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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Wahana Pendidikan Economic Reviews Journal Journal of Innovation Research and Knowledge Jurnal Ilmiah Teknik Informatika dan Komunikasi VISA: Journal of Vision and Ideas J-CEKI

Rastri Kusumaningrum

Unknown Affiliation

Author-ID : 5636056

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Unggahan Dari Content Creator Program Afiliasi E-Commerce Shopee Terhadap Minat Beli Andini Dwi Yanti Sutarman; Oky Oxcygentri; Rastri Kusumaningrum
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 23 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This research discusses the effect of uploads from content creators of the Shopee e-commerce affiliate program on purchase intention (multiple linear regression analysis of Indonesian Shopee consumers on Instagram social media). The theory used is the AIDA theory in which there are four sub dimensions which include Attention, Intention, Desire and Action. The research design in this study was qualitative with the sample population taken from 94 Communication Science students at Singaperbangsa Karawang University class of 2019 with the sampling taken using the Non Probability Sampling method with the aggregation method. Purposive and Snowball Sampling. The results of the research and discussion show that the Independent Variables (Awareness, Intention, Desire and Action) have a significance or influence on the Purchase Intention Variable by calculating the results of R2 which has a yield magnitude of 0.143 or 14.3%. which means that the Independent Variables (Awareness, Intention, Desire and Action) have an impression on the dependent variable (Purchasing Interest) with a value of 14.3% and the contribution of other variables not examined is 85.7%.

Strategi Komunikasi Pemasaran Pariwisata Dalam Promosi Destinasi Wisata Taman Kincir Marigold Garden Karawang Iqlima Nursyadiah; Firdaus Yuni Dharta; Rastri Kusumaningrum
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

others; advertising, personal selling, sales promotion, and public relations. The research method used is using a qualitative research method with a qualitative descriptive. In the acquisition of data collection is using interviews, observation and documentation. The research results obtained show that the promotion strategy has been successfully implemented optimally even though it has not been maximized in its marketing communication activities. This research shows that the community of tourism marketing communication mix activities carried out by the managements of Taman Kincir Marigold Garden Karawang is able to target tourist visitors in various ways such as: distributing banners in the area around tourist objects, distributing acusing social media platforms, working with media, working with community members, agencies or assistance from the government, working with private institutions and schools, also provide several discounts and discounts to school children, tahfidz, orphanages, or other visitors, then take part in exhibitions (events), update new programs and Another interesting thing is for its tourist education facilities, as well as providing the best service for tourist visitors.

Komunikasi Persuasif Esi Dalam Membangun Minat Menjadi Pemain Profesional Esports Di Kabupaten Karawang Daniel Fernando Halomoan Situmorang; Zainal Abidin; Rastri Kusumaningrum
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 7 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to identify and examine ESI's persuasive communication strategies in building an interest in becoming a professional esports player in Karawang district. The theory used is the theory of perception which is built on four dimensions, namely communicators who have high credibility, messages, environmental influences, and understanding and continuity of a message. This study used descriptive qualitative method. Data collection techniques were carried out by triangulation which included interviews, observation and documentation studies, then the data were analyzed through three stages namely reduction, presentation and conclusion of data. The results of the research and discussion show that people's perceptions of their interest in becoming professional esports players through persuasive communication carried out by ESI Karawang are not optimal even though ESI Karawang often holds esports competitions and monitors esports athletes, but messages uploaded via ESI Karawang's social media do not exist which contains the main ideas regarding the development of community potential for the world of esports.

Analisis Minat Beli E-commerce Bhinneka.com Studi Kasus Program Campus Marketplace di Kalangan Mahasiswa Mohamad Febrianto; Zainal Abidin; Rastri Kusumaningrum
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7783575

Purchase intention is the tendency of consumers to buy a brand or take actions related to purchasing. E-commerce is the use of electronic technology to make sales / advertising using the internet. This Campus Marketplace program can be a space for learning and direct business practice for the campus academic community, so that students and campus academics who are pioneering or even just planning to start a small business are no longer confused in finding a 'market' as potential consumers of the goods or services they will provide. The results of the study answer that consumer buying interest in the Campus Marketplace Bhinneka.Com among students is a referential buying interest, namely a person's tendency to refer products to others and exploratory interest which describes the behavior of a person who is always looking for information about the product he is interested in and looking for information to support the positive characteristics of the product and the factors that influence consumer buying interest in the Campus Marketplace Bhinneka.Com among students due to personal factors, social factors, and situational factors.

Kontruksi Makna dan Perilaku Budaya Ngopi di Starbucks Hagi Farizi; Mayasari Kurniawan; Rastri Kusumaningrum
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 17 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8307527

This research explores the construction of meaning and the cultural behaviour of drinking Coffee in Starbucks Coffee. In this article I will discuss how someone drinks coffee in Starbucks, or how their behaviour influences their reasoning to drink coffee in Starbucks. The research location used for this research is Starbuckks DT Galuhmas Karawang. The subject of this research is the customers of Starbucks DT Galuhmas Karawang. The data gathering method utilized in this research is using interview, non-participant observation, ltierature review, and documentative study. This research utilizes the phenomenology theory developed by Alfred Schuzts. The research methodology used is qualitative with the descriptive qualitative approach intended to explain the meaning and cultural behaviour that influence the purpose of customers to come and drink coffee in Starbucks. The result of this research is the view of a customer to give meaning in drinking coffee in starbucks as a platform of socialization and lifestyle.

PENGARUH KOMUNIKASI PERSUASIF HOST LIVE SHOPPING TIKTOK SHOP AEROSTREET TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS Andies Muhammad; Firdaus Yuni Dharta; Rastri Kusumaningrum
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.8991

ABSTRACT This study attempts to ascertain the extent to which TikTok Shop live shopping host' persuasive communication affects followers' purchase choices. This sort of study employs basic linear regression analysis for data analysis and explanatory survey methods for quantitative research. There are 1,044,130 persons in total. This study used a non-probability sampling strategy with a simple random sampling method. The Slovin random sampling formula was used to determine the sample size, which consisted of 100 sample. The results of the data analysis show that there is an influence of persuasive communication by the Tiktok Shop live shopping host on followers' buying decisions with an F count of 50.885 with a significance level of 0.000 <0.05. From the results of the coefficient of determination, it is known that the persuasive communication of the Tiktok Shop live shopping host has an effect of 35.6% on purchasing decisions, while the rest is influenced by other variables not discussed in this study. Therefore, it can be said that the persuasion carried out by the live shopping host Tiktok Shop @Aerostreet was successful. Keywords: persuasive communication, live shopping, Tiktok Shop, purchasing decision.

Proses Pengelolaan Informasi Organisasi Genbi UNSIKA dalam Mensosialisasikan QRIS Deni Koesnaedi; Firdaus Yuni Dharta; Rastri Kusumaningrum
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.579

QR Code Indonesia Standard (QRIS) is an innovative digital payment tool created to encourage the digital economy towards the vision of an Indonesian payment system 2025 that is practical, efficient and inclusive. This research aims to find out how the organizational information management process is carried out by the Indonesian New Generation (GenBI) commissariat of Singaperbangsa University Karawang (Unsika) for the 2021/2022 period in socializing QRIS. The method used in this research is to use qualitative methods, data analysis techniques by collecting interview, observation and documentation data. The resource persons in this research are four members of GenBI who are responsible for the QRIS socialization program and one person from BI as an additional informant in organizational information management process. Researchers use Organizational Information Theory by Karl Weick as the main theory. The findings in this research are that GenBI Unsika for the 2021/2022 period implemented 3 stages of reducing uncertainty in processing incoming organizational information during QRIS socialization, including; 1.) Information Reception, 2.) Selection, and 3.) Retention. GenBI Unsika also uses two organizational communication processes according to Onong Effendy, namely formal and informal communication processes.

Penerapan Personal Selling dalam Proses Komunikasi Pemasaran Lavanda Brownies Karawang Nada Heriana; Yanti Tayo; Rastri Kusumaningrum
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.602

The implementation of personal selling strategies is a vital element in establishing effective marketing communication for SMEs, including Lavanda Brownies Karawang. This study aims to deeply analyze the application of personal selling strategies, both offline and online, and their contribution to product marketing success. Using a qualitative descriptive approach, data were collected through in-depth interviews, observations, and documentation. The findings reveal that offline personal selling strategies include product sampling, participation in bazaars, open table programs, and partnerships with resellers. These strategies foster personal relationships with consumers, enhance trust, and expand market reach. Meanwhile, online strategies leveraging platforms such as Instagram, Facebook, and TikTok effectively reach a broader audience. The combination of offline and online approaches is the key to Lavanda Brownies' success in creating consumer loyalty and strengthening brand image. These findings highlight that personal selling is not merely a sales method but a business philosophy focused on customer experience. This research offers practical contributions to SMEs in developing innovative marketing communication strategies to address competitive market challenges.

THE COMMUNICATION STRATEGY OF THE TELEGRAM CHANNEL ‘KAZAKHS IN BALI’ THE ROLE OF DIGITAL MEDIA IN STRATEGIC CULTURAL COMMUNICATION AMONG DIASPORAS Aruzhan Tleuman; Fardiah Oktariani Lubis; Rastri Kusumaningrum
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study explores the communication strategy of the ‘Kazakh in Bali’ Telegram channel using the circular S.O.M.E (Share, Optimize, Manage, Engage) model as its theoretical framework. Through a qualitative approach, including interviews with the channel’s founder and content analysis, the research examines how the channel facilitates engagement and interaction within the Kazakhstani diaspora in Indonesia, particularly Bali. The findings reveal that the channel effectively shares relevant content, optimizes Telegram’s platform features, maintains organized management, and fosters member-led engagement, resulting in both virtual and real-world impacts. Activities initiated through the channel—such as cultural gatherings, domestic tourism, environmental volunteering, and charity work—not only strengthen community ties but also contribute positively to Indonesia. This research contributes to understanding how digital diaspora communities can serve as agents of cultural exchange and social contribution through strategic communication practices.

Analisis Konten Pada Akun Tiktok @Indrasugiarto Sebagai Media Edukasi Anti Manipulasi Pada Korban Narsistik Firdayanti, Husna; Zainal Abidin; Rastri Kusumaningrum
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10370

The purpose of this study is to describe the main themes presented in the anti-manipulation educational content on the TikTok account @indrasugiarto. Analyze the communication strategies and message delivery styles used by the TikTok account @indrasugiarto in educating its audience. Identify the potential educational impact of the TikTok account content @indrasugiarto on the understanding and awareness of anti-manipulation in narcissistic victims. This research method uses a qualitative approach with a content analysis design. Data collection techniques in this study focus on systematic documentation and recording of research objects including systematic observation, recording (Download) Content. Verbal Content transcription and recording data and Context. The data collection and analysis process will be carried out independently by researchers with internet access. The results of the study state that the TikTok account @indrasugiarto implements an effective and adaptive digital communication strategy, by optimally utilizing platform features to convey mental health education in a straightforward and easy-to-understand manner. This approach not only strengthens the role of the account as a credible influencer, but also has significant potential in increasing understanding, awareness, and empowerment of the audience, especially narcissistic victims. Drawing on communication and learning theories, this account successfully combines digital education with positive social impact in the new media space

Co-Authors Adhea Mauna Fazriskia Fasa Alfa Rizki Febriansyah Andies Muhammad Andini Dwi Yanti Sutarman Aruzhan Tleuman Daniel Fernando Halomoan Situmorang Deni Koesnaedi Firdaus Yuni Dharta Firdayanti, Husna Hagi Farizi Iqlima Nursyadiah Lubis, Fardiah Oktariani Mayasari Kurniawan Mohamad Febrianto Nada Heriana OKY OXCYGENTRI Wahyu Utamidewi Yanti Tayo Zainal Abidin

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