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All Journal As-Salam: Jurnal Studi Hukum Islam & Pendidikan Edukasia: Jurnal Pendidikan dan Pembelajaran
Sugiyo
UNU Surakarta
Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PRIVATE SCHOOL DIGITAL MARKETING DEVELOPMENT STRATEGY IN THE GLOBAL ERA (HIGH SCHOOL TAKHASSUS STUDY AL-QUR'AN BONANG DEMAK, ROUDHOTUT THOLIBIN HIGH SCHOOL WEDUNG DEMAK) ACADEMIC YEAR 2021/2022 Zuhri; Sugiyo; A. Dardiri Hasyim
AS-SALAM Vol 11 No 2 (2022): PELUANG DAN TANTANGAN DALAM PENDIDIKAN DI ERA-MODERN
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/assalam.v11i2.447

Abstract

The formulation of the problem from the research, how is the marketing strategy in private schools, and how private schools face global competition. The purpose of this study is to analyze the marketing strategy of private schools, and to analyze private schools in the face of global competition. This research is a qualitative research, namely by photographing the condition of the school as it is, expressed in sentences, carried out in the field, to obtain materials and data by conducting interviews, observations, surveys, and documenting from principals, teachers, students, and parents. The results of this study prove, Takhassus al-Qur,an High School uses a digital marketing strategy, has increased students (in 2020/2021 received 130 and in 2021/2022 as many as 176 students), Roudhotut Tholibin High School, using conventional marketing strategies the number of students decreased, (year 2020/2021 got 26 students and in 2021/2022 as many as 24 students). This research is a reference for other private schools, digital marketing strategies have a positive impact on increasing the number of students in private schools, in the face of global competition.
Islamic Educational Management: Case Study on Mahad Aly Baitul Qur’an, Wonogiri, Indonesia Sunar; Sugiyo; Mufrod Teguh Mulyo; Dardiri Hasyim
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 3 No. 3 (2022): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v3i3.166

Abstract

This article aims to observe Mahad Aly Pesantren Baitul Qur'an, Wonogiri, Indonesia, in educating students to memorize the Qur'an. We investigate Baitul Qur'an Wonogiri using educational management approach and qualitative methods to describe research findings. We lived with informants and interviewed several students, teachers, and pesantren administrators. This article argues that the management of Pesantren Baitul Quran Wonogiri has unique characteristics based on the Islamic spirit. Respect from students to teachers is the key to memorising the Qur'an quickly. In addition, the Pesantren Baitul Qur'an Wonogiri uses SWOT analysis (strength, weakness, opportunity, and threat) as a strategy to realize the vision and mission. This step is able to turn weakness dan threat into an opportunity. In articulating it, the manager includes all elements of the pesantren to get the best solution. Thus, the leadership model of pesantren has shifted from the individual to the collective. This finding is new in the study of pesantren and the management of Islamic education.
Co-Authors A. Dardiri Hasyim Dardiri Hasyim Mufrod Teguh Mulyo Sunar Zuhri