Batara Wisnu : Indonesian Journal of Community Services
Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023

PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG

Agus Kusmana (Universitas Pembangunan Nasional “Veteran” Jakarta)
Syarif Ali (Universitas Pembangunan Nasional “Veteran” Jakarta)
Iwan Kresna Setiadi (Universitas Pembangunan Nasional “Veteran” Jakarta)
Sumilir Sumilir (Universitas Pembangunan Nasional “Veteran” Jakarta)



Article Info

Publish Date
12 Dec 2023

Abstract

Residents in Jayagiri Village, Lembang District, West Bandung work as laborers, entrepreneurs, hotel employees and civil servants. The potential commodity in this area is tourism potential. So that marketing can be done quickly, whether they like it or not, MSMEs must even use internet-based technology to market their products. Based on this reality, efforts to overcome problems in this business for MSME players, the next stage is to prepare so that MSME players can be independent and can create digital marketing. This is done by providing training and guidance on creating digital marketing including, (1) providing an understanding of creating targeted digital marketing; (2) partners are able to create good digital marketing; (3) Creating a productive society and having additional income to support the family economy. The methods used in digital marketing training are (1) counseling/socialization; (2) training in making business plans; (3) monitoring and mentoring

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Journal Info

Abbrev

home

Publisher

Subject

Education

Description

This journal publishes articles on community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty (have innovation and creativity), so that they do not just ...