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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business Economics and Digital Business Review Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Klabat Journal of Management JER
Lilly Linne A. Kainde
Universitas Klabat
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Efektivitas Sosial Media Marketing Dalam Membangun Brand Institusi Pendidikan: Perspektif Generasi Z Manggopa, Stefani; Sumenda, Carolina; Kainde Anita, Lilly Linne; Mandagi, Deske
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.621

Abstract

This study aims to analyze generation Z's perception of the effectiveness of SMM in building brands in educational institutions, especially universities. Specifically, this study investigates the influence of SMM on four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The design of this study is descriptive causal, with primary data collection through a survey of 225 samples of active students of Klabat University. Data analysis was carried out using Structural Equation Modeling (SEM) with the support of SmartPLS statistical program. The results of the analysis show that SMM has a positive and significant influence on brand trust. Furthermore, brand trust has a positive and significant influence on the four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The findings provide information about the important role social media plays in building strong brand perceptions.
Dampak Keberagaman Etnis terhadap Toleransi Mahasiswa dalam Konteks Pendidikan Kainde, Lilly Linne Anita; Langitan, Jentelino Silvester; Matindas, Glendy David; Mapasa, Gabriella Weena Putri; Lumawir, Feebe Lineke
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2024): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v5i1.1000

Abstract

This study investigates the impact of ethnic diversity on the level of student tolerance in the context of education. Involving students with diverse ethnic backgrounds, a statistical analysis approach was used to evaluate the relationship between ethnic diversity and the level of tolerance in the university environment. The data obtained was then processed using the Structural Equation Modeling (SEM) approach using SmartPLS statistical software. The hypothesis in this study examines the impact of ethnic diversity on student tolerance. The results of the analysis stated that there was a significant impact and had a positive influence of ethnic diversity on the level of tolerance. The results of the research may provide important insights for the next research that will explore and deepen the variables of ethnic diversity.
Pengaruh Worklife Balance Terhadap Kepuasan Kerja Wanita: Studi Kasus Di Sulawesi Utara Kainde, Lilly Linne; Maramis, Excelsis Harley Nathanael; Supatman, Ernando
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap kepuasan kerja para pekerja wanita. Latar belakang penelitian ini melihat peran ganda yang dilakukan oleh pekerja wanita antara kehidupan pribadi, keluarga dan pekerjaan yang sering konflik dan membutuhkan keseimbangan., namun masih kurang penelitian yang respondennya pekerja wanita dari swasta dan pemerintahan di Sulawesi Utara. Metode penelitian yang digunakan adalah metode kuantitatif dikumpulkan melalui survey online terhadap 110 pekerja wanita swasta maupun pemerintah. Data kemudian dianalisa menggunakan Structual Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Hasil analisa data menunjukkan Work-life Balance memberikan pengaruh yang signifikan dan positif terhadap kepuasan pekerja wanita, dimana semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi, maka semakin tinggi kepuasan kerja yang dirasakan. Involment balance dan Satisfaction balance menjadi 2 faktor yang mempengaruhi kepuasan pekerja wanita. Hasil penelitian ini bermanfaat terhadap para perusahaan dan instansi pemerintahan sebagai acuan dalam menerapkan konsep work life balance untuk meningkatkan kepuasan kerja.
Sustainable Digital Marketing and Service Quality as Drivers of Customer Loyalty: : The Mediating Role of Trust in MSMEs Pangkey, Flowry Charles; Kainde, Lilly Linne
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3638

Abstract

This study examines the influence of Sustainable Digital Marketing (SDM) and Service Quality on customer trust and loyalty in Micro, Small, and Medium Enterprises (MSMEs), with a focus on youth-based community markets in North Sulawesi. Using a descriptive correlational design and data collected from 325 respondents, the analysis was conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships. The results show that SDM has a significant direct effect on customer loyalty but does not influence trust, suggesting that sustainability-oriented digital communication strengthens loyalty through value alignment rather than relational confidence. Service Quality is found to strongly enhance trust but does not directly affect loyalty, indicating that trust functions as a key psychological bridge in forming long-term customer commitment. Mediation analysis confirms that trust significantly mediates the relationship between Service Quality and Customer Loyalty, while the relationship between SDM and loyalty is not mediated by trust. Summary of results the study extends the Commitment on Trust Theory within the MSME context and highlights that customer loyalty can emerge through two routes: directly through sustainable digital practices and indirectly through trust formed by consistent service delivery. These findings emphasize the importance of integrating ethical digital communication with reliable and empathetic service performance to strengthen long-term loyalty among young consumers.
Co-Authors Brenda Hutri Gerungan Carolina Sumenda Cicilia Veronica Sigar Deske W. Mandagi Febe Yohana Wangke Gracellah Sheryl Karnoto Harianto, Saptriana Lidia Jinny Maria Yasabeo Langitan, Jentelino Silvester Lumawir, Feebe Lineke Manggopa, Stefani Mapasa, Gabriella Weena Putri Maramis, Excelsis Harley Nathanael Matindas, Glendy David Muhammad Amrullah Pagala Novie P. Sibilang Pangkey, Flowry Charles Stefani Manggopa Sumenda, Carolina Supatman, Ernando Syamsia, Jeane Cicilia Tesalonika Mayawi Rau Vedelia Ledi Sambara