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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mount Hope Global Economic Journal IJMA
Nurmaidah Ginting, Nurmaidah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Public Health

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Journal : Mount Hope Global Economic Journal

 1 
THE INFLUENCE OF BRAND, SALES PROMOTION AND LOCATION ON INTEREST IN BUYING COFFEE AT KOPI KENANGAN (CASE STUDY ON UNPRI STUDENTS CLASS OF 2021) Felicia, Evelyn; Jocelyn, Jocelyn; Kok, Selvina; Ginting, Nurmaidah; Lubis, Hana Salsabila
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.662

Abstract

Kopi Kenangan has developed into the fastest growing food and beverage retailer in Indonesia. Quantitative as the method used and in this study, convenience sampling technique was used to collect 97 respondents. Data collection methods, including questionnaires, interviews, and documentation and multiple linear regression analysis as data analysis. The results of the hypothesis calculation illustrate Brand, sales promotion has an effect on buying interest both partially and simultaneously
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS OF TOMORO COFFEE AMONG THE COMMUNITY IN MEDAN MAIMUN DISTRICT Stevani; Tanie, Jesslyn; Ginting, Nurmaidah; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.714

Abstract

This study aims to determine the influence of product quality, brand image and price on the purchase decision of Tomoro Coffee. The research method used in this study is a quantitative research method. The population in this study consists of the residents of Medan Maimun District who have tasted coffee at Tomoro Coffee, with an unknown exact population size. The sampling technique used is non-probability sampling. The sample size was determined using Slovin’s formula, resulting in a total of 100 respondents. The data analysis method applied in this study is multiple linear regression analysis. The results of the study show that, partially, product quality affects the purchase decision of Tomoro Coffee, brand image affects the purchase decision of Tomoro Coffee and price affects the purchase decision of Tomoro Coffee. Simultaneously, product quality, brand image, and price influence the purchase decision of Tomoro Coffee. The purchase decision of Tomoro Coffee is influenced by product quality, brand image, and price by 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study
Co-Authors Ambarita, Dian Fitri Butarbutar, Meysin Cahyadi, Devin Clara, Meta Felicia, Evelyn Firmansyah Firmansyah Gurning, Radelina Haryanti, Dessy Hasibuan, Putri Hardianti Hulu, Intan Angelina Jocelyn, Jocelyn Kok, Selvina Kristiawan, Billie Lubis, Hana Salsabila Manalu, Wina Wirdani May, Vanessa Mendrofa, Syukur Selamat Naiborhu, Cahaya Deviana Novirsari, Emma Parhusip, Mona Peter, Christian Rajagukguk, Ika Yesika Rianto, Paulus Sihombing, Zetty Silalahi, Esther Lina Sinaga, Savriadi Sinambela, Lawra Invokavita Stephenson, Gilbert Stevani Tampubolon, Ika Theresia Tanie, Jesslyn Tennessah, Sintu Veronica Wantara, Falvian Zebua, Yeni Mawarni