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All Journal IQTISHODUNA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Investasi Islam
Fani Firmansyah
UIN Maulana Malik Ibrahim Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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E-banking Service Quality dan E-trust serta Implikasinya pada E-customer Satisfaction dan E-customer Loyalty Fani Firmansyah; Puji Endah Purnamasari; Maretha Ika Prajawati
IQTISHODUNA IQTISHODUNA (VOL.18, No.2, 2022)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.812 KB) | DOI: 10.18860/iq.v18i2.13857

Abstract

This study aims to make a significant contribution to the banking marketing literature and to explain how the dimensions of e-service quality and e-trust are used as predictors of e-satisfaction and consequently increase e-loyalty. The population in this study consisted of banking customers, both Islamic banking and conventional banking in Malang City. The sample is part of the number and characteristics of the population. The sampling technique in this research is purposive sampling. The results of the study show that the services provided by banking in Malang City in the form of online transactions are able to have a good impact on the satisfaction felt by customers, so that because customers are satisfied they will always use these services, especially at this time which is very much needed considering the restrictions on community activities due to there is a COVID-19 pandemic. Customer confidence in online media provided by banks in Malang City has a positive influence on the satisfaction felt by customers, which in the end customers will feel loyal and return to using these services during this covid-19 pandemic. 
Past Performance dan Present Goal Tenaga Penjual yang di Moderasi Oleh Workforce Philosophy dan Workforce Conducivenes pada PT Asco Daihatsu Surabaya Fani Firmansyah; Puji Endah Purnamasari
IQTISHODUNA IQTISHODUNA (VOL.15, No.2, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.973 KB) | DOI: 10.18860/iq.v15i2.15531

Abstract

Sales force can be said as the forefront of the company's sales. Without effective sales force sales, companies cannot consistently satisfy their shareholders. The purpose of this study was to examine the effect of Past Performance variables on the level of current sales performance, the influence of the variable understanding of corporate philosophy is able to strengthen the relationship between Past Performance and sales performance in the present and the influence of conducive company condition variables will be able to strengthen the relationship between performance the past with present sales performance. The results show that when past employee performance tends to increase, the number of present sales performance also tends to increase. The more employees understand the company's philosophy, the more sales performance of PT ASCO Prima Mobilindo (Daihatsu) Surabaya and Jember Branch products, and the presence of a conducive environment at PT ASCO Prima Mobilindo (Daihatsu) Surabaya Branch and Jember Branch does not have a significant effect on sales performance company
The Effect of Digital Marketing and E-WOM on Generation Z's Purchase Intention: The Mediating Role of Trust Muhammad Fadhil Izzaini; Fani Firmansyah
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.14907

Abstract

Digital transformation drives Islamic banking to leverage digital marketing and electronic word of mouth (E-WOM) to increase purchase intention among Generation Z. However, previous studies have shown inconsistent results regarding the influence of these two variables on purchase intention, as well as a lack of research examining the role of trust as a mediating variable in the context of digital Islamic banking. This study aims to analyze the effect of digital marketing and E-WOM on the purchase intention of Generation Z users of Bank Syariah Indonesia (BSI) in Malang City, with trust as a mediating variable. The research uses a quantitative explanatory approach with 165 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that digital marketing does not have a significant effect on purchase intention (β = 0.127; p = 0.157) or trust (β = 0.187; p = 0.086), E-WOM has a positive and significant effect on purchase intention (β = 0.395; p < 0.001) and trust (β = 0.354; p = 0.001), trust does not have a significant effect on purchase intention (β = 0.131; p = 0.281), and is unable to mediate the influence of digital marketing or E-WOM on purchase intention. These findings indicate that E-WOM is the dominant factor in shaping purchase intention among Generation Z, while trust acts as a basic factor that does not directly drive usage intent. This study expands the literature on digital consumer behavior by showing that the role of trust is contextual among digital natives.
SCARCITY AS A MODERATOR OF DOUBLE DATE CAMPAIGNS AND FOMO ON PURCHASE INTENTION AMONG GEN Z SHOPEE USERS IN MALANG Adinda Rizqy Amelia; Fani Firmansyah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3006

Abstract

Introduction: This study explores how scarcity enhances the influence of double date campaigns and Fear of Missing Out (FOMO) on purchase intention among Generation Z Shopee users in Malang. Method: Employing a quantitative explanatory design with 155 respondents aged 18–28, an online survey was used to gather the data, and Partial Least Squares (PLS) was used for analysis via SmartPLS 4.0. Results: The results show that double date campaigns, FOMO, and scarcity significantly influence purchase intention. Furthermore, scarcity strengthens the effect of double date campaigns on purchase intention, but does not considerably reduce the association between purchase intention and FOMO. These results highlight the importance of combining time-limited promotions with psychological urgency strategies to optimize consumer responses in e-commerce marketing. Keywords: Double Date Campaign, Fear Of Missing Out, Generation Z, Purchase Intention, Scarcity
Co-Authors Adinda Rizqy Amelia Maretha Ika Prajawati Muhammad Fadhil Izzaini Puji Endah Purnamasari