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All Journal Jurnal Keuangan dan Perbankan Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan dan Konseling Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Akuntansi Bisnis & Manajemen (ABM) Journal Research of Social Science