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All Journal Antivirus : Jurnal Ilmiah Teknik Informatika Indonesian Journal of Halal Research
Nurmita, Nurmita
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Environmental Science Medicine & Pharmacology Other

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The Influence of Attitude and Need for Cognition on Student's Purchase Intention Behavior on Halal Food: Schools Clustering Perspective Indrawan, Boby; Nurmita, Nurmita; Nengsih, Titin Agustin; Utami, Wiji; Nasrudin, Dindin; Tanti, Tanti; Deliza, Deliza; Ferawati, Rofiqoh; Syafitri, Rita; Santoso, Pugoh
Indonesian Journal of Halal Research Vol. 4 No. 1 (2022): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v4i1.13092

Abstract

The halal food study is one of the prominent research fields in halal trends. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. This study aims to identify and compare the independent variables that influence the behavior of students' purchase intentions from the school's clustering perspective. A quantitative approach has investigated the influence of attitude and need for cognition (NFC) variables on students' purchase intention behavior on halal food. The self-administrated questionnaire was used to collect the data from 561 respondents and input them into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and NFC were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tend to have purchase intentions on halal than in senior high The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.
Evaluasi User Experience Aplikasi Belanjo Menggunakan User Experience Questionnaire (UEQ) Nurmita, Nurmita; Ramadhani, Yerix; Sepriano
Antivirus : Jurnal Ilmiah Teknik Informatika Vol 19 No 1 (2025): Mei 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/antivirus.v19i1.4286

Abstract

Aplikasi Belanjo merupakan platform e-commerce yang dirancang untuk memudahkan pengguna, khususnya di wilayah Jambi, dalam memenuhi kebutuhan dapur dan produk lainnya. Penelitian ini dilakukan untuk menilai pengalaman pengguna (User Experience/UX) pada aplikasi Belanjo dengan menerapkan pendekatan User Experience Questionnaire (UEQ). Survei dilakukan terhadap 100 responden untuk menilai enam dimensi pengalaman pengguna, yaitu daya tarik (attractiveness), kejelasan (perspicuity), efisiensi (efficiency), presisi (dependability), stimulasi (stimulation), dan kebaruan (novelty). Hasil penelitian menunjukkan lima dimensi mendapatkan evaluasi positif dengan rata-rata nilai di atas 0,8, sementara dimensi kebaruan mendapatkan evaluasi netral (0,480). Dibandingkan benchmark UEQ, aplikasi berada dalam kategori "di bawah rata-rata" untuk sebagian besar dimensi, kecuali stimulasi yang masuk kategori "di atas rata-rata". Kesimpulannya, meskipun aplikasi Belanjo telah memenuhi kebutuhan dasar pengguna, peningkatan pada aspek kebaruan dan daya tarik diperlukan untuk memperbaiki pengalaman pengguna serta meningkatkan daya saing aplikasi.
Co-Authors Deliza, Deliza Ferawati, Rofiqoh Indrawan, Boby Nasrudin, Dindin Ramadhani, Yerix Rita Syafitri, Rita Santoso, Pugoh Sepriano Sepriano Tanti Tanti Titin Agustin Nengsih Wiji Utami, Wiji