Article Per Year (5 Year)
p-Index From 2020 - 2025
1.99
P-Index
This Author published in this journals
All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Wahana Pendidikan Economic Reviews Journal Journal of Innovation Research and Knowledge Jurnal Ilmiah Teknik Informatika dan Komunikasi VISA: Journal of Vision and Ideas J-CEKI
Rastri Kusumaningrum
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : VISA: Journal of Vision and Ideas

 1 
Eksistensi Diri Selebgram dalam Membangun Personal Branding: Studi Deskriptif pada Selebgram Non-Selebritas di Kota Bandung Adhea Mauna Fazriskia Fasa; Wahyu Utamidewi; Rastri Kusumaningrum
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.2437

Abstract

This research discusses the existence of non-celebrity celebrities in the city of Bandung in building personal branding via Instagram. The concept of one's own existence is closely related to the human desire to understand the meaning of life and it is believed that no individual or entity can provide an understanding of one's purpose in life. In this research, existence is seen from the perspective of society in using social media, with a focus on Instagram as a platform for building personal branding. This research aims to find out how non-celebrity celebrities in the city of Bandung form strong and sustainable personal branding through the use of Instagram. This research uses a constructivist paradigm with descriptive qualitative research methods. Data was collected through interviews, observation, documentation and literature study. Informants were selected using a purposive sampling method with the criteria of non-celebrity celebrities and followers in the city of Bandung. The results of this research show that non-celebrity celebrities in the city of Bandung use Instagram as a personal branding tool in forming their self-image, with different strategies from one celebrity to another
Co-Authors Adhea Mauna Fazriskia Fasa Alfa Rizki Febriansyah Andies Muhammad Andini Dwi Yanti Sutarman Aruzhan Tleuman Daniel Fernando Halomoan Situmorang Deni Koesnaedi Firdaus Yuni Dharta Firdayanti, Husna Hagi Farizi Iqlima Nursyadiah Lubis, Fardiah Oktariani Mayasari Kurniawan Mohamad Febrianto Nada Heriana OKY OXCYGENTRI Wahyu Utamidewi Yanti Tayo Zainal Abidin