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All Journal Jurnal Ekonomi Jariyah : Jurnal Ilmu Akuntansi dan Keuangan Syariah
Irham Pakawaru
UIN Datokarama Palu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA Pandu Adi Cakranegara; La Ode Marihi; Dicky Jhon Anderson Butarbutar; Poetri AL-Viany Maqfirah; Irham Pakawaru
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Business competition in the digital era is one of the references for MSMEs to modify their sales strategies. Since technology applications, particularly in the field of transactions, have become an integral part of the ease of the transaction process, MSMEs cannot compete in terms of sales if their sales strategies do not keep up with digital era developments. In actuality, there are still several challenges for MSMEs, including inadequate capital, continued reliance on direct transactions, and an inability to use technology and the internet for optimizing market segmentation and growing new customers. This is also attributable to the varying e-commerce application skills of human resources. To address the challenges faced by MSMEs, the objective of this research is to provide alternative strategic recommendations for supporting sales success, such as optimizing the internet as a promotional medium and also optimizing the use of e-commerce for sales and transaction processes, implementing digital marketing to reach target markets, transformation mechanisms for online payments, enhancing product and service quality, and boosting customer loyalty through the use of loyalty programs.
PENGETAHUAN DAN LITERASI DIGITAL TERHADAP MINAT MENGGUNAKAN MOBILE BANKING SYARIAH Aurenza Nurul Fitrah; Irham Pakawaru; Nurasia Munir
Jariyah: Jurnal Ilmu Akuntansi dan Keuangan Syariah Vol. 2 No. 2 (2025): JARIYAH : Jurnal Ilmu Akuntansi dan Keuangan Syariah
Publisher : Program Studi Akuntansi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jariyah.v2i2.4066.352 - 371

Abstract

Tujuan penelitian ini untuk menguji pengaruh pengetahun dan literasi digital terhadap minat menggunakan mobile banking syariah. Sampel penelitian ini mahasiwa UIN Datokarama Palu angkatan 2022 yang ditentukan secara purposive. Tehnik analisis yaitu analisis regresi linier berganda. Hasil pengujian pernyataan kuisioner menunjukkan bahwa validitas, realibilitas dan asumsi klasik memenuhi ketentuan standar nilai. Hasil uji regresi menunjukkan bahwa pengetahun dan literasi berpengaruh positif signifikan terhadap minta menggunakan mobile banking syariah.
Co-Authors Aurenza Nurul Fitrah Cakranegara, Pandu Adi Dicky Jhon Anderson Butarbutar La Ode Marihi Nurasia Munir Poetri AL-Viany Maqfirah