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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business Economics and Digital Business Review Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Klabat Journal of Management JER
Lilly Linne A. Kainde
Pascasarjana, Fakultas Ekonomi Dan Bisnis Universitas Klabat, Manado, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Dampak Keberagaman Etnis terhadap Toleransi Mahasiswa dalam Konteks Pendidikan Lilly Linne Anita Kainde; Jentelino Silvester Langitan; Glendy David Matindas; Gabriella Weena Putri Mapasa; Feebe Lineke Lumawir
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2024): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v5i1.1000

Abstract

This study investigates the impact of ethnic diversity on the level of student tolerance in the context of education. Involving students with diverse ethnic backgrounds, a statistical analysis approach was used to evaluate the relationship between ethnic diversity and the level of tolerance in the university environment. The data obtained was then processed using the Structural Equation Modeling (SEM) approach using SmartPLS statistical software. The hypothesis in this study examines the impact of ethnic diversity on student tolerance. The results of the analysis stated that there was a significant impact and had a positive influence of ethnic diversity on the level of tolerance. The results of the research may provide important insights for the next research that will explore and deepen the variables of ethnic diversity.
Efektivitas Sosial Media Marketing Dalam Membangun Brand Institusi Pendidikan: Perspektif Generasi Z Manggopa, Stefani; Sumenda, Carolina; Kainde Anita, Lilly Linne; Mandagi, Deske
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.621

Abstract

This study aims to analyze generation Z's perception of the effectiveness of SMM in building brands in educational institutions, especially universities. Specifically, this study investigates the influence of SMM on four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The design of this study is descriptive causal, with primary data collection through a survey of 225 samples of active students of Klabat University. Data analysis was carried out using Structural Equation Modeling (SEM) with the support of SmartPLS statistical program. The results of the analysis show that SMM has a positive and significant influence on brand trust. Furthermore, brand trust has a positive and significant influence on the four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The findings provide information about the important role social media plays in building strong brand perceptions.
Dampak Keberagaman Etnis terhadap Toleransi Mahasiswa dalam Konteks Pendidikan Kainde, Lilly Linne Anita; Langitan, Jentelino Silvester; Matindas, Glendy David; Mapasa, Gabriella Weena Putri; Lumawir, Feebe Lineke
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2024): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v5i1.1000

Abstract

This study investigates the impact of ethnic diversity on the level of student tolerance in the context of education. Involving students with diverse ethnic backgrounds, a statistical analysis approach was used to evaluate the relationship between ethnic diversity and the level of tolerance in the university environment. The data obtained was then processed using the Structural Equation Modeling (SEM) approach using SmartPLS statistical software. The hypothesis in this study examines the impact of ethnic diversity on student tolerance. The results of the analysis stated that there was a significant impact and had a positive influence of ethnic diversity on the level of tolerance. The results of the research may provide important insights for the next research that will explore and deepen the variables of ethnic diversity.
Sustainable Digital Marketing and Service Quality as Drivers of Customer Loyalty: : The Mediating Role of Trust in MSMEs Flowry Charles Pangkey; Lilly Linne Kainde
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3638

