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All Journal CogITo Smart Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Informatika Ekonomi Bisnis
Langitan, Jentelino Silvester
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Interplay of Brand Gestalt, Word-of-mouth and Revisit Intention in the F&B Sector Langitan, Jentelino Silvester; Rondo, Elannemay; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.870

Abstract

This research examines the influence of brand gestalt variables, especially the four dimensions, story, sensescape, servicescape, stakeholders, on word-of-mouth marketing and the revisit intention. This research has eight hypotheses with a sample size of 175 obtained from the distribution of questionnaires carried out in October and November 2023. The data obtained was analyzed using Structural Equation Modeling (SEM) assisted by the SmartPLS statistical program. The results obtained show that the brand gestalt dimensions that influence word of mouth marketing and interest in revisiting are only two dimensions, namely Stakeholder for word-of-mouth marketing and Story for interest in returning to visit. Additionally, the study found that the remaining six hypotheses did not yield significant influences. The results of this research can be a reference for the food and beverage sector so that it can improve the quality of its business by utilizing the results obtained.
Dampak Keberagaman Etnis terhadap Toleransi Mahasiswa dalam Konteks Pendidikan Kainde, Lilly Linne Anita; Langitan, Jentelino Silvester; Matindas, Glendy David; Mapasa, Gabriella Weena Putri; Lumawir, Feebe Lineke
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2024): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v5i1.1000

Abstract

This study investigates the impact of ethnic diversity on the level of student tolerance in the context of education. Involving students with diverse ethnic backgrounds, a statistical analysis approach was used to evaluate the relationship between ethnic diversity and the level of tolerance in the university environment. The data obtained was then processed using the Structural Equation Modeling (SEM) approach using SmartPLS statistical software. The hypothesis in this study examines the impact of ethnic diversity on student tolerance. The results of the analysis stated that there was a significant impact and had a positive influence of ethnic diversity on the level of tolerance. The results of the research may provide important insights for the next research that will explore and deepen the variables of ethnic diversity.
Transparency and Trust in Minahasa Tourism Advertising using Blockchain Rianto, Indra; Djamen, Arje Cerullo; Tampi, Tesalonika Inryanti; Langitan, Jentelino Silvester; Modeong, Merriam
CogITo Smart Journal Vol. 11 No. 2 (2025): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v11i2.969.323-336

Abstract

Abstract Tourism plays a vital role in driving economic growth, and Minahasa holds strong potential to optimize this sector. However, challenges remain in digital advertising, particularly regarding transparency and consumer trust. This study investigates the impact of blockchain technology on transparency, trust, and the effectiveness of digital advertising in Minahasa’s tourism industry. A quantitative explanatory design was employed using Partial Least Squares Structural Equation Modeling (SEM-PLS), with data collected from 150–250 respondents through purposive and snowball sampling techniques.The findings reveal that blockchain significantly influences all key variables. It enhances advertising transparency (T-statistic = 36.738, p = 0.000), strengthens consumer trust (T-statistic = 33.164, p = 0.000), and improves advertising effectiveness (T-statistic = 28.400, p = 0.000). These results highlight blockchain’s capacity to provide immutable records, ensure data authenticity, and optimize ad performance through verifiable real-time information. This study confirms that blockchain can serve as a strategic tool to promote transparent, trustworthy, and effective digital advertising in tourism. The findings provide practical insights for tourism stakeholders and contribute to academic discussions on technology-driven marketing innovation.
Co-Authors Arje Cerullo Djamen Deske W. Mandagi Lilly Linne A. Kainde Lumawir, Feebe Lineke Mapasa, Gabriella Weena Putri Matindas, Glendy David Merriam Listiany Modeong Rianto, Indra Rondo, Elannemay Tampi, Tesalonika Inryanti