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All Journal Jurnal Ekonomi Jurnal Psikologi dan Konseling West Science Jurnal Bisnis dan Manajemen West Science The Eastasouth Journal of Learning and Educations West Science Social and Humanities Studies The Eastasouth Journal of Social Science and Humanities
Poetri AL-Viany Maqfirah
UIN Syarif Hidayatullah Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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ANALYSIS OF MSME SALES STRATEGY IN THE DIGITAL ERA Pandu Adi Cakranegara; La Ode Marihi; Dicky Jhon Anderson Butarbutar; Poetri AL-Viany Maqfirah; Irham Pakawaru
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business competition in the digital era is one of the references for MSMEs to modify their sales strategies. Since technology applications, particularly in the field of transactions, have become an integral part of the ease of the transaction process, MSMEs cannot compete in terms of sales if their sales strategies do not keep up with digital era developments. In actuality, there are still several challenges for MSMEs, including inadequate capital, continued reliance on direct transactions, and an inability to use technology and the internet for optimizing market segmentation and growing new customers. This is also attributable to the varying e-commerce application skills of human resources. To address the challenges faced by MSMEs, the objective of this research is to provide alternative strategic recommendations for supporting sales success, such as optimizing the internet as a promotional medium and also optimizing the use of e-commerce for sales and transaction processes, implementing digital marketing to reach target markets, transformation mechanisms for online payments, enhancing product and service quality, and boosting customer loyalty through the use of loyalty programs.
Bibliometric Study on the Influence of Digital Technology in the Field of Arts and Culture Eri Mardiani; Arief Yanto Rukmana; Poetri AL-Viany Maqfirah; Patriandi Nuswantoro; Sabalius Uhai
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 02 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i02.212

Abstract

This bibliometric study delves into the impact of digital technology on the field of arts and culture through a systematic examination of scholarly literature. By employing bibliometric methodologies, the research identifies key themes, trends, and gaps in existing research, shedding light on the multifaceted influence of digital innovation in artistic creation, distribution, preservation, education, and industry dynamics. Through data collection, extraction, and analysis, the study reveals evolving research patterns over time and offers insights into potential avenues for future inquiry. The findings contribute to a deeper understanding of the dynamic relationship between technology and cultural expression, informing decision-making and inspiring innovative practices in the digital age.
The Role of Social Entrepreneurs in Fostering Creative Economy: A Comprehensive Bibliometric Analysis Nanny Mayasari; Ade Suhara; Edy Santoso; Poetri AL-Viany Maqfirah; Hilda Yuliastuti
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1134

Abstract

This study provides a comprehensive bibliometric and co-authorship analysis of the field of social entrepreneurship and the creative economy. By examining thematic clusters, research trends, emerging opportunities, and author collaborations, the analysis reveals key insights into the evolution and current state of this interdisciplinary domain. Thematic clusters highlight the integration of social entrepreneurship, social innovation, and creative industries, emphasizing their interconnectedness. Research trends indicate a shift from foundational concepts to the inclusion of entrepreneurial ecosystems, sustainability, and the impact of technology and support structures. Identified research opportunities suggest further exploration of synergies between social and creative entrepreneurship, enhancement of support systems, and assessment of long-term impacts. Co-authorship analysis underscores the collaborative nature of this field, while also identifying areas for increased interdisciplinary integration. These findings offer valuable guidance for researchers, educators, policymakers, and practitioners aiming to advance knowledge and practice in social entrepreneurship and the creative economy.
Effectiveness of Using Artificial Intelligence Learning Tools and Customized Curriculum on Improving Students' Critical Thinking Skills in Indonesia Nanny Mayasari; Achmad Harristhana Mauldfi Sastraatmadja; Tarpan Suparman; Imas Indah Mutiara; Poetri AL-Viany Maqfirah
The Eastasouth Journal of Learning and Educations Vol. 2 No. 02 (2024): The Eastasouth Journal of Learning and Educations (ESLE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esle.v2i02.302

