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THE STUDY ON VISITORS' REVISIT INTENTION AT SRAGEN'S BAHULAK MARKET Juni Trisnowati; Kim Budiwinarto; Giarti Slamet
International Journal of Social Science Vol. 2 No. 4: December 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i4.4168

Abstract

The purpose of this study was to analyze the effect of market image, word of mouth, and visitor satisfaction on the interest of repeat visits at Pasar Bahulak Sragen. This study took place in the Pasar Bahulak Sragen, with the population being visitors to the pasar Bahulak Sragen where the number cannot be known with certainty. The sample used is 100 respondents, with the sampling technique using accidental sampling. Data was collected by giving questionnaires to the visitors they met. Data analysis techniques used include multiple linear regression analysis, F test, t test and coefficient of determination. The conclusion from the results of data analysis shows that (1) Market image has a significant effect on revisit intention. (2) Word of mouth has a significant effect on revisit intention. (3) Visitor satisfaction has a significant effect on revisit intention. (4) Market image, word of mouth, and visitor satisfaction simultaneously have a significant effect on interest in revisit intention at Pasar Bahulak Sragen.
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Dewi Pujiani; Giarti Slamet
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 1 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i1.165

Abstract

ABSTRACT The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability. Keywords: entrepreneurship, tea and getuk business, developing, sustainable.
PELATIHAN DAN PENDAMPINGAN PENYUSUNAN PERENCANAAN USAHA PADA USAHA TERPADU KALIBOTO GREEN INSTITUTE (KGI) KECAMATAN MOJOGEDANG, KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Giarti Slamet; Dewi Pujiani; handayani
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 2 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i2.193

Abstract

Abstract Kaliboto Green Institute (KGI) is a business activity: economy, environment and education have the potential as one of the nodes and multiplyer effects for economic activities around Mojogedang District. In this regard, the PKM Team of the Faculty of Economics, University of Surakarta was present at community service activities, by making training and assistance in preparing business plans, especially for the category of novice entrepreneurs. Prior to the training, a survey was conducted to. Training on business plan preparation is carried out through lectures, discussions and practices guided by the service team. The participants of this training were 9 (nine) managers from the technical and management implementation levels. After the training, KGI managers are expected to produce a business design with an integrated business model This service is considered important strategic efforts in developing KGI's role in increasing business potential as a learning center, especially answering Indicators. Keywords : Business Plan, KGI, IKU