Articles
<![CDATA[KEPUASAN KONSUMEN DITINJAU DARI HARGA DAN KUALITAS PRODUK PADA TOKO ONLINE LAZADA DI KOTA MAKASSAR ]]>
<![CDATA[Ansri Jayanti]]>
<![CDATA[ JURNAL MANAJEMEN dan ORGANISASI REVIEW (MANOR) Vol. 1 No. 2 (2019): JURNAL Manajemen dan Organisasi Review (MANOR) ]]>
Publisher : <![CDATA[Program Studi Manajemen Universitas Fajar ]]>
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<![CDATA[Transaksi online di toko online memberikan kemudahan bagi konsumen untuk membeli produk tanpa meninggalkan pekerjaan mereka. Konsumen dapat membandingkan merek, memeriksa harga, dan memesan barang dagangan selama 24 jam sehari di mana saja, tetapi mereka harus lebih selektif dalam memilih toko online untuk memenuhi kebutuhan mereka. Penelitian ini bertujuan untuk menganalisis harga dan kualitas produk terhadap kepuasan konsumen yang melakukan transaksi di toko online Lazada. Populasi penelitian ini adalah semua konsumen yang memiliki transaksi toko online Lazada di Kota Makassar. Hasil penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan toko online Lazada di Kota Makassar. Kata kunci: Harga, kualitas produk, dan kepuasan konsumen]]>
<![CDATA[Determining Customer Satisfaction on Telkomsel Card User in Belopa City, Luwu Regency ]]>
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Tasrim Tasrim]]>;
<![CDATA[Nina Fapari Arif]]>
<![CDATA[ Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik) ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/mantik.Vol5.2021.1177.pp223-229
<![CDATA[Consumer satisfaction is an individual condition who feels the product's performance. Experience arising from using the product as part of consumer expectations. This expectation will lead to a feeling of hopelessness or dissatisfaction with product performance. This study uses expectation disconfirmation theory as a basis for thinking about customer satisfaction. The population in this study were all Telkomsel users in Belopa City, Luwu Regency, and Province of South Sulawesi with a total sample of 286 people. The sampling method used accidental sampling with a questionnaire as the main data collection tool. The data analysis used multiple linear regression analysis. The results showed that product quality, after-sales service and price perception as determinants of Telkomsel card customer satisfaction.]]>
<![CDATA[Analisis Pengaruh Kepercayaan dan Komitmen terhadap Loyalitas Nasabah pada PT BRI Cabang Belopa ]]>
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Tasrim Tasrim]]>;
<![CDATA[Nuradhitya Nuradhitya]]>;
<![CDATA[Jumriati Jumriati]]>
<![CDATA[ YUME : Journal of Management Vol 4, No 3 (2021) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/yum.v4i3.1470
<![CDATA[AbstrakBank adalah lembaga keuangan yang kegiatan utamanya adalah menghipun dana dari masyarakat dan menyalurkannya kembali kepada masyarakat. Hubungan yang baik ini seperti membangun kepercayaan dan komitmen konsumen merupakan sebuah keharusan dalam rangka meinciptakan konsumen yang loyal. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kepercayaan dan komitmen terhadap loyalitas nasabah pada PT. BRI Cabang Belopa. Kosioner ini dirancang dengan menggunakan skala likert. Populasi dalam penelitian ini adalah seluruh nasabah rekening yang berjumlah 26.486 dengan sampel sebanyak 100 orang. Analisis yang digunakan dalam penelitian ini yaitu regresi linear berganda. Metode analisis digunakan unutuk melihat pengaruh variabel independen dengan variabel dependen. Hasil penelitian ini secara simultan maupun parsial menunjukkan bahwa kepercayaan dan komitmen berpengaruh signifikan terhadap loyalitas nasabah. PT BRI Cabang Belopa.Kata Kunci: Kepercayaan, Komitmen, dan Loyalitas NasabahAbstractBanks are financial institutions whose main activity is to collect funds from the public and channel them back to the public. This good relationship is like building consumer trust and commitment is a must in order to create consumers loyality. This study aims to determine and analyze the effect of trust and commitment on customer loyalty at PT. BRI Belopa. The questionnaire was designed using a Likert scale. The population in this study were all account customers totaling 26,486 with a sample of 100 people. The analysis used in this research is multiple linear regression. The method of analysis is used to see the effect of the independent variable with the dependent variable. The results of this study simultaneously or partially indicate that trust and commitment have a significant effect on PT BRI Belopa customer loyalty.Keywords: Trust, Commitment, and Customer Loyalty]]>
