Claim Missing Document
Check
Articles

Found 13 Documents
Search

PEMBERDAYAAN KOMUNITAS WIRAUSAHA MUDA BERBASIS CONTENT MARKETING DI PRUMPUNG TENGAH JAKARTA TIMUR Widiastuti, Tuti; Jamilah Mihardja, Eli; Hatta, Holila
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol. 6 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v6i2.101

Abstract

Young entrepreneurs are now seen as having the potential to become the backbone or support for the country's economy. The problems of young entrepreneurs are still closely related to the difficulty of marketing. One of the factors that causes the distribution of goods to be less widespread is because young entrepreneurs have not done online marketing. Empowerment of young entrepreneurs is believed to be able to provide more benefits to businesses. But how business actors can make it part of a strategy that supports businesses in their respective core activities and supply chains is still an obstacle. The solution offered in this service program is to provide training and assistance that focuses on improving the ability of young entrepreneurs in the field of marketing communication through the website. For this reason, several sub-discussions will lead to promotion through the website, improving product quality through innovation and the use of technology. This program is carried out with the aim of encouraging and increasing the productivity of the young entrepreneurial community in Prumpung, East Jakarta so that they have both hard skills and soft skills so that they are able to be economically and socially independent.
HECARE: SUSTAINABILITY START-UP INNOVATION BASED ON CIRCULAR ECONOMY THROUGH PROCESSING FOOD WASTE INTO PRODUCTS WITH HIGH USE VALUE Purmayanti, Ni Putu; Suyantini, Kadek Enik; Ardani, Kadek Juli; Widyastuti, Dominica Arni; Hatta, Holila
Journal of Business And Entrepreneurship Vol. 11 No. 2 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i2.416

Abstract

Indonesia become a country with the largest food waste producer in ASEAN in 2021 with the amount of waste reaching 20.9 tons per year and will increase every year has a significant impact on the environment. Food waste produces methane and carbon dioxide gas compounds which result in decreased oxygen levels in the earth's atmosphere. Therefore, it is necessary to have special handling of the problem of food waste so that it does not increase in the future. Handling this environmental problem is closely related to the implementation of the 13th SDGs goals related to tackling climate change. Develop startups that can answer these problems can be one of the solutions, in line with this, startup companies that are part of the digital economy contribute to the digital economy as part of the digital economy contributed 4% of GDP. Therefore, it is necessary to know how to plan for the development of circular economy-based startups, identify the influence and role of star-ups, and how to take steps to design strategies to build consumer brand awareness of the Start-Up developed. The subjects of this study were respondents who were taken by random sampling technique. Data collection was carried out using questionnaires, interviews, and documentation Afterwards, it was analyzed using qualitative methods by conducting credibility tests (time triangulation and member checks), transferability tests and dependability tests, and then the interview results were analyzed using qualitative descriptive methods. From the results of the research conducted, the results of HECARE Start-up planning based on a circular economy, the influence and role of HECARE in sustainable development plans, and strategies for building consumer brand awareness in supporting startup sustainability. Research on HECARE focuses on three problem formulations, consisting of how to plan in developing start-up, operating and production processes in creating products with high use value, and strategies to build consumer brand awareness in supporting a start-up that are developed. Based on this, the development of HECARE was designed which has a scope on product innovation from food waste. The development of this startup is in line with the 8th SDGs goal, namely the goal to encourage sustainable and inclusive economic growth, employment and decent work for all by being sustainably managed based on a circular economy that has not existed in previous studies.
Pelatihan Pengelolaan dan Penyusunan Laporan Keuangan Berbasis Digital Berdasarkan Standar Akuntansi Keuangan untuk Pelaku UMKM Lucyanda, Jurica; Hatta, Holila; Julian, Muhammad Arvi Gelar; Fathulloh, Iqbal; Hasbie, Raka Muhammad; Asa, Sarah Novita
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.366

Abstract

Community service (PkM) aims to increase the knowledge and understanding of micro, small, and medium enterprises (MSMEs) and the importance of accounting and financial statements in a business. Currently, the Government of Indonesia is focusing on developing MSMEs as a main foundation of the economic sector to encourage the ability to be independent in developing their businesses. However, the problem faced by MSMEs is that many have not prepared financial statements, especially based on the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). This is due to the lack of knowledge and understanding of financial management and financial statements.  Based on these problems, it is necessary to give training in digital-based financial reports for MSMEs based on SAK EMKM. The community service method is training in accounting and financial reporting using SAK EMKM.  In addition, digital-based financial reports use the CrediBook application, making it easier for MSMEs to record business transactions. The partner of this PkM is a group of women (PKK) RW 02, Pancoran, South Jakarta, who produce cheese sticks under the brand "My Cheese". The results of this community service show that the participants gained increased knowledge and understanding of financial management and financial statements based on SAK EMKM. The increase can be seen from the pre-test and post-test results conducted on the training participants. The training resulted in a 75% increase in understanding of management and financial statements (from 25% to 100%) and an 87.5% increase in knowledge about SAK EMKM (from 12.5% to 100%).