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Journal : Advances in Tourism Studies

Unveiling the Social Media Revolution in Tourism: Unraveling Instagram's Profound Influence on Travelers Utama Dewayani, Eka Kadharpa; Nahar, Faiza Husnayeni; Nugroho, Tyo
Advances in Tourism Studies Vol. 1 No. 2 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i2.15

Abstract

This research explores the profound impact of social media on tourist behavior, focusing on destination selection and decision-making. Utilizing a mixed-methods approach, including surveys, interviews, and content analysis, the study provides comprehensive insights into this phenomenon. The findings reveal that social media platforms significantly influence tourists' destination choices by offering user-generated content and peer recommendations. Real-time updates, interactive content, and virtual conversations enable informed decision-making and diverse travel experiences. Moreover, social media facilitates the discovery of hidden gems and fosters engagement with local communities, enhancing overall tourism experiences. The study emphasizes the importance of effective social media utilization by destination marketers and policymakers to engage with tourists and shape their choices. Understanding social media's impact on tourist behavior informs strategies for destination marketing, visitor engagement, and sustainable tourism development.
Negotiating Trust in the Digital Marketplace: Community Narratives of Informal Tourism in Indonesia Utama Dewayani, Eka Kadharpa
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i4.67

Abstract

The rise of digital platforms has transformed the organization of tourism economies, particularly in contexts where informal enterprises play a dominant role. In Indonesia, small-scale actors such as homestay owners, local guides, and craft producers increasingly rely on platforms like Airbnb, Instagram, and TikTok to market services and connect with travelers. Yet, while these platforms promise visibility and access to global markets, they also create new challenges of trust, dependence, and regulation. This study explores how informal tourism actors in Bali and Yogyakarta negotiate trust in the digital marketplace. Using qualitative methods, including in-depth interviews with homestay operators, local vendors, and community-based guides, as well as participant observation of online marketing practices, the research examines how digital tools mediate relationships between hosts and guests. Thematic analysis reveals that platforms are valued as vital gateways to income diversification, but they are also perceived as unpredictable, extractive, and difficult to control. Narratives highlight strategies of trust-building through personal storytelling, cultural authenticity, and community reputation, while also voicing concerns about algorithmic visibility, unfair reviews, and platform dependency. By foregrounding local voices, the study contributes to critical debates on digital tourism economies, informality, and community resilience in the Global South.
Ritual, Sacredness, and Sustainability: A Thematic Exploration of Eco-Cultural Tourism in Tenganan Pegringsingan, Bali Ghalih, Muhammad; Dewayani, Eka Kadharpa Utama
Advances in Tourism Studies Vol. 3 No. 2 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i2.57

Abstract

This study investigates how ritual practices shape the development and governance of eco-cultural tourism in Tenganan Pegringsingan, an Indigenous Bali Aga village in eastern Bali. Grounded in an interpretivist framework and employing thematic analysis, the research draws on in-depth interviews with ritual elders, local artisans, tourism intermediaries, and community members. The findings reveal that rituals in Tenganan function not only as sacred expressions but also as boundary mechanisms, regulating tourist access and reinforcing collective identity. Tourism is not approached as a commercial imperative but as an opportunity for cultural affirmation, framed within customary law and spiritual ethics. The study identifies four key themes: ritual as a gatekeeping device, tourism as a platform for cultural narration, the moral economy of sacred space, and intergenerational shifts in cultural adaptation. Together, these themes illustrate how cultural sustainability in Tenganan is enacted through ritual logic, ethical hospitality, and controlled visibility. The paper contributes to scholarship on Indigenous tourism by highlighting how community agency, moral frameworks, and ancestral knowledge inform locally governed models of sustainable tourism. It offers theoretical and practical insights for decolonizing tourism narratives and reinforcing the role of intangible heritage in guiding tourism development.