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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Abdi Jurnal Publikasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
M. Mustaqim
Universitas Nahdlatul Ulama Sidoarjo
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH FINANCIAL LITERACY DAN LIFESTYLE TERHADAP PENGELOLAAN KEUANGAN PRIBADI MAHASISWA DI SIDOARJO DENGAN PERILAKU KONSUMTIF SEBAGAI VARIABEL MEDIASI Virginia Eka Putri Kinanti; M. Mustaqim; Wahyu Eko Pujianto; Cynthia Eka Violita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1449

Abstract

This study aims to analyze the impact of financial literacy and lifestyle on personal financial management of Sidoarjo students, considering consumption behavior as a mediating variable. To do this, quantitative methods were used, specifically targeting Sidoarjo university students. Data were collected using questionnaires, using purposive sampling techniques in non-probability sampling. Financial literacy, lifestyle, and consumptive behavior variables directly affect financial management. Financial literacy variables mediated by consumptive behavior also impact financial management. However, lifestyle variables mediated by consumptive behavior do not affect financial management. The mediating effect of financial literacy variables on financial management through consumption behavior is high. On the other hand, lifestyle variables have no impact on consumption behavior and the mediation effect is weak.
PENGARUH LIVE STREAMING, FLASH SALE, DAN DOUBLE DAYS PROMOTION TERHADAP IMPULSIVE BUYING PADA PENGGUNA TIKTOK SHOP Muslikha Irbah Zakiyah; M. Mustaqim; Achmad Zaki; Cynthia Eka Violita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1450

Abstract

Digital technology advancements have significantly changed the e-commerce industry, particularly with the advent of interactive services like live streaming on TikTok. This studys aims to determine whether live streaming, flash sales, and double days promotions have a direct effect on consumer impulse purchases at TikTok Shop. This study employs a quantitative methodology. A total of 180 respondents who are active TikTok Shop users in Sidoarjo have filled out a questionnaire to provide data, which was then analyzed using SPSS. In this study, it was found that Live Streaming variable has no influence on Impulsive Buying. This is because live streaming is not strong enough to drive impulse purchases without attractive promotions. On the other hand, the Double Days Promotion and Flash Sale variables have a positive and significant effect on Impulsive Buying. This proves that flash sales and urgency-based promotional tactics can stimulate impulse purchases. These results provide insight for marketers to optimize promotional strategies on TikTok Shop to increase sales conversions.
Co-Authors Achmad Zaki Andini Nur Madaniah Ayu Lucy Larassaty Cynthia Eka Violita Devika Cherly Putrihadiningrum Edita Rachma Kamila Laily Muzdalifah Muslikha Irbah Zakiyah Nur Fadilah Virginia Eka Putri Kinanti Wahyu Eko Pujianto