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THE EFFECT OF ENTREPRENEUR COMPETENCY AND EXTERNAL FACTORS ON THE PERFORMANCE OF SMALL-MEDIUM INDUSTRY IN SOUTH SULAWESI Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; - Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.449

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries.

The Influence of Food and Beverage Product Marketing on Consumer Purchase Interest in MSME Actors in Makassar Rezky Naim; Sultan; ST. Rukaiyah; Rahmat Laan
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 2 (2023): Article Research Volume 3 Issue 2, July 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i2.2736

The purpose of this study was to examine the effect of food and beverage variables on purchasing preferences. Data collection was carried out by distributing questionnaires to MSME stakeholders in five sub-districtsspread across the city of Makassar. Hypothesis testing here involves the use of multiple regression analysis. The results of this study show that food and beverage variables have a strong effect on purchase intent.Background: Buying interest in consumers is a very important phenomenon in marketing activities. Buying interest is consumer behavior that bases the purchase decision to be made". From the above opinion, it can be said that the buying interest arises from within a consumer after consuming and feeling repository.unimus.ac.id 4 own benefits received when consuming a product. Consumer buying interest can be influenced by product quality. Some of the descriptions above, the author is interested in knowing the relationship between Product Quality and Buying Interest, so the researcher conducted a study entitled Based on the description above, the purpose of this study is to test whether the product has an effect on consumer interest in shopping for MSME Actors.Method: The respondents here are MSMEs in Makassar City. This research method uses purposeful sampling method. The duration of this study was carried out for 3 months due to the time of distribution of questionnaires and the coverage covered by all MSME actors in the city of Makassar. For the evaluation of each statement item using a 5-point Likert scale, where 1 strongly disagrees and 5 strongly agrees. Hypothesis testing is performed using simple linear regression analysis. The formulaof the regression equation is: Y = a +b1X1+eResult: The product has a positive effect on the desire to buy. This can be seen from the significance value smaller than alpha 0.000 (<0.05)which indicates a significant influence. A positive beta value of 0.464means that the influence of the product on customer decisions is positive.That is, the better and more diverse products offered by MSME agents,the more people are interested in making purchases. This can be seenfrom the significance value below alpha 0.000 (<0.05) which indicates the effect of having a positive beta value of 0.345. This means that the effect of price on purchase intention is positive. Conclusion: From the results of research and discussion, several things can be concluded. First, the variety and quality of products offered by small and medium-sized businesses arouses interest and desire to buy from customers andpotential consumers. Second, attractive prices also encourage consumers to buy bamboo products from MSME players.

PENGARUH KOMPETENSI WIRAUSAHA TERHADAP STRATEGI, KINERJA BISNIS DAN DAYA SAING USAHA KECIL DI SULAWESI SELATAN Sultan Sultan
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 4 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the influence of entrepreneurial competence to strategy and business performance and determine the effect of the power of small business performance saing.Permasalahan in this study is how the influence of entrepreneurial competence, external factors on the competitiveness of small businesses in South Sulawesi. At this study entrepreneurial competence variables and external factors were placed as exogenous variable, being variable business strategy, business performance and competitiveness of small businesses processing as endogenous variable. This study uses a pattern of explanation (explanatory research), the method of analysis is structural equation modeling (SEM). This research was conducted in the province of South Sulawesi with mengam-bil in the study sample of 100 small business with seven (7) districts and 1 (one) cities of Gowa, Takalar, District Je'ne Ponto, Kabuapten Bulukumba, Pangkep, Barru, Sidrap and Makassar. In this peneitian found that the competence of entrepreneurs have a positive and significant impact on the business strategy and the competitiveness of small businesses in South Sulawesi. Other findings that increase the competitiveness of Small Business is through the main means of entrepreneurial competence through business strategies and business performance.

Service Quality, Customer Satisfaction, and Repurchase Intention in Atalilah Catering at Belopa City Ansri Jayanti; Sultan; Yusriani Yusuf; Nina Fapari Arif; Tasrim; Eka Muzalfitri Ridwan
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.21

Intention is the first step before making a decision to use a product. This position is primarily determined by the strategy of the company marketing the product. So, encouraging customer buying interest is strategic in "binding" customers. The research aims to analyze the relationship between service quality and customer satisfaction on purchasing interest. This research was conducted at the Atalilah Catering business, Luwu Regency, South Sulawesi-Indonesia. The research population is customers. The research sample was 50 respondents. The sampling technique uses accidental random sampling. The research used previous regression analysis, first testing the research instrument. The research results show that service quality does not show a significant influence on repurchase intention. This does not mean that service is not needed to encourage repurchase interest. However, the current service conditions are standard services. Food businesses are also inseparable from community activities such as family and office activities. Meanwhile, customer satisfaction shows significant results. This condition indicates that customer satisfaction is important in the catering industry. This customer satisfaction reflects variables that play a role in increasing customers' intentions to use services. Therefore, it is indispensable to pay attention to the position of customer satisfaction.

Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Rukaiyah, St.; Taan, Hapsawati; Sultan, Sultan; Hasniaty, Hasniaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.788

This study aims to find out the strategies used to bounce back after the Covid-19 pandemic carried out by MSME players in the city of Makassar. This study uses a qualitative descriptive analysis and uses a SWOT analysis, namely Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used to evaluate strengths and weaknesses in the internal environment and evaluate opportunities and threats in the external environment of MSMEs. The results of this study indicate that the total IFAS score is 3.57 which indicates a good internal position and the total EFAS score is 3.44 which indicates a moderate external position. This position indicates that MSMEs are increasingly strategic even though they still face quite tough challenges. Based on the results of the SWOT matrix analysis, the strategy adopted is as follows: maintaining customer trust by improving the quality and quality of the food menu and forming a reliable sales team that prioritizes service so that they can compete.

The Effect Of Entrepreneur Competency And External Factors On The Performance Of Small-Medium Industry In South Sulawesi Sultan, Sultan; Paris, Yusran; Sapriyadi, Sapriyadi; S, Lukman; Kusuma Putra, Aditya Halim Perdana
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.458

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries

Price, Atmosphere, and Service Quality on Customer Loyalty Rukaiyah, St.; Sultan, Sultan; Rosanti, Novita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fmgdtx77

This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.

Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia Sultan, Sultan; Rukaiyah, ST.; Abbas, Muhammad
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/8qjjfn68

This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.

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