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All Journal Kinesik Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia BroadComm
Yusuf Maulana
Gunadarma University, Jl. Margonda Raya No. 100, Depok 16424, Indonesia
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika Edy Prihantoro; Rio Setia Monata; Yusuf Maulana; Atit Pertiwi; Suryarini Widodo; Rizky Wulan Ramadhani
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.730

Abstract

The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive  the tourism sector. The purpose of this study is  to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for  Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.
KOMUNIKASI PERSUASIF MELALUI ONLINE COSTUMER REVIEW DI SHOPEE BAGI GENERASI Z Juwita Nuraini, Ana; Ramadhani, Rizky Wulan; Maulana, Yusuf
BroadComm Vol. 6 No. 2 (2024)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/8xgppn84

Abstract

Online costumer review digunakan oleh Generasi Z untuk mendapatkan informasi tambahan mengenai suatu produk yang akan dibeli. Online costumer review dituliskan oleh para pembeli sehingga memberikan ulasan yang lebih jujur sehingga dapat menjadi media komunikasi persuasif untuk menarik perhatian calon pembeli. Penelitian ini bertujuan untuk mengetahui peran komunikasi persuasif melalui online costumer review di Shopee bagi Generasi Z. Penelitian ini menggunakan paradigma konstuktivisme dengan pendekatan kualitatif melalui wawancara, observasi, studi pustaka dan dokumentasi. Data-data penelitian kemudian dianalisis menggunakan Teori Elaboration Likehood Model. Hasil penelitian menunjukan bahwa komunikasi persuasif melalui online costumer review dijadikan Generasi Z sebagai sumber informasi tambahan dalam membeli produk di Shopee. Generasi Z secara aktif melihat ulasan para pembeli yang menjelaskan mengenai kualitas dan harga suatu produk yang disertai dengan gambar dan video. Online costumer review dapat meningkatkan kepercayaan mereka sehingga menimbulkan minat beli suatu produk. Selain online costumer review, Generasi Z juga mempertimbangkan rating, jumlah followers dan jumlah pembelian dalam meningkatkan kepercayaan mereka kepada toko di Shopee. Generasi Z menggunakan rute sentral dengan melihat pada kejelasan online costumer review seperti komentar positif maupun negatif mengenai produknya serta mencantumkan foto dan video ril. Calon pembeli juga akan membandingkan produk yang sama di toko yang berbeda sebelum memutuskan untuk membeli. 
Pengaruh “FoMO” Terhadap Perilaku Berbusana pada Generasi Z Melalui Platform Media Sosial Tiktok: Followers @Sasfhir Yusuf Maulana; Lubis, Nisa Marsellida; Sri Wahyuni; Ramadhani, Rizky Wulan
Kinesik Vol. 12 No. 1 (2025): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i1.1883

Abstract

Social media plays a central role in shaping the preferences and behaviors of Generation Z, including in the realm of fashion. The TikTok account @sashfir has emerged as a popular source of inspiration among this demographic, particularly in presenting fashion-related content. This study aims to examine the influence of Fear of Missing Out (FoMO) on the fashion behavior of Generation Z followers of the account. A quantitative approach was employed, using a survey method with 100 respondents selected through the Taro Yamane formula. Data were analyzed using simple linear regression. The results show that FoMO has a positive and significant effect on the fashion behavior of @sashfir's followers. The higher the level of FoMO experienced, the greater the tendency to follow fashion trends featured on the account. These findings highlight the relevance of the Uses and Effects theory in explaining the relationship between social media use and behavioral changes among young audiences, particularly in the context of fashion consumption.
Co-Authors Atit Pertiwi Edy Prihantoro Juwita Nuraini, Ana Lubis, Nisa Marsellida Ramadhani, Rizky Wulan Rio Setia Monata Rizky Wulan Ramadhani Sri Wahyuni Suryarini Widodo