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All Journal Batara Wisnu : Indonesian Journal of Community Services
Syarif Ali
Universitas Pembangunan Nasional “Veteran” Jakarta
Education

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Pelatihan Pembuatan Business Plan dan Digital Marketing bagi Pelaku UMKM di Desa Jayagiri Kecamatan Lembang Agus Kusmana; Syarif Ali
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 1 (2023): Batara Wisnu | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i1.147

Abstract

Bojong Cae Village, Cibadak District is located in the government area of ??Lebak Banten Regency. Most of the residents in Bojong Cae Village work as laborers, entrepreneurs, employees and farming. For potential commodities in this area, there are several home industries as well as in the agro-business sector. One of the agricultural commodities found in this area is melinjo fruit and used as chips. The problem faced is that there are still many housewives in the area who do not have jobs that can provide additional income for their families. Making business plans and on-line marketing provides insights and business opportunities for PKK mothers and MSMEs. The specific targets of this service activity are (1) providing an understanding of on-line business planning and marketing; (2) partners are able to make good business plans; (3) partners are able to implement on-line marketing; (4) Creating a productive society and having additional income to support the family economy. The methods used in the on-line business planning and marketing training are (1) counseling / outreach; (2) training in business planning; (3) on-line marketing training; (4) monitoring and assistance
PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG Agus Kusmana; Syarif Ali; Iwan Kresna Setiadi; Sumilir Sumilir
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.222

Abstract

Residents in Jayagiri Village, Lembang District, West Bandung work as laborers, entrepreneurs, hotel employees and civil servants. The potential commodity in this area is tourism potential. So that marketing can be done quickly, whether they like it or not, MSMEs must even use internet-based technology to market their products. Based on this reality, efforts to overcome problems in this business for MSME players, the next stage is to prepare so that MSME players can be independent and can create digital marketing. This is done by providing training and guidance on creating digital marketing including, (1) providing an understanding of creating targeted digital marketing; (2) partners are able to create good digital marketing; (3) Creating a productive society and having additional income to support the family economy. The methods used in digital marketing training are (1) counseling/socialization; (2) training in making business plans; (3) monitoring and mentoring
Co-Authors Agus Kusmana Iwan Kresna Setiadi Sumilir Sumilir