Rangga Wisanggara
Universitas Islam Negeri Imam Bonjol Padang

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Identifikasi Prilaku Konsumen dalam Pengambilan Keputusan Penggunaan Jasa Pengiriman Barang Afrizal; Rangga Wisanggara; Alfi Syukri Rama; Riandy Mardhika Adif
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.174

Abstract

The package delivery service business experiences intense competition between transportation companies. This form of competition is marked by the proliferation of shipping service companies in Indonesia. Many of these companies are managed by the private sector and only one is managed by the state, namely PT. Pos Indonesia (Persero). PT. Pos Indonesia (Persero) has one package delivery service company, namely PT. Indonesian Postal Delivery Services (Persero). This company is a state company that provides public services, but competes strictly with private companies. Currently, many people do not use the services provided by PT. Pos Indonesia (Persero), so that it is forgotten by the public. Factors that greatly influence are the many delivery service industries that offer added value. The most widely offered offer is speed and accuracy to the destination, wider coverage and low cost. This study aims to identify the factors that influence the satisfaction of consumers who are loyal to using the services of PT. Indonesian Postal Delivery Services (Persero). The method used is descriptive quantitative research on consumer decision factors at the Air Bangis post office in West Pasaman, West Sumatra. The results obtained are that customer trust has no positive and insignificant effect on consumer decisions with a significant level of 0.451. Brand Recall has a positive and significant effect on Consumer Decisions with a significance level of 0.001. Word of Mouth has a positive and significant effect on consumer decisions with a significance level of 0.000. So that this research can be used as a recommendation by package service providers in identifying factors in retaining customers.
ANALISIS LOYALITAS KONSUMEN PERBANKAN SYARIAH DI SUMATERA BARAT Roni Andespa; Rangga Wisanggara; Faznil Husna S. Rasyad
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 2 (2019): Juli - Desember 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i2.523

Abstract

This study aims to analyze the loyalty of Islamic bank customers in West Sumatra. The object of research is all Islamic banks operating in West Sumatra. The population of this study is all Islamic banking customers in the province of West Sumatra. The research sample is 200 Islamic bank customers. The technique used in sampling is a non probability sampling method using Convenience sampling. The level of customer loyalty can be seen from the level of brand loyalty. In general, customer loyalty to Islamic banks in West Sumatra is very good or loyal. This can be seen from the value of the possibility of brand transfer (ProT) of Islamic banks in West Sumatra is (25.5%) and the Atrition Rate is (3%), these results indicate the percentage of a customer moving to another company, which is obtained from the reduction in the value of ProT with a percentage of non-loyal values.
PENGARUH PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH RONI ANDESPA; RANGGA WISANGGARA; FAZNIL HUSNA S. RASYAD; RIANDY MARDHIKA ADIF
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 1 (2019): Januari - Juni 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i1.489

Abstract

The research theme is "Islamic Bank Management". The research objective was to see the effect of people, process, and physical evidence on the customer's decision to save in Islamic banks. The object of research is Islamic banks in West Sumatra. The study sample was 250 customers. Research is causality. The research method is quantitative. The results of the study are: 1) People significantly influence saving decisions, 2) Process significantly influences saving decisions, 3) Physical evidence significantly influences saving decisions.
PENGARUH INFLASI DAN TINGKAT SUKU BUNGA TERHADAP HARGA SAHAM PERUSAHAAN PADA MASA PANDEMI COVID-19 FAZNIL HUSNA S. RASYAD; AGHSILNI AGHSILNI; RANGGA WISANGGARA
Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Vol 6, No 2 (2021): Juli - Desember 2021
Publisher : Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/al-masraf.v6i2.475

Abstract

ANALISIS PENGEMBANGAN HALAL LOGISTIK DENGAN PENDEKATAN FISHBONE OKTORA ANDIKA; RANGGA WISANGGARA; IKA YOGA
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 1 (2023): Januari - Juni 2023
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jebi.v8i1.775

Abstract

The Influence of Entrepreneurial Orientation and Market Orientation on the Performance of SMEs in West Sumatra with Social Media Moderation Sri Ramadhan; Rangga Wisanggara; Alfi Syukri Rama; Rama Wahyudin; Atifah Asha Kamila
Jurnal Ecogen Vol. 9 No. 1 (2026): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v9.i1.57

Abstract

This study aims to examine the influence of entrepreneurial orientation and market orientation on the performance of Small and Medium Enterprises (SMEs) in West Sumatra during the transition period of the Covid-19 pandemic, as well as to analyze the moderating role of social media usage. This research employs a quantitative approach using survey data collected from 115 SME owners across four cities in West Sumatra. The data were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results indicate that entrepreneurial orientation has a positive and significant effect on SME performance, suggesting that innovativeness, proactiveness, and risk-taking behavior play a crucial role in improving business outcomes. Market orientation also shows a positive and significant influence on SME performance, highlighting the importance of customer focus, competitor awareness, and market intelligence in enhancing business performance. Furthermore, social media usage has a direct positive effect on SME performance; however, it does not significantly moderate the relationship between entrepreneurial orientation and SME performance, nor between market orientation and SME performance. These findings imply that although social media has the potential to support business activities, its utilization by SMEs in West Sumatra has not been strategically optimized to strengthen entrepreneurial and market orientations. Overall, SME performance during the post-pandemic transition period is predominantly driven by internal strategic orientations rather than the moderating role of social media.