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All Journal Jurnal Ekonomi Proceeding of The International Conference on Economics and Business Society
Yulasteriyani Yulasteriyani
Sriwijaya University
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGIES FOR INCREASING TOURIST VISITS TO AIR BETUNG BERSERI IN SUMBER RAHAYU VILLAGE, RAMBANG SUB-DISTRICT, MUARA ENIM DISTRICT, SOUTH SUMATRA DURING THE PANDEMIC Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar Ismail; Yosi Arianti
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.191

Abstract

Businesses run by actors in the village still have many problems such as marketing and poor facilities to tourist attractions. Air Betung Berseri tourism is located in Sumber Rahayu Village, Rambang District, Muara Enim Regency. This research focuses on Increasing the Visit of Air Betung Berseri Tourism in Sumber Rahayu Village, Rambang District, Muara Enim Regency, South Sumatra. Air Betung Berseri tourism is a superior product of Sumber Rahayu village. However, the number of visitors is only crowded at certain times. This is what causes the number of visitors to decrease day by day. The results of this research are active and social networking. The object studied here is Air Betung Berseri Tourism which is driven by actors. The actor is the manager of Air Betung Berseri Tourism. Researchers see that the strategy that must be done is to actively promote to social media and utilize the social network owned by each actor or manager of Air Betung Berseri Tourism. The research method used is qualitative research.
EFFORTS TO DEVELOP THE ECONOMY OF BUMDES PRODUCTS ARE VIBRANT IN THE SERIES OF SUMBER RAHAYU VILLAGE THROUGH THE CELEBGRAM ENDORSEMENT SYSTEM AS A SOCIAL MEDIA PROMOTION Randi Randi; Yulasteriyani Yulasteriyani; Rizki Goffar Ismail; Yosi Arianti
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber Rahayu Village, Rambang District, Muara Enim Regency. Sumber Rahayu Village in history is a critical forest area and is filled with weeds. In 1981, according to President Soeharto's instructions on transmigration, the land was cultivated and began to be inaugurated by the Governor of South Sumatra in 1982. The main problem that arises in BUMDes Semarak Berseri Sumber Rahayu Village based on an initial survey by researchers is the ineffective marketing of BUMDes products, causing BUMDes to be difficult to develop. So that the focus of this research is how to develop the economy of BUMDes products in the series of Sumber Rahayu Village through the Celebgram Endorsement System as a Social Media Promotion. The results of this study are Efforts to Develop the Economy of BUMDes Products Vibrant in Sumber Rahayu Village Through the Celebgram Endorsement System as Social Media Promotion through Community Participation, Government as a Support System, Marketing Innovation through endorsements, Good planning. The research method used is qualitative research.
Tipologi Tindakan Sosial Petani Sawah Tadah Hujan di Kabupaten Ogan Ilir Provinsi Sumatera Selatan Yulasteriyani Yulasteriyani; Opan Suhendi Suwartapradja; Nandang Mulyana
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.226

Abstract

Traditional farming communities are synonymous with subsistence culture, whereas modern society is a commercial economy. Economic action in sociology is called social action, which has different motives and orientations depending on the actor concerned. This research aims to analyze the socio-economic actions of farming communities in Kalampadu Village, Muara Kuang Sub-district, Ogan Ilir Regency, South Sumatra Province. This research uses a qualitative method. Informants in this research are rainfed rice farmers and stakeholders in Kalampadu Village and collect data using observation techniques, in-depth interviews, and documentation. The results showed that farmer actors in the village of Kalampadu carried out a dualism of economic action, both subsistence economics and commercial economics. Weber’s social action is not practiced partially. Some of these concepts of social action can be used simultaneously or separately. There are three models of social action in the socio-economic behavior of farmers, namely traditional social action (subsistence economy), traditional social action of rational instrumental integration (secondary subsistence economy), and rational social action (commercial economy).
Tingkat Penghidupan Berkelanjutan (Sustainable Livelihood) Masyarakat di Desa Kalampadu Kabupaten Ogan Ilir: Analisis Menggunakan SEM-PLS Yulasteriyani Yulasteriyani; Cynthia Azhara Putri; Istiqoma Istiqoma; Muhammad Yusuf Abror; Diana Dewi Sartika
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.736

Abstract

This study examines the relationship between Pentagon Assets (PA), Livelihood Strategies (LS), and Sustainable Livelihood (SL) in the community of Kalampadu Village, Ogan Ilir Regency, using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research framework is based on the Sustainable Livelihood (SL) theory proposed by Scoones (1998) and further developed by DFID (1999). This study adopts an associative research design with a quantitative approach to assess the community's level of sustainable livelihood through statistical analysis. Data were collected through observations, questionnaires, and literature reviews. The sampling method used was probability sampling, with a sample of 188 households selected from a total population of 354, determined using Slovin’s formula. The collected data were analyzed using SEM-PLS. The findings reveal that PA has a significant influence on LS, with a path coefficient of 11.976, while LS makes a substantial contribution to SL, with a path coefficient of 5.136. These results indicate that asset ownership strongly affects livelihood strategies, which in turn supports the achievement of sustainable livelihoods. This study provides valuable insights for policymakers to develop asset-based strategies aimed at enhancing well-being through sustainable livelihood approaches. Policies should emphasize community empowerment, the adoption of green technologies, environmentally friendly skills training, and collaboration among the government, private sector, and local communities to achieve efficient and well-monitored sustainable development.
Co-Authors Diana Dewi Sartika Istiqoma Istiqoma Muhammad Yusuf Abror Nandang Mulyana Opan Suhendi Suwartapradja Putri, Cynthia Azhara Randi Randi Randi, Randi Rizki Goffar Ismail Yosi Arianti