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All Journal Signifikan : Jurnal Ilmu Ekonomi JOURNAL AGRIBUSINESS Indonesian Journal of Agricultural Science Journal of Indonesian Applied Economics Forum Agribisnis SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Emerging Markets : Business and Management Studies Journal
Puspi Eko Wiranthi
Syarif Hidayatullah State Islamic University Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF 9P AND BRAND IMAGE ON LOYALTY USING THE STRUCTURAL EQUATION MODELLING (SEM) METHOD OF PLS AND SATISFACTION BECOMES AN INTERVENING VARIABLE Elpawati Elpawati; Puspi Eko Wiranthi; Puji Rahmawati
AGRIBUSINESS JOURNAL Vol 15, No 2 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28211

Abstract

This study was conducted to determine and analyze the level of satisfaction and loyalty of Oppa Galbi Lebak Bulus restaurants and the influence of marketing mix and brand image on consumer satisfaction and loyalty. This study used primary data and secondary data. The primary data in the study is data taken based on consumer responses and the results of direct interviews with the owner.  Secondary data from this study were obtained from previous studies, that is, the literature is related to related research. The sampling technique in this study was purposive sampling with a total of 100 respondents. The analytical tool used is Structural Equation Modelling (SEM)- (PLS). The results of this study showed the average level of satisfaction, the highest value was in the willingness to recommend sub-variable which had a value of 4.09 in the satisfied category. The results of the calculation of the average loyalty level of the highest value are found in the sub-variable which reflects having a value of 4.17 in the loyal category. The results of this study show that the variables of the marketing mix and brand image towards satisfaction and loyalty have a significant effect.
ANALYSIS OF FACTORS AFFECTING THE EXPORT OF NATURAL RUBBER PT. PERKEBUNAN NUSANTARA IX CENTRAL JAVA TO INDIA Iwan Aminudin; Puspi Eko Wiranthi; Hilman Kurniawan
AGRIBUSINESS JOURNAL Vol 15, No 1 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28138

Abstract

India is a consistent country to import PTPN IX natural rubber. Natural rubber production can export as much as 40.31% of PTPN IX natural rubber to India. The high export of natural rubber of PTPN IX and the lower production due to land conversion. PTPN IX natural rubber prices experienced a growth of 1.3% - 1.6%. PTPN IX's natural rubber exports to India reached 20,761,038 kg, with a total sales price of 238,415 million US$ per Kg. High exports of PTPN IX natural rubber to India in 2007-2017, research is needed on the factors affecting PTPN IX's natural rubber exports to India. The analysis method in this study is a quantitative model by compiling a system model of multiple regression equations, with Eviews version 11. The results showed that PTPN IX's natural rubber exports to India were influenced by the selling price of PTPN IX natural rubber, PTPN IX's natural rubber production volume, Indonesia's natural rubber price, and world synthetic rubber prices, while the world natural rubber price and Thailand's natural rubber price had no effect on PTPN IX's natural rubber exports to India. Meanwhile, the signification value of PTPN IX natural rubber exports to India is influenced by the price of PTPN IX natural rubber, world natural rubber prices, and world synthetic rubber prices, and has no significant effect, namely production volume, Indonesian natural rubber prices, and Thai natural rubber prices.
THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY GAPOKTAN MAJU CIMANGGIS DEPOK Mudatsir Najamuddin; Puspi Eko Wiranthi; Arin Annisa
AGRIBUSINESS JOURNAL Vol 15, No 2 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28213

Abstract

PT. Gapoktan Maju Bersama is one of the farmer institutions engaged in the collection and marketing of star fruit with the god variety. Gapoktan Maju Bersama has been established in 2011 where gapoktan customers are Indomaret, Indogrosir, UD Perdana Juice, and PT Delira Sejahtera. However, the existence of competitors who are fellow star fruit suppliers who threaten the existence of Gapoktan Maju Bersama, makes customers much more entrusted with the supply of star fruit to competitors. Indications of dissatisfaction are in the form of dissatisfied customers with the quality of service. Data collection in this study used the method of interviewing with questionnaires, observations, and literature studies. The questionnaire given is related to questions about service quality, customer satisfaction, and customer loyalty. The answer measurement technique in this study used Likert scale measurements with a scale range of 1 to 4. Sampling in this study was nonprobability sampling with a purposive sampling method. These respondents are business owners, receiving, purchasing, buyers, and store managers. The exogenous variables of this study are service quality and customer satisfaction. The endogenous variable is Customer Loyalty. The research was conducted using the Structural Equation Modelling method with a Partial Least Square approach. The research was processed with Ms. Excel 2016, IBM SPSS, and SmartPLS 3.0. The results of this study show an influence between service quality on customer loyalty, customer satisfaction on customer loyalty, service quality on customer satisfaction, and the influence of service quality on customer loyalty through customer satisfaction. The sub-variables that have successive effects are physical evidence, empathy, assurance, reliability, and responsiveness. Then from customer satisfaction, the most influential successively is the willingness to recommend, the interest in visiting again, and the conformity to expectations. 
Co-Authors Achmad Tjachja Nugraha Andriyono Kilat Adhi Arin Annisa Aulia Sekar Arum Eka Rachmawati Dewi Elpawati, Elpawati Gita Tri Nurraini Heny Kuswanti Suwarsinah Hilman Kurniawan Iman Firmansyah Iman Firmansyah Iwan Aminudin Mudatsir Najamuddin Puji Rahmawati