<![CDATA[Intellectual capital's role in shaping corporate financial performance from a knowledge-based theory perspective ]]>
<![CDATA[Tasrim Tasrim]]>;
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Estiani Estiani]]>;
<![CDATA[Tyagita Dianingtyas Sudibyo Sudibyo]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1570
<![CDATA[Performance is a condition that is always a concern for managers. Conditions that are easy to "pronounce" but "difficult" to realize. This requires knowledge that exists in all components of the company. This study investigates the connection between IC and the organization's financial success. Companies in the energy categories (Oil, Gas, and Coal) listed on the Indonesia Stock Exchange make up the sample for this study (IDX). The companies selected to be sampled routinely report their financial statements from 2010-2022. In addition, the company did not suffer losses in the study period. Data is a financial statement that is then analyzed by regression analysis. The results showed that all IC items (public model) affect financial performance. However, SCE has a negative influence. This shows that the structure that the company is building allows for changes. This is because SCE is the primary support of HCE in operations.]]>
<![CDATA[THE ROLE OF WORK DISCIPLINE AND CAREER DEVELOPMENT ON LOYALTY OF EMPLOYEES IN GOLF MANAGEMENT COMPANY ]]>
<![CDATA[Ratnawita Ratnawita]]>;
<![CDATA[Santi Nururly]]>;
<![CDATA[Mohammad Rofik]]>;
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Wina Aset]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1759
<![CDATA[The purpose of this study is to ascertain whether career advancement and work ethic have an impact on employee loyalty either separately or together. The primary and secondary data used in this study were gathered from the field and libraries. 59 employees made up the sample for this investigation. by applying a basic random sampling technique. Quantitative research is used in this field. Multiple linear regression analysis with SPSS 26 is the analytical approach employed. The findings of this study show that work discipline and career growth have a considerable impact on employee loyalty, either separately or in combination.]]>
<![CDATA[Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM ]]>
<![CDATA[Nina Fapari Arif]]>;
<![CDATA[Yoga Religia]]>;
<![CDATA[Siti Khusnul Rifani]]>;
<![CDATA[Fathi Habibatur Rahman]]>;
<![CDATA[Tasrim Tasrim]]>;
<![CDATA[Ansri Jayanti]]>
<![CDATA[ Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/joongki.v3i3.3665
<![CDATA[Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan]]>
<![CDATA[Service Quality, Customer Satisfaction, and Repurchase Intention in Atalilah Catering at Belopa City ]]>
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Sultan]]>;
<![CDATA[Yusriani Yusuf]]>;
<![CDATA[Nina Fapari Arif]]>;
<![CDATA[Tasrim]]>;
<![CDATA[Eka Muzalfitri Ridwan]]>
<![CDATA[ SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023 ]]>
Publisher : <![CDATA[Yayasan Putra Adi Dharma ]]>
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DOI: 10.61402/sajmr.v1i2.21
<![CDATA[Intention is the first step before making a decision to use a product. This position is primarily determined by the strategy of the company marketing the product. So, encouraging customer buying interest is strategic in "binding" customers. The research aims to analyze the relationship between service quality and customer satisfaction on purchasing interest. This research was conducted at the Atalilah Catering business, Luwu Regency, South Sulawesi-Indonesia. The research population is customers. The research sample was 50 respondents. The sampling technique uses accidental random sampling. The research used previous regression analysis, first testing the research instrument. The research results show that service quality does not show a significant influence on repurchase intention. This does not mean that service is not needed to encourage repurchase interest. However, the current service conditions are standard services. Food businesses are also inseparable from community activities such as family and office activities. Meanwhile, customer satisfaction shows significant results. This condition indicates that customer satisfaction is important in the catering industry. This customer satisfaction reflects variables that play a role in increasing customers' intentions to use services. Therefore, it is indispensable to pay attention to the position of customer satisfaction.]]>
<![CDATA[Scale of Consumer Motivation on Business Performance in SMEs in Yogyakarta ]]>
