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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) GREENOMIKA Abdi Jurnal Publikasi Nomicpedia: Journal of Economics and Business Innovation
Edita Rachma Kamila
Universitas Nahdlatul Ulama Sidoarjo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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BITCOIN SEBAGAI INSTRUMEN INVESTASI YANG MENGUNTUNGKAN Achmad Wicaksono; Cynthia Eka Violita; Edita Rachma Kamila
GREENOMIKA Vol. 4 No. 1 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.1.5

Abstract

This study was conducted to find out: (1) whether bitcoin is a profitable investment instrument; (2) how to make bitcoin a profitable investment instrument. This article was compiled using the “Library Research” approach where the data obtained will be analyzed in depth descriptively. The results of the study show that: (1) Bitcoin is a profitable investment instrument due to the limited supply of Bitcoin, which makes this instrument behave like Gold; (2) In order to become a profitable investment instrument, individuals can carry out mining activities to get Bitcoin prizes from miner applications and individuals can also carry out spot trading activities by taking advantage of the Bitcoin price difference when buying and selling so as to earn a profit.
Pemberdayaan Pelaku UMKM Menuju UMKM Unggul Melalui Penguatan Pajak : Pemberdayaan Pelaku UMKM Menuju UMKM Unggul Melalui Penguatan Pajak Laily Muzdalifah; Ayu Lucy Larassaty; M. Mustaqim; Edita Rachma Kamila
Abdi Jurnal Publikasi Vol. 1 No. 2 (2022): November
Publisher : Abdi Jurnal Publikasi

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Abstract

The purpose of this activity is to empower MSME’s actors in the Sidoarjo PC Fatayat NU Association in socializing and making NPWPs for MSME’s actors. The activities carried out are training in nature. The number of participants who attended the activity was 47 participants. The speakers invited to the event were from DJP East Java 2. The results of this activity were in the form of an understanding of MSME’s actors in the PC Fatayat NU Sidoarjo Association regarding the importance of taxes and NPWP creation for MSME’s actors. The results of the participant satisfaction survey with these activities indicated that the participants were very satisfied with these activities. Satisfaction is measured both in terms of the readiness of the committee, the readiness of resource persons and materials as well as the readiness of the activity location.
Peranan Board Size dalam Pengaruh Kontrol Keluarga terhadap Keputusan Membayar Dividen Nunik Dwi Kusumawati; Edita Rachma Kamila
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 1 (2023): March
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.622 KB)

Abstract

This study aims to determine the effect of family control on the dividend-paying decisions. The sampling method used purposive sampling, and the analytical method used in this study was the logistic regression method. Based on the results of the analysis it can be concluded that family control has a significant negative effect on the decision to pay dividends. This study also looks at the role of board size in moderating the effect of family control on dividend-paying decisions. The board size variable does not moderate the effect of family control on the decision to pay dividends. It only acts as a predictor variable, where board size has a positive effect on the dividend-paying decisions.
Indications of Predatory Pricing on Tiktok Shop and Its Impact on MSME Actors Afifatus Sholikhah; Edita Rachma Kamila; Laily Muzdalifah
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 13 No. 2 (2023)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v13i2.7243

Abstract

There are indications of predatory pricing carried out by tiktok shop as an e-commerce. The action is practiced through flash sales, live streaming and discounts that continue to be carried out at any time. This study aims to analyse the indications of predatory pricing on tiktok shop and its impact on MSME players in Sidoardo Regency. The method used in this research is qualitative by conducting literature studies and interviews. The results showed that tiktok shop had a negative impact on MSMEs in Sidoarjo Regency.
NFTs And Branding: A Marketer's Guide to The Digital Art Craze Shinta Rahmani; Edita Rachma Kamila; Cynthia Eka Violita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10491

Abstract

This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding, highlighting the pivotal role of social media engagement and strategic adoption of NFTs in shaping consumer perception and market understanding. Moreover, the study identifies a significant indirect effect of Social Media Engagement on Market Understanding of NFTs and Branding through Consumer Perception, underscoring the mediating role of consumer perception in driving market understanding. However, the indirect effect of Marketing Strategy Adoption on Market Understanding of NFTs and Branding through Consumer Perception is found to be non-significant, suggesting a nuanced relationship between marketing strategy adoption, consumer perception, and market understanding. These insights provide valuable implications for marketers seeking to leverage NFTs to enhance brand positioning, consumer engagement, and market understanding within the agricultural sector.
The The Influence Of Innovation Capability And Managerial Ability On Industry Performance Mita Umi Maghfiroh; Nafia Ilhama Qurratu’aini; Ayu Lucy Larassaty; Edita Rachma Kamila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7528

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas inovasi dan kemampuan manajerial terhadap kinerja industri tas dan koper di Tanggulangin. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan pendekatan explanatory research. Responden berjumlah enam puluh enam pelaku usaha intako yang diambil secara keseluruhan atau yang biasa disebut dengan sampel jenuh. Variabel diukur dengan skala likert. Analisis data dilakukan dengan mengaplikasikan SmartPLS. Hasil dari penelitian mengungkapkan bahwa: (1) kapabilitas inovasi memiliki pengaruh positif dan signifikan terhadap kinerja industri, (2) kemampuan manajerial memiliki pengaruh positif dan signifikan terhadap kinerja industri. (3) kapabilitas inovasi dan kemampuan manajerial berpengaruh secara simultan dalam meningkatkan kinerja industri.
PENGARUH LIVE STREAMING DAN DISKON MELALUI EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND ERIGO DI TIKTOK SHOP Muhammad Rizky Maulana; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1445

Abstract

This study aims to analyze the effect of live streaming and discounts on consumer purchasing decisions, with positive emotions as a mediating variable, in the context of purchasing Erigo products at TikTok Shop. The research method used is quantitative with a Partial Least Square (PLS) approach. Data were collected through an online questionnaire with a Likert scale and analyzed using a structural model. The results showed that live streaming and discounts had a significant effect on purchasing decisions. In addition, positive emotions are shown to mediate the relationship between the two independent variables and purchasing decisions, which means that a positive experience when watching live streaming or getting a discount increases the likelihood of consumers making a purchase. These findings provide insights for businesses in designing more effective digital marketing strategies.
Co-Authors Achmad Wicaksono Afifatus Sholikhah Ayu Lucy Larassaty Cynthia Eka Violita Laily Muzdalifah M. Mustaqim Mita Umi Maghfiroh Muhafidhah Novie Muhammad Rizky Maulana Nafia Ilhama Qurratu’aini Nunik Dwi Kusumawati Shinta Rahmani