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All Journal Media Bina Ilmiah ESOCHUM: Economics, Social and Humanities Journal SURAKARTA ABDIMAS JOURNAL
Dewi Pujiani
Universitas Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PENANGANAN RISIKO OPERASIONAL PEMASARAN BERAS PADA PB. SELARAS MAKMUR TRIJAYA Juni Trisnowati; Giarti Slamet; Dewi Pujiani
Media Bina Ilmiah Vol. 16 No. 12: Juli 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.488 KB)

Abstract

Rice in Indonesia is positioned as a strategic commodity, both from an economic and socio-political perspective, because rice is a staple food for 95% of the Indonesian population, provides employment opportunities and a source of income for around 21 million farming households, and about 30% of the total expenditure of poor households. allocated to rice. Micro, small and medium enterprises (MSMEs) are businesses that play an important role in the national economy. Currently, MSMEs are run in various regions in Indonesia. One of the areas that run this business is Karawang, one of which is in the field of rice marketing. Marketing strategy is a form of plan to support a company in marketing its products. MSME Selaras Makmur Trijaya is one of the rice milling factories. These businesses want to expand their market. Therefore, the right marketing strategy is needed from the results of understanding the strengths and weaknesses, as well as opportunities and threats to expand the distribution area to outside its territory. risk indication is the first step to look at marketing operational problems at PB Selaras Makmur Trijaya. By using the Z-Score and ValueMethod in Danger (VAR), it will show the results of the probability and impact of marketing operational risk. Prevention and mitigation strategies can be this company's responsibility for the expected sales growth.
PENGARUH EMPATHY, RESPONSIBILITY, DAN TANGIBLES PELAYANAN SOSIAL TERHADAP KEPUASAN MASYARAKAT DI PALANG MERAH INDONESIA (PMI) SURAKARTA Herri Supriyanto; Dewi Pujiani
Economics, Social, and Humanities Journal (Esochum) Vol. 1 No. 1 (2021)
Publisher : Faculty of Social, Economics and Humanities

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Abstract

The authors have a goal to determine the influence of empathy, responsibility, and tangible in public health services to public satisfaction in PMI Surakarta either partially or simultaneously. Hypothesis in this research were: suspected empathy, responsibility, and tangible in social service of public health have significant influence to satisfaction of society in PMI Surakarta either partially or simultaneously. Data needed in this research were primary data obtained by questionnaire method from sample counted 67 respondents. Data analysis used in this research were multiple linear regression test, t test, F test and coefficient of determination test. The result of data analysis in this research can be concluded that empathy, responsibility, and tangible in public health service have significant influence to the satisfaction of society in PMI Surakarta either partially or simultaneously.
STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
SURAKARTA ABDIMAS JOURNAL Vol. 1 No. 1 (2022): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v1i1.101

Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacana kepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukan strategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdian masyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemi bagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang Kabupaten Karanganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan dua metode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepada masyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatan yang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disamping itu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab (diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agar kegiatan ini bisa dilanjutkan lagi pada periode mendatang. Kata Kunci: pengembangan bisnis, pemasaran online, UMKM, media sosial. Abstract The aim of the community service activities in Sewurejo Village is to provide discourse to Micro, Small, and Medium Enterprises (MSMEs) business actors on the importance of implementing strategies to anticipate the pandemic's impact. Community service activities are carried out by providing entrepreneurship counseling in anticipation of the impact of the pandemic for MSME business people in Tepos Hamlet, Sewurejo Village, Mojogedang District, Karanganyar Regency. The counseling activity was carried out at the house of the Head of Tepos Hamlet using two methods, namely presentation and question and answer. Evaluation of the success of this community service activity is shown by several indicators, namely the number of participants who took part in the activity consisting of business people in various fields, namely food, agriculture, and animal husbandry. Besides that, the participants were very enthusiastic about the activity from start to finish. The question and answer (discussion) atmosphere was lively because many participants asked questions. Participants wish that this activity can be continued again in the coming period. Keywords: business development, online marketing, MSMEs, social media.
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Dewi Pujiani; Giarti Slamet
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 1 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i1.165

Abstract

ABSTRACT The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability. Keywords: entrepreneurship, tea and getuk business, developing, sustainable.
PELATIHAN DAN PENDAMPINGAN PENYUSUNAN PERENCANAAN USAHA PADA USAHA TERPADU KALIBOTO GREEN INSTITUTE (KGI) KECAMATAN MOJOGEDANG, KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Giarti Slamet; Dewi Pujiani; handayani
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 2 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i2.193

Abstract

Abstract Kaliboto Green Institute (KGI) is a business activity: economy, environment and education have the potential as one of the nodes and multiplyer effects for economic activities around Mojogedang District. In this regard, the PKM Team of the Faculty of Economics, University of Surakarta was present at community service activities, by making training and assistance in preparing business plans, especially for the category of novice entrepreneurs. Prior to the training, a survey was conducted to. Training on business plan preparation is carried out through lectures, discussions and practices guided by the service team. The participants of this training were 9 (nine) managers from the technical and management implementation levels. After the training, KGI managers are expected to produce a business design with an integrated business model This service is considered important strategic efforts in developing KGI's role in increasing business potential as a learning center, especially answering Indicators. Keywords : Business Plan, KGI, IKU
Co-Authors Giarti Slamet Giarti Slamet handayani Herri Supriyanto Juni Trisnowati Kim Budiwinarto kun ismawati Laila Nur Aini Praptiestrini Rohwiyati sulistyo Tony Yanti Sri Danarwati