<![CDATA[Nina Fapari Arif]]>;
<![CDATA[Fathi Habibatur Rahman]]>;
<![CDATA[Siti Khusnul Rifani]]>;
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Tasrim]]>
<![CDATA[ SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023 ]]>
Publisher : <![CDATA[Yayasan Putra Adi Dharma ]]>
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DOI: 10.61402/sajmr.v1i2.23
<![CDATA[Business Permanence is a series of integrated business activities so that a business can grow or survive in the face of challenges and competition. BP is generally determined by financial and non-financial aspects. This research examines business performance from a non-financial aspect, namely from the consumer aspect. This research uses the Consumer Motivation Scale Theory approach. From this theory, it is classified into three scales, namely Economic, Hedonic, and Normative Purpose. These three scales become independent variables for business performance. The research object is UKM located around tourist attractions in Yogyakarta. Observation results show that these UKMs operate in the culinary, souvenir, accommodation and ornamental plants sectors. The population is consumers who visit these SMEs. The research sample was 50 respondents with sampling using the accidental random sampling method. The data analysis used is multiple linear regression. The results show 1) Economic Purpose influences Business Performance with a significance value of 0.002 < 0.05 and a calculated t value of 3.247 > t table 2.160, 2) Hedonic Purpose influences Business Performance with a significance value of 0.013 < 0.05 and a calculated t value 2.597 > t table 2.160, 3) Normative Purpose influences Business Performance with a significance value of 0.028 < 0.05 and a calculated t value of 2.269 > t table 2.160.]]>
<![CDATA[Sago Business Development Strategy on Pangkaroang Bulawang, Luwu Regency ]]>
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Yusdiman]]>;
<![CDATA[Wahyuni]]>;
<![CDATA[Tasrim]]>
<![CDATA[ SAJMR : Southeast Asian Journal of Management and Research Vol. 2 No. 2 (2024): SAJMR - May 2024 ]]>
Publisher : <![CDATA[Yayasan Putra Adi Dharma ]]>
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DOI: 10.61402/sajmr.v2i2.101
<![CDATA[Industrial development and the increasing population in Indonesia, automatically reduce agricultural land that produces rice. The consumption pattern of Indonesian people in general cannot be separated from rice as a daily staple food. This study aimed to determine whether using SWOT analysis could develop the business sago in Pangkaroang Bulawang SME. For the data collection, the researchers used interview, observation, and documentation methods, and then the researchers analyzed by using SWOT analysis. The results of this research have indicated that the SWOT analysis could develop the business sago sales in Pangkaroang Bulawang SME. The results of the research from the courtesies of SME Dusun Pangkaroang Bulawang hamlet are in the grown square, where the position is profitable for the company because it has opportunities and strengths, the next step taken is maintaining the quality of the company and retaining customers]]>
<![CDATA[Marketing Tactics and Corporate Image: The Key to Maintaining Loyalty ]]>
<![CDATA[Pahmi Pahmi]]>;
<![CDATA[Tasrim Tasrim]]>;
<![CDATA[Ansri Jayanti]]>;
<![CDATA[Satria Lintang Rachmadana]]>;
<![CDATA[Munzir Munzir]]>
<![CDATA[ JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 3 (2023): December 2023 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jbti.v14i3.20493
<![CDATA[The banking sector is a business that really needs attention regarding retaining customers because this sector generally offers relatively the same type of service. This research aims to analyze marketing tactics consisting of service quality, service convenience, and added value to loyalty—corporate image variable as a mediating variable. The research population is customers of Sharia commercial banks in Indonesia. The research sample was 360 customers. SEM PLS was used for data analysis with the help of warpPLS 7.0. The results showed that marketing tactics and company image are determinants in increasing customer loyalty. Service quality, convenience services, and added value can be part of marketing tactics to increase loyalty. Meanwhile, the company image did not succeed in providing a mediating effect from marketing tactics with loyalty because companies generally only see the image partially. The results contribute to economic utility theory, showing that utility provides a reciprocal effect between banks and customers.]]>
