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Journal : BILANCIA

PROBLEMATIKA LEMBAGA KEUANGAN MIKRO SYARIAH: STUDI PADA KOPSYAH BMT DI KOTA PALU Wanita, Nur; Sofyan, Syaakir
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 13 No. 1 (2019): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

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Abstract

This research is motivated by the existence of Islamic microfinance institutions in Palu City. In general, Islamic microfinance institutions named Islamic Cooperatives or Finance House (BMT) has enormous potential to empower community economy, particularly from the lower middle class. Since this institution is not only to raise funds, it also can channel it to meet people’s needs especially institutions’ member as well as for the communities’ in general. As time goes by, there is only one unit out of several units of Islamic Cooperatives or BMT in Palu that is still actively carrying out its operational activities, while the rest are already inactive. Therefore, this study tries to raise the issue of how the problems faced by Islamic microfinance institutions (Kopsyah BMT) in the city of Palu.
BAURAN PROMOSI (PROMOTION MIX) KONVENSIONAL DALAM PERSPEKTIF ETIKA BISNIS ISLAM Nur Wanita
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 10 No. 1 (2016): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v10i1.277

Abstract

One of marketing strategy policy that is used by companies to face their competitors is through promotion mix. In this case, each company has its own promotion mix policy which is diverse, this policy that is aimed to obtain company’s targets in market particularly to attract and fascinate consumers for the products, through this competition, it is not a few number of company who takes shortcuts and justifies any means in order to meet their goals; to earn profits, hence they tend to violate ethic. Islamic business ethic concept does not have any rivalry concept that is likely to ruin others unless synergize and cooperate one another. The variety of products from different manufacturers can offer alternative convenience for the consumers to get products according to their needs and capabilities.