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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Bagus Nuari Harmawan
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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SOSIALISASI APLIKASI E-PEKEN SEBAGAI SARANA PENJUALAN ONLINE UMKM KELURAHAN SEMOLOWARU KOTA SURABAYA Oktavia Brianita; Zalwa Navy Dindaputri; Bagus Nuari Harmawan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.16334

Abstract

ABSTRAKKelurahan Semolowaru merupakan salah satu kelurahan yang berada di Kecamatan Sukolilo, Kota Surabaya. Kelurahan Semolowaru merupakan salah satu kelurahan yang memiliki jumlah Usaha Mikro Kecil dan Menengah (UMKM) yang cukup banyak, seperti fashion, makanan dan minuman, craft, dan agribisnis. Namun, banyak dari UMKM yang berada di Kelurahan Semolowaru masih belum menerapkan digital marketing, sehingga potensi yang dimiliki UMKM masih belum menjangkau masyarakat luas. Seiring berkembangnya teknologi dan informasi banyak sekali bermunculan aplikasi untuk mempermudah dalam memasarkan produk. Adanya inovasi aplikasi berupa platform belanja secara online (e-commerce) bernama Pemberdayaan dan Ketahanan Ekonomi Nang Suroboyo atau biasa dikenal dengan E-Peken, aplikasi yang dibuat oleh pemerintah Kota Surabaya dirasa menjadi jalan keluar untuk permasalahan pelaku UMKM yang ada. Namun adanya inovasi ini perlu dilakukan sosialisasi agar UMKM mengetahui secara mendalam mengenai E-Peken dan menjadi langkah awal bagi UMKM untuk menuju penjualan berbasis digital sehingga memperluas jangkauan pasar untuk mendapatkan penghasilan yang mampu meningkatkan taraf hidup. Kata kunci: sosialisasi; e-peken; UMKM. ABSTRACTSemolowaru Village is one of the villages in Sukolilo District, Surabaya City. Semolowaru Village is one of the villages that has a large number of Micro, Small and Medium Enterprises (MSMEs), such as fashion, food and beverage, craft, and agribusiness. However, many MSMEs in Semolowaru Village have not implemented digital marketing so that the potential of MSMEs has not reached the wider community. Along with the development of technology and information, many applications have sprung up to make it easier to market products. There is an application innovation in the form of an online shopping platform (e-commerce) called Empowerment and Economic Resilience Nang Suroboyo or commonly known as E-Peken, an application made by the Surabaya City government is felt to be a way out for the problems of existing MSMEs. However, this innovation needs to be socialized so that MSMEs know in depth about E-Peken and become the first step for MSMEs towards digital-based sales so as to expand market reach to earn income that can improve their standard of living. Keywords: socialization; e-peken; MSMEs.
ANALYSIS OF THE CO-MANAGING PROCESS IN THE MANAGEMENT OF THE MANGROVE BOTANICAL GARDENS CONSERVATION AREA IN SURABAYA CITY Naba Arum Kinasih; Bagus Nuari Harmawan
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6619

Abstract

Global environmental issues are inseparable from mangrove deforestation. Mangrove areas continue to decline every year, while mangrove ecosystems are the most efficient carbon capture and storage systems in the world, currently storing carbon equivalent to more than 21 billion tons of CO2. Mangroves protect communities from the impacts of climate change and generate income through ecotourism and their products. Therefore, their preservation needs to be a focus of the government and the entire community, and efforts must be made to conserve these areas. Kebun Raya Mangrove (KRM) is a mangrove conservation area in the center of Surabaya. This study uses a descriptive qualitative approach. This study aims to identify, analyze, and describe the management of the Kebun Raya Mangrove Kota Surabaya so that it can be used as updated information and enrich studies related to the importance of conservation areas. The results of the study show the roles of several actors, including the Dinas Ketahanan Pangan dan Pertanian Kota Surabaya, NGOs, and the community.
Co-Authors Anggie Parawitha Lucca Diah Putri Hasana Indira Arundinasari Naba Arum Kinasih Oktavia Brianita Wisnu Setiadarma Abdullah Zalwa Navy Dindaputri