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Lelo Sintani
Magister Sains Manajemen FEB UPR
Economics, Econometrics & Finance Education Other

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Strategi Pemasaran Program Yayasan Ranu Welum Sebagai Non Governement Organization (NGO) Lingkungan Hidup di Kalimantan Tengah Yoki Yohandi; Lelo Sintani; Meitiana Meitiana
Edunomics Journal Vol. 4 No. 1 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i1.7950

Abstract

In general, non-government organizations (NGOs) are known as grassroots organizations with unconventional, unique movements and often have bottom-up movements with programs that tend to be thematic and adapt to the surrounding circumstances. Even though they are not involved much in marketing activities, NGOs themselves cannot be separated from various marketing techniques. This is unavoidable because the thematic nature of programs that are carefully planned by the implementing NGO must be promoted to stakeholders (if needed) and potential donors, which will then be forwarded to the targets of the prepared programs. This study aims to describe the program marketing strategy that has been implemented by the Ranu Welum Foundation as a representative of environmental NGOs in Central Kalimantan and to design a generic strategy for program marketing based on their strengths and weaknesses as well as the opportunities and threat experienced. The research method is carried out with a qualitative approach, namely by conducting participatory observations and case studies in the form of a literature study on reports and analyzed using the SWOT matrix. The results show that the Ranu Welum Foundation as one of the environmental NGOs in Central Kalimantan, calculated using the SWOT matrix, implements an aggressive strategy in which environmental NGOs in Central Kalimantan use all available strengths and opportunities to attract people from various walks of life, especially rural communities, to become the target as well as the key figure of the marketed programs. The participation of NGO staff, especially field staff, is also a strategy that NGOs rely on to maintain consistency in the marketing of programs that have been implemented.
Kualitas Layanan Sebagai Strategi Peningkatan Kepuasan Penumpang Melalui Inovasi Layanan di Bandara Tjilik Riwut Christina Rosalia; Lelo Sintani; Yunikewaty Yunikewaty
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10059

Abstract

The COVID-19 pandemic has affected many sectors around the world, one of which is the air transportation sector. Based on this it becomes very important for airports to quickly adapt to adjust their services according to changing conditions. This study aims to measure and analyze the effect of service quality and service innovation on passenger satisfaction during the COVID-19 pandemic at Tjilik Riwut Airport, Palangka Raya.This study uses quantitative research methods and to obtain data using questionnaires to respondents. The sample of this study consisted of 170 respondents, namely passengers and the public who had used the services as passengers at Tjilik Riwut Airport, Palangka Raya. The sampling technique in this research is using non-probability sampling through purposive sampling method. Data analysis in this study used the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach.The results showed that (1) the effect of service quality on passenger satisfaction with a value of 0.601 and a P-value of 0.000 was significantly positive. (2) The effect of service quality on service innovation with a value of 0.665 and a P-value of 0.000 is positive and significant. (3) The effect of service innovation on passenger satisfaction with a value of 0.361 and a P-value of 0.000 is positive and significant. (4) The role of service innovation in mediating the effect of service quality on passenger satisfaction with a path coefficient value of 0.240 and a P-value of 0.000 is significantly positive.
Kualitas Layanan dan Promosi Terhadap Loyalitas Melalui Kepuasan : Studi Pelanggan Cafe One More Palangka Raya Rahmi aulia; Achmad Syamsudin; Lelo Sintani
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10060

Abstract

This study aims to analyze the effect of service quality and promotion on loyalty through customer satisfaction. The research method used is a quantitative method with data collection techniques using questionnaires and observation. Data analysis uses reflective and formative constructs. The data used in the form of primary data with analysis tools using SmartPLS03. This research was conducted for one month from the month. The results of this study are service quality has a positive and significant effect on customer satisfaction, promotion has a significant positive effect on customer satisfaction, service quality has an insignificant negative effect on loyalty, promotion has a significant positive effect on customer loyalty, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction able to mediate between service quality variables and customer loyalty, satisfaction is able to mediate promotion variables and customer loyalty.
Perancangan Balanced Scorecard Sebagai Alat Penentuan Strategi : Studi Kasus Pada Sub Bagian Non PNPB Universitas Palangka Raya Medianson Medianson; Danes Jaya Negara; Fitria Husnatarina; Lelo Sintani; Meitiana Meitiana; Luluk Tri Harinie
Edunomics Journal Vol. 4 No. 2 (2023): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v4i2.10463

Abstract

This study aims to analyze the main strategies that must be developed, analyze strategic objectives, analyze performance measures and recommend managerial implications of the Non-Tax State Budget Subdivision of the Finance Department of the University of Palangka Raya based on the Balance Scorecard perspective. The results of environmental analysis using descriptive analysis, evaluation of internal factors, evaluation of external factors, and the internal-external matrix selected an intensive product development strategy as the main strategy for the Non PNPB Subdivision of the University of Palangka Raya. The results of the research at a later stage note that the customer perspective (0.573) is the most important perspective of the four Balanced Scorecard perspectives in product development strategy, while the strategic objective of "Increasing welfare" is the most important strategic objective of all existing strategic objectives. The last stage in the research process resulted in weighting for 19 Key Performance Indicators, strategic initiatives and managerial implications which became technical recommendations for the Non-PNPB Subdivision of the University of Palangka Raya.
Co-Authors Achmad Syamsudin Christina Rosalia Danes Jaya Negara Fitria Husnatarina Luluk Tri Harinie Medianson Medianson Meitiana Meitiana Rahmi aulia Yoki Yohandi Yunikewaty Yunikewaty