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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen IIJSE International Journal Business, Management and Innovation Review
Irna Ardilla
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences

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Dampak Orientasi Pasar dan Inovasi terhadap Kinerja Pemasaran UMKM MMTC Kuliner Kota Medan Aida Malan Sari; Irna Ardilla; Sri Putri Wahyundari; Zainarti Zainarti
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study analyzes the effect of market orientation and innovation on the marketing performance of culinary MMTC UMKM in Medan City. The problem formulation is to identify the effect of each independent variable on the dependent variable. The population used for this study were culinary MSMEs in the MMTC of Medan City. The data collection method uses interviews with several MMTC MSME actors in Medan City. The results of this study indicate that (1) market orientation has a significant influence on the marketing performance of culinary SMEs. (2) Innovation has a significant effect on marketing performance in culinary SMEs. This research has limitations in the number of variables, it is hoped that future research can pay attention to other factors so that it can increase the accuracy of research results in the context of improving marketing performance. The researcher suggests that MSME actors pay attention to other factors that can affect marketing performance.
Analysis of Underwriter Performance in Determining Prospective Participants in Motorkoe Insurance Products Irna Ardilla; Yusrizal Yusrizal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3827

Abstract

The insurance industry is a form of a business entity engaged in services that has a social role as well as an economic role. In order to realize maximum results, every insurance industry certainly requires superior human resources to develop and market its processes. This also cannot be separated from the role and performance of the Underwriter, who plays an important role in evaluating whether prospective insurance members are acceptable or not in order to meet the goals of the insurance industry. According to research findings, the underwriter’s performance plays an important role in determining prospective members of the Motorkoe insurance process, namely: collecting customer information, carrying out data verification, carrying out appraisals, and submitting company decisions. This paper aims to find out how the underwriter performs in determining potential participants in Motorkoe insurance products and the factors that influence underwriter performance in Motorkoe insurance products. This research was conducted at PT. Bumida 1967 Medan branch. This type of research uses a qualitative approach and a descriptive method. While the data collection techniques used by researchers are interviews, observation as well as documentation. The results of this study describe that performance in determining potential participants in Motorkoe insurance products has been running as efficiently as possible. Judging from the underwriting surplus, it can be used as a reserve, thereby increasing public interest in general insurance. The surplus results obtained by Bumida Medan Branch in the Motorkoe process in 2022 amounted to 37,080,000, 00 with 181 processes in the Motorkoe process worth 51,080,000.00 with 1 claim member of 14,000,000.00 and with a Motorkoe total loss ratio which embodies the figure of -27%. The factors that influence the underwriter’s performance are: 1) Age, 2) Work motivation, 3) Health, 4) Targets set by the company, and 5) Understanding of the activities carried out.
Peningkatan Efesiensi Dan Kualitas Asuransi Umum Syariah Pada Sun Life Insurance di PT. Sun Life Syariah Cabang Medan Irna Ardilla; Seri Handayani; Nurjannah Nurjannah; Rahmi Syahriza
International Journal Business, Management and Innovation Review Vol. 1 No. 3 (2024): August : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i3.17

Abstract

In igeneral, iinsurance iis ihanding iover irisk iprotection ito ithe iinsurer, inamely ithe iinsurance icompany iand ithe iagreement iagreed iupon iwithin ia icertain iperiod. iPT. iSun ilife isharia iMedan ibranch iis ia igeneral isharia iinsurance icompany ilocated ion iJl. iCaptain iJumhana ino. i127, iSukaramai iII, ikec. iMedan iarea, iMedan icity, iNorth iSumatra. iThe iaim iof ithe iresearch iis ito ifind iout ihow ito iimprove ithe iefficiency iand iquality iof isuperior iproducts iof isharia igeneral iinsurance iat iPT. iSun ilife isharia ifield ibranch. iThe iresearch imethod iuses iqualitative imethods. iThe iresults iof ithe istudy, ithe ilevel iof iefficiency iof ia icompany iis inot idetermined iby ithe iamount iof itotal iincome, itotal iexpenses, ior itotal icapital iowned iby ithe icompany, iaccording ito iresearch ifindings iby. iHowever, ithe iability iof ia ibusiness ito imaximize iprofits ithrough ithe ieffective iuse iof iits iown iresources idetermines ithe ilevel iof iefficiency. iFor ithis ireason, iit ican ibe iconcluded ithat ithe iMedan iBranch iof iSun iLife iFinancial iSyariah ihas ibetter imanagement iskills ithan itraditional iinsurance icompanies iin idesigning iproducts ioptimally iand iminimizing ithe icosts irequired
Co-Authors Aida Malan Sari Nurjannah Nurjannah Rahmi Syahriza Seri Handayani Sri Putri Wahyundari Yusrizal Yusrizal zainarti zainarti