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All Journal Journal Of Business, Finance, and Economics (JBFE) Jurnal Manajemen Informatika dan Bisnis Digital
Vidya Selasdini
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Computer Science & IT Economics, Econometrics & Finance

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Digital Business Model Innovation for Sustainable Maritime Training Enterprises Vidya Selasdini; Hutagaol, Meilinasari Nurhasanah; Rinaldi, Aditya; Siska Yoniesa; A. Nurfajri Irawan
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 1 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i1.6175

Abstract

This study investigates digital business model innovation within sustainable maritime training enterprises, focusing on the transformative potential of platform economics to address critical skills gaps in green shipping education. As the maritime industry faces unprecedented pressure to decarbonize and comply with evolving International Maritime Organization (IMO) regulations, training organizations require innovative, scalable approaches to deliver specialized environmental competencies. Through qualitative thematic analysis of perspectives from five maritime education professionals specializing in decarbonization, greenhouse gas reduction, and IMO-compliant sustainability training, this research examines how platform-based business models can revolutionize maritime education delivery. The study reveals three pivotal findings: platform economics applications demonstrate exceptional effectiveness across network coordination and stakeholder engagement, achieving high performance scores (4.2-4.8/5.0); digital business model innovation yields substantial operational improvements, with scalability increasing 100% and cost-effectiveness improving 65.4%; and multi-sided platform architectures generate significant value propositions for diverse stakeholder groups, particularly seafarers who demonstrate highest engagement levels (4.7/5.0) and adoption propensity. transformation toward sustainable shipping practices.
Influence of Promotion and Brand Image on Maritime Education at STIP Jakarta Wardoyo Dwi Kurniawan; April Gunawan Malau; Vidya Selasdini
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5697

Abstract

This research investigates the influence of promotional strategies and brand image on the quality of graduates and student applicant interest at the Maritime Institute of Jakarta (STIP). Utilising qualitative methods, the study examines perceptions from maritime professionals, lecturers, and senior cadets who participated in extensive internships. Key findings highlight the effectiveness of digital marketing campaigns, industry collaborations, and alumni engagement in enhancing STIP's visibility and reputation. Stakeholders perceive STIP positively for its practical training and industry-aligned curriculum, contributing to its strong brand image in maritime education. Employers value graduates' technical proficiency, communication skills, and adaptability, underscoring the institute's role in producing competent professionals for the maritime industry. Trends in student applicant interest reveal growing recognition of STIP Jakarta's academic excellence and career opportunities in the maritime sector. Recommendations include sustaining promotional efforts, strengthening brand identity, and adapting curriculum to meet evolving industry needs. This research contributes to understanding the strategic importance of promotion and brand management in vocational education, particularly within maritime institutions.
Co-Authors A. Nurfajri Irawan Aditya Rinaldi April Gunawan Malau H. M. Sibarani, Mauritz Hutagaol, Meilinasari Nurhasanah Siska Yoniesa Wardoyo Dwi Kurniawan Yosafat Anggiat Siregar