Abstract

This study examines the influence of Sustainable Digital Marketing (SDM) and Service Quality on customer trust and loyalty in Micro, Small, and Medium Enterprises (MSMEs), with a focus on youth-based community markets in North Sulawesi. Using a descriptive correlational design and data collected from 325 respondents, the analysis was conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships. The results show that SDM has a significant direct effect on customer loyalty but does not influence trust, suggesting that sustainability-oriented digital communication strengthens loyalty through value alignment rather than relational confidence. Service Quality is found to strongly enhance trust but does not directly affect loyalty, indicating that trust functions as a key psychological bridge in forming long-term customer commitment. Mediation analysis confirms that trust significantly mediates the relationship between Service Quality and Customer Loyalty, while the relationship between SDM and loyalty is not mediated by trust. Summary of results the study extends the Commitment on Trust Theory within the MSME context and highlights that customer loyalty can emerge through two routes: directly through sustainable digital practices and indirectly through trust formed by consistent service delivery. These findings emphasize the importance of integrating ethical digital communication with reliable and empathetic service performance to strengthen long-term loyalty among young consumers.
Pengaruh Worklife Balance Terhadap Kepuasan Kerja Wanita: Studi Kasus Di Sulawesi Utara Lilly Linne Kainde; Excelsis Harley Nathanael Maramis; Ernando Supatman
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap kepuasan kerja para pekerja wanita. Latar belakang penelitian ini melihat peran ganda yang dilakukan oleh pekerja wanita antara kehidupan pribadi, keluarga dan pekerjaan yang sering konflik dan membutuhkan keseimbangan., namun masih kurang penelitian yang respondennya pekerja wanita dari swasta dan pemerintahan di Sulawesi Utara. Metode penelitian yang digunakan adalah metode kuantitatif dikumpulkan melalui survey online terhadap 110 pekerja wanita swasta maupun pemerintah. Data kemudian dianalisa menggunakan Structual Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Hasil analisa data menunjukkan Work-life Balance memberikan pengaruh yang signifikan dan positif terhadap kepuasan pekerja wanita, dimana semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi, maka semakin tinggi kepuasan kerja yang dirasakan. Involment balance dan Satisfaction balance menjadi 2 faktor yang mempengaruhi kepuasan pekerja wanita. Hasil penelitian ini bermanfaat terhadap para perusahaan dan instansi pemerintahan sebagai acuan dalam menerapkan konsep work life balance untuk meningkatkan kepuasan kerja.
The Role of Social Media Marketing in Enhancing Customer Citizenship Behaviour: The Mediating Effect of Brand Loyalty in Cement Industry (Manado) Tumonggor, Jessica Stevanie; Kainde, Lilly Linne
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3744

Abstract

This study investigates the role of Social Media Marketing (SMM) in enhancing Customer Citizenship Behaviour (CCB) in the cement industry, focusing on a regional market in Manado. The research is motivated by the growing importance of social media as a platform for technical communication, relationship building, and stakeholder engagement, particularly in construction-related industries where product reliability and trust are critical. Although previous studies have highlighted the benefits of digital engagement, limited research has examined how SMM influences voluntary customer behaviours through the mediating role of Brand Loyalty (BL). Using a quantitative descriptive correlational, data were collected from 300 respondents through a online questionnaire. Validity and reliability tests confirmed that all measurement indicators met statistical criteria. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SPSS to test both direct and mediating effects indicated strong and significant relationships among variables. The findings reveal that SMM has a positive effect on both BL and CCB. Mediation testing findings that BL partially mediates the relationship between SMM and CCB, indicating that SMM encourages voluntary supportive behaviours both directly and indirectly by strengthening customer loyalty. This study contributes to the literature by providing empirical evidence from an industrial, region-specific context and highlights the strategic role of digital communication in fostering customer advocacy, feedback, helping behaviour, and tolerance. These insights underscore the importance for industrial brands to invest in consistent, interactive, and value-oriented social media strategies to enhance long-term customer engagement and support.
Co-Authors Brenda Hutri Gerungan Carolina Sumenda Cicilia Veronica Sigar Deske W. Mandagi Ernando Supatman Excelsis Harley Nathanael Maramis Febe Yohana Wangke Feebe Lineke Lumawir Flowry Charles Pangkey Gabriella Weena Putri Mapasa Glendy David Matindas Gracellah Sheryl Karnoto Harianto, Saptriana Lidia Jentelino Silvester Langitan Jinny Maria Yasabeo Langitan, Jentelino Silvester Lumawir, Feebe Lineke Manggopa, Stefani Mapasa, Gabriella Weena Putri Matindas, Glendy David Muhammad Amrullah Pagala Novie P. Sibilang Stefani Manggopa Sumenda, Carolina Syamsia, Jeane Cicilia Tesalonika Mayawi Rau Tumonggor, Jessica Stevanie Vedelia Ledi Sambara