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All Journal Batara Wisnu : Indonesian Journal of Community Services Taawun: Jurnal Pengabdian kepada Masyarakat
Sumilir Sumilir
Universitas Pembangunan Nasional “Veteran” Jakarta
Religion Humanities Computer Science & IT Education Other

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PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG Agus Kusmana; Syarif Ali; Iwan Kresna Setiadi; Sumilir Sumilir
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.222

Abstract

Residents in Jayagiri Village, Lembang District, West Bandung work as laborers, entrepreneurs, hotel employees and civil servants. The potential commodity in this area is tourism potential. So that marketing can be done quickly, whether they like it or not, MSMEs must even use internet-based technology to market their products. Based on this reality, efforts to overcome problems in this business for MSME players, the next stage is to prepare so that MSME players can be independent and can create digital marketing. This is done by providing training and guidance on creating digital marketing including, (1) providing an understanding of creating targeted digital marketing; (2) partners are able to create good digital marketing; (3) Creating a productive society and having additional income to support the family economy. The methods used in digital marketing training are (1) counseling/socialization; (2) training in making business plans; (3) monitoring and mentoring
Pendampingan Pemberdayaan Wanita Melalui Wirausaha Kain Batik Ecoprint di Wilayah Limo Depok Dewi Cahyani Pangestuti; Heni Nastiti; Renny Husniati; Sumilir Sumilir
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.496

Abstract

Empowering women and local economic development are crucial focal points in achieving sustainable and inclusive economic growth. A community engagement program with a focus on ecoprint batik training in Limo, Depok, employs a comprehensive approach encompassing outreach, training, mentoring, evaluation, and follow-up. By implementing these methods, it is expected that this community engagement program can attain its established goals. The objective of this community engagement initiative is to enhance the empowerment of women in the development of ecoprint batik enterprises. Through the application of outreach, training, mentoring, evaluation, and follow-up, participants are enabled to enhance product competitiveness and achieve economic self-sufficiency. The community engagement program in the Limo area of Depok has successfully achieved its goals of empowering women and promoting local economic development through the ecoprint batik enterprise. This program significantly contributes to the growth of the creative economy and the empowerment of women through home-based creative industry entrepreneurship. The outcomes of this program are expected to serve as a foundation for the development of similar initiatives in the future, aimed at further strengthening women's empowerment and fostering the growth of the creative industry in the region.
Co-Authors Agus Kusmana Dewi Cahyani Pangestuti Heni Nastiti Iwan Kresna Setiadi Renny Husniati Syarif Ali