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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Wahana Pendidikan Economic Reviews Journal Journal of Innovation Research and Knowledge Jurnal Ilmiah Teknik Informatika dan Komunikasi VISA: Journal of Vision and Ideas J-CEKI
Rastri Kusumaningrum
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Economic Reviews Journal

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Proses Pengelolaan Informasi Organisasi Genbi UNSIKA dalam Mensosialisasikan QRIS Deni Koesnaedi; Firdaus Yuni Dharta; Rastri Kusumaningrum
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.579

Abstract

QR Code Indonesia Standard (QRIS) is an innovative digital payment tool created to encourage the digital economy towards the vision of an Indonesian payment system 2025 that is practical, efficient and inclusive. This research aims to find out how the organizational information management process is carried out by the Indonesian New Generation (GenBI) commissariat of Singaperbangsa University Karawang (Unsika) for the 2021/2022 period in socializing QRIS. The method used in this research is to use qualitative methods, data analysis techniques by collecting interview, observation and documentation data. The resource persons in this research are four members of GenBI who are responsible for the QRIS socialization program and one person from BI as an additional informant in organizational information management process. Researchers use Organizational Information Theory by Karl Weick as the main theory. The findings in this research are that GenBI Unsika for the 2021/2022 period implemented 3 stages of reducing uncertainty in processing incoming organizational information during QRIS socialization, including; 1.) Information Reception, 2.) Selection, and 3.) Retention. GenBI Unsika also uses two organizational communication processes according to Onong Effendy, namely formal and informal communication processes.
Penerapan Personal Selling dalam Proses Komunikasi Pemasaran Lavanda Brownies Karawang Nada Heriana; Yanti Tayo; Rastri Kusumaningrum
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.602

Abstract

The implementation of personal selling strategies is a vital element in establishing effective marketing communication for SMEs, including Lavanda Brownies Karawang. This study aims to deeply analyze the application of personal selling strategies, both offline and online, and their contribution to product marketing success. Using a qualitative descriptive approach, data were collected through in-depth interviews, observations, and documentation. The findings reveal that offline personal selling strategies include product sampling, participation in bazaars, open table programs, and partnerships with resellers. These strategies foster personal relationships with consumers, enhance trust, and expand market reach. Meanwhile, online strategies leveraging platforms such as Instagram, Facebook, and TikTok effectively reach a broader audience. The combination of offline and online approaches is the key to Lavanda Brownies' success in creating consumer loyalty and strengthening brand image. These findings highlight that personal selling is not merely a sales method but a business philosophy focused on customer experience. This research offers practical contributions to SMEs in developing innovative marketing communication strategies to address competitive market challenges.
Co-Authors Adhea Mauna Fazriskia Fasa Alfa Rizki Febriansyah Andies Muhammad Andini Dwi Yanti Sutarman Aruzhan Tleuman Daniel Fernando Halomoan Situmorang Deni Koesnaedi Firdaus Yuni Dharta Firdayanti, Husna Hagi Farizi Iqlima Nursyadiah Lubis, Fardiah Oktariani Mayasari Kurniawan Mohamad Febrianto Nada Heriana OKY OXCYGENTRI Wahyu Utamidewi Yanti Tayo Zainal Abidin