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All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Jurnal Manajemen Dirgantara
Lioe Lyly Soemarni
Politeknik Sahid Jakarta
Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Transportation

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FAKTOR MEMILIH TEMPAT HANGOUT (KONGKOW) GENERASI MILENIAL JAKARTA Nenny Wahyuni; Derinta Entas; Lioe Lyly Soemarni; Mutiara Shafira
Jurnal Manajemen Dirgantara Vol 15 No 2 (2022): Jurnal Manajemen Dirgantara, Desember 2022
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v15i2.799

Abstract

Tujuan penelitian ini untuk mengetahui faktor-faktor yang menjadi pertimbangan dalam memilih tempat kongkow (hangout) oleh generasi Milenial Jakarta. Hal ini dilatar belakangi oleh pertumbuhan jumlah generasi milenial yang mendominasi penduduk Indonesia. Selain hal tersebut pesatnya pertumbuhan café/resto dari yang berkelas sampai kafe/resto pinggir jalan yang menawarkan ragam produk kuliner dan minuman yang variative. Budaya kongkow telah menjadi gaya hidup (life style) generasi milinenial perkotaan khususnya Milenial Jakarta. Kongkow sebagai ajang silaturahmi dengan teman, kerabat, sahabat dan pasangan. Metode penelitian ini deskriptif kualitatif dengan menggunakan matrik peta persepsi pengunjung (Mapping Perceptional Consumer Matrix). Semantic Bipolar Differential Scale sebagai cara untuk menentukan skor berdasarkan penilaian bipolar di mana variabel di ukur dengan parameter dua kutub yaitu nilai positif dan nilai negative menggunakan rentang skala nilai 1-7. Sampel penelitian ini 100 reponden ditentukan dengan rumus Slovin. Cara mendapatkan sampel penelitian ini dengan teknik purposive sampling, dan instrumen penelitian ini adalah e-kuesioner. Sementara pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi. Hasil penelitian ini merekomendasikan dua poin penting yang perlu dicermati oleh pihak yang berkepentingan khususnya pengelola café/resto. Pertama, Milenial Jakarta cukup selektif dalam memilih tempat kongkow. Hal ini sejalan dengan tujuan Milenial Jakarta melakukan aktivitas kongkow. Kedua, ada tiga (3) faktor yang menentukan dan dipertimbangkan untuk memilih tempat kongkow yaitu suasana, harga dan pelayanan prima.
Pengalaman Pelanggan terhadap Minat Berkunjung Kembali pada Glamping Forest Garden Batulayang Lioe Lyly Soemarni; Andine Sentana Wiradinata; Asep Parantika
Jurnal Manajemen Dirgantara Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i2.1210

Abstract

This research intends to examine how much influence the effect customer experience revisit intention at Forest Garden Batulayang glaGlamping that it can help investors, manufacturers, and owners of glamping to understand and develop glamping’s quality through customers' experiences, which hopes to increase revisit intention so it can help glamping tourism development. This research uses a quantitative method. Data was collected using a questionnaire with a Likert scale, which was distributed by purposive sampling on a non-probability sampling technique with sample criteria that had used glamping services at Forest Garden Batulayang. Data were processed by SPSS version 22 for Windows and tested for data validity, reliability, and normality. Data was also analyzed using the hypothesis test and simple linear regression. The result of this research explains that there was an impact on customers' experiences that significantly influence revisit intention at Forest Garden Batutayang glamping by 67,9% from 92 samples analyzed from the 1109 population.
Optimalisasi Potensi Wisata di Kabupaten Tuban melalui Perencanaan Ekowisata Bersepeda Puguh Andhi Setiawan; Kadek Wiweka; Lioe Lyly Soemarni
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 3 (2025): September
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i3.31291

Abstract

Cycling ecotourism is a form of sustainable tourism that integrates environmental conservation, healthy lifestyles, and community empowerment. Tuban Regency has considerable potential for development through this concept, yet it remains underutilized. This research aims to design an ecotourism cycle planning strategy that can be implemented in Tuban Regency. This study employed an explanatory sequential mixed-method approach, combining quantitative surveys with qualitative interviews and route mapping using GPS and ArcGIS. The analysis focused on identifying tourism potential, exploring tourist motivations and preferences, and examining community perceptions. Findings indicate that tourists are primarily motivated by health, stress reduction, and social interaction, while communities generally support the development of cycling routes and related infrastructure. The study proposes five main cycling routes that connect natural and cultural attractions, complemented by infrastructure such as dedicated bike lanes, rest areas, and traffic signage. These initiatives are expected to empower local communities, enhance economic opportunities, and promote environmental sustainability. The cycle ecotourism developed in Tuban Regency has the potential to become a representative model for alternative tourism development, focusing on improving the socio-economic well-being of local communities while contributing to the preservation of the natural environment and cultural heritage. This potential can be realized if implemented through a systematic, inclusive, and sustainable strategy.
Co-Authors Andine Sentana Wiradinata Asep Parantika Entas, Derinta Kadek Wiweka Mutiara Shafira Puguh Andhi Setiawan Wahyuni, Nenny