Iwan Kresna Setiadi
Universitas Pembangunan Nasional “Veteran” Jakarta

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PERAN MEDIASI QUALITY OF WORK LIFE YANG DIPENGARUHI BURNOUT TERHADAP EMPLOYEE ENGAGEMENT Yudi Nur Supriadi; Iwan Kresna Setiadi
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.182

Abstract

The research conducted aims to find the mediating role of quality of work life which is influenced by employee engagement. This study used a sample taken by 125 respondents from 314 populations using the calculation of the 5% slovin error sampling formula. Respondents were taken from employees of logistics services delivering goods in Tangerang City, DKI Jakarta and Depok. This research used the PLS method with the software used is SmartPLS 3.0. The results show that the burnout variable negatively affects employee engagement. The variable quality of work life positively affects employee engagement. Burnout, on the quality of work life has a positive influence. Meanwhile, the mediating role of work-life balance which is influenced by the bornout of employee engagement is 1,926 with a P value of 0.054, meaning that mediation is very low. Penliti found Novelty for this research so that bornout does not occur and can increase employee engagement with the mediation of quality of work life, namely: the company needs to increase the sense of enthusiasm at work, employees must be part of the company's strategy, must feel happy, employees are provided with the ability to do their tasks and can solve their own problems, provide programs that involve families
PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG Agus Kusmana; Syarif Ali; Iwan Kresna Setiadi; Sumilir Sumilir
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.222

Abstract

Residents in Jayagiri Village, Lembang District, West Bandung work as laborers, entrepreneurs, hotel employees and civil servants. The potential commodity in this area is tourism potential. So that marketing can be done quickly, whether they like it or not, MSMEs must even use internet-based technology to market their products. Based on this reality, efforts to overcome problems in this business for MSME players, the next stage is to prepare so that MSME players can be independent and can create digital marketing. This is done by providing training and guidance on creating digital marketing including, (1) providing an understanding of creating targeted digital marketing; (2) partners are able to create good digital marketing; (3) Creating a productive society and having additional income to support the family economy. The methods used in digital marketing training are (1) counseling/socialization; (2) training in making business plans; (3) monitoring and mentoring
INTERNATIONAL COMMUNITY SERVICE THROUGH SME BUSINESS DIAGNOSTICS: CUSTOMER-ORIENTED STRATEGY FOR A COFFEE AND SNACK SHOP IN KUALA LUMPUR Iwan Kresna Setiadi; Ivan Yulivan; Yudi Nur Supriadi; Reza Palevi Alren; Syakir Abdul Wadud; Zackharia Rialmi
Batara Wisnu : Indonesian Journal of Community Services Vol. 6 No. 2 (2026): Batara Wisnu | Mei - Agustus 2026
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v6i2.466

Abstract

International community service can connect academic knowledge with the immediate needs of micro, small, and medium enterprises (MSMEs) operating in multicultural urban settings. This article reports a Corporate Social Innovation (CSI) activity conducted by a team from Universitas Pembangunan Nasional “Veteran” Jakarta in collaboration with Universiti Kuala Lumpur at a coffee and snack shop in the lobby of Regalia Residence, Kuala Lumpur, Malaysia. The activity aimed to identify the partner’s operational and marketing challenges, interpret customer-behavior patterns, and formulate feasible customer-oriented recommendations. A participatory business-diagnostic approach was applied through pre-visit desk research, a one-day field visit, direct observation, semi-structured conversations with the owner and staff, informal customer interactions, photographic documentation, and thematic analysis. The diagnostic process identified four interrelated issues: dependence on fluctuating lobby traffic, the need to serve both residents and short-stay visitors, limited differentiation in a competitive food-and-beverage environment, and underutilized customer-retention and digital-promotion opportunities. The service team translated these findings into a practical strategy package comprising time-based menu planning, a simple loyalty mechanism, low-cost digital content, distinctive menu development, and collaboration with residence management. The principal output was a context-specific set of recommendations and a shared understanding of the shop’s market position; however, the short engagement did not permit measurement of post-implementation business outcomes. The activity demonstrates that international community service can create reciprocal learning and actionable value when recommendations are grounded in partner dialogue, local observation, and realistic resource constraints