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All Journal Jurnal Fokus Manajemen Bisnis COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Insight
Uma Maheswari, Uma
Amrita Vishwa Vidyapeetham, Amrita School of Engineering Bengaluru Campus
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strategy orientation and government regulation on environmental performance: The role of green supply chain management Maheswari, Uma
Journal of Management and Business Insight Vol. 1 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v1i2.669

Abstract

Purpose-Both internal and external factors may affect a business's environmental performance. Using green supply chain management as a mediating variable, this study examined the relationship between strategy orientation and government legislation on environmental performance. Design/Methodology/Approach-The study population focused on micro, small, and medium sized enterprises in Asia. This research data was collected through questionnaires given to respondents and obtained results as many as 50 respondents. Then, a model analysis was applied using the Smart PLS application. Findings-The findings demonstrate that government policies and initiatives have a direct and favorable impact on green supply chain management. Green supply chain management has a favorable impact on environmental performance however, government plans and regulations do not directly improve environmental performance. The results indicate that the impact of government strategy and regulatory orientation on environmental performance is mediated by green supply chain management. Research limitations/implications-For business actors, especially micro, small, and medium enterprises, it is necessary to focus on to the orientation of government strategies and regulations in their operational activities to encourage improved environmental performance. To support this, business actors must also pay attention to other factors, such as green supply chain management, to maximize efforts to achieve environmental performance. Originality/value There is currently a dearth of research on the environmental performance of businesses, particularly micro, small, and medium-sized businesses. Prior studies on environmental performance have examined both internal and external corporate aspects, such as strategy orientation and green supply chain management, as well as government requirements.
The Difference in Severity of Temporomandibular Joint Disorders Before and After Jaw Exercises Chairunnisa, Ricca; Nasution, Hubban; Maheswari, Uma
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 10 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i10.1199

Abstract

The temporomandibular joint is part of the stomatognathic system, where interference with one component of the stomatognathic system will interfere with other components causing an imbalance of function. One such disorder is temporomandibular. Temporomandibular disorders have signs, symptoms, and severity that can be eliminated through jaw exercises. This study had the goal of evaluating and comparing the severity of TMD symptoms between students before and after engaging in jaw exercises In this purposive sampling study, researchers used questionnaires based on the Helchymo Anamnestic Index. 30 respondents who complained of temporomandibular disorder were asked to fill out a questionnaire through a Google form. Patients with TMD were inferred based on the total score of all questions with paired T-test statistical results. The results showed that there was a difference in severity before and after jaw exercise in 24 (80%) patients. There was a difference in the severity of temporomandibular joint disorders before and after jaw exercise by patients with p-value = 0.0001 (p <0.005).
The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior Asakdiyah, Salamatun; Bonaga, Jason Keith; Maheswari, Uma; Prastowo, Indro; Salampessy, Andy Passyada
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.10228

Abstract

Consumer behavior in purchasing products can be influenced by various internal and external factors. Both these factors can encourage individuals to purchase a product suddenly or unplanned in advance. The factors that allegedly influence consumers’ impulse buying are celebrity endorsements and customer loyalty. This study analyzes the effect of celebrity endorsements on impulse buying behavior by mediating customer loyalty. This research used Lazada's e-commerce service in Yogyakarta with a total of 80 respondents. The data obtained were then processed using the Smart PLS application in the form of validity, reliability, and direct and indirect hypothesis tests. Based on the results of the data processing, it can be concluded that the four research hypotheses are accepted. Celebrity endorsements have been shown to have a positive effect on impulse buying behavior, celebrity endorsements have been shown to have a positive effect on customer loyalty, customer loyalty has a positive effect on impulse buying behavior, and customer loyalty has been shown to mediate celebrity endorsement relationships and impulse buying behavior.
Co-Authors Bonaga, Jason Keith Hubban Nasution Indro Prastowo Ricca Chairunnisa, Ricca Salamatun Asakdiyah, Salamatun Salampessy, Andy Passyada