Jurnal Manajemen Dirgantara
Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024

Pengalaman Pelanggan terhadap Minat Berkunjung Kembali pada Glamping Forest Garden Batulayang

Lioe Lyly Soemarni (Politeknik Sahid Jakarta)
Andine Sentana Wiradinata (Politeknik Sahid Jakarta)
Asep Parantika (Universitas Nasional Jakarta)



Article Info

Publish Date
28 Aug 2024

Abstract

This research intends to examine how much influence the effect customer experience revisit intention at Forest Garden Batulayang glaGlamping that it can help investors, manufacturers, and owners of glamping to understand and develop glamping’s quality through customers' experiences, which hopes to increase revisit intention so it can help glamping tourism development. This research uses a quantitative method. Data was collected using a questionnaire with a Likert scale, which was distributed by purposive sampling on a non-probability sampling technique with sample criteria that had used glamping services at Forest Garden Batulayang. Data were processed by SPSS version 22 for Windows and tested for data validity, reliability, and normality. Data was also analyzed using the hypothesis test and simple linear regression. The result of this research explains that there was an impact on customers' experiences that significantly influence revisit intention at Forest Garden Batutayang glamping by 67,9% from 92 samples analyzed from the 1109 population.

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Journal Info

Abbrev

jmd

Publisher

Subject

Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Dirgantara is a scientific journal published by Sekolah Tinggi Teknologi Kedirgantaraan. Jurnal Manajemen Dirgantara was first published in 2008 with registered number ISSN 2252-7451 (Print) and ISSN 2622-0946 (Online), is a peer-reviewed journal published two times a year (July and ...