Abstract

This study investigates the effectiveness of using artificial intelligence (AI) learning tools and customized curricula in enhancing the critical thinking skills of students in Indonesia. A quantitative research design was employed, involving a sample of 250 students. Data were collected using a Likert scale ranging from 1 to 5 and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The findings indicate that all relationships between AI learning tools, customized curricula, and critical thinking skills are positive and significant. The results suggest that the integration of AI in education, combined with tailored educational content, significantly improves students' critical thinking abilities. These insights provide valuable guidance for educators and policymakers aiming to foster higher-order thinking skills in the educational system.d distance learning, guiding future studies and practical applications.n.
Tinjauan Literatur mengenai Strategi Inovasi dalam Meningkatkan Keunggulan Kompetitif Loso Judijanto; Poetri AL-Viany Maqfirah; Fransiska Natalia Ralahallo
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1730

Abstract

Strategi inovasi merupakan salah satu elemen penting dalam menciptakan keunggulan kompetitif yang berkelanjutan di era persaingan global yang dinamis. Penelitian ini bertujuan untuk mengidentifikasi tema-tema utama dalam literatur strategi inovasi melalui analisis bibliometrik, dengan fokus pada hubungan antar konsep, tren penelitian, dan kolaborasi internasional. Hasil analisis menunjukkan bahwa "innovation strategy" merupakan tema sentral yang terkait erat dengan teknologi, inovasi terbuka, dan strategi bisnis. Teknologi seperti kecerdasan buatan dan Internet of Things (IoT) berperan sebagai enabler utama dalam mendukung inovasi produk dan model bisnis. Selain itu, kolaborasi lintas negara, khususnya antara negara-negara seperti China, United States, dan United Kingdom, terbukti memainkan peran signifikan dalam mendorong penelitian dan pengembangan inovasi. Meskipun demikian, tantangan seperti resistensi terhadap perubahan dan ketidakpastian pasar masih menjadi hambatan dalam implementasi strategi inovasi. Penelitian ini menekankan pentingnya kapabilitas organisasi, budaya inovasi, dan kolaborasi yang efektif untuk mencapai keberhasilan. Penelitian masa depan disarankan untuk mengeksplorasi hubungan antara strategi inovasi dan keberlanjutan guna menghadapi tantangan global yang semakin kompleks.
Hubungan Antara Media Sosial dan Perilaku Altruistik pada Generasi Z Loso Judijanto; Indra Tjahyafi; Achmad Harristhana Mauldfi Sastraatmadja; Poetri AL-Viany Maqfirah; Riki Astafi
Jurnal Psikologi dan Konseling West Science Vol 2 No 04 (2024): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpkws.v2i04.1817

Abstract

This study examines the relationship between social media and altruistic behavior among Generation Z through a systematic literature review of 25 Scopus-indexed articles. Social media platforms have emerged as significant tools for fostering prosocial behavior, providing avenues for awareness, engagement, and collective action. Findings indicate that social media plays a dual role in shaping altruism by enabling actions such as fundraising and volunteering while also posing challenges like slacktivism and compassion fatigue. Generation Z's digital fluency and emphasis on authenticity shape their approach to altruistic behavior, with preferences for digital activism and campaigns aligned with their values. This study highlights the need for designing authentic, transparent, and impactful digital campaigns to promote sustained altruism and calls for further exploration of the long-term effects of social media-driven altruism.
Co-Authors Achmad Harristhana Mauldfi Sastraatmadja Ade Suhara Arief Yanto Rukmana Cakranegara, Pandu Adi Dicky Jhon Anderson Butarbutar Edy Santoso Eri Mardiani Hilda Yuliastuti Imas Indah Mutiara Indra Tjahyafi Irham Pakawaru La Ode Marihi Loso Judijanto Nanny Mayasari Ralahallo, Fransiska Natalia Riki Astafi Sabalius Uhai Tarpan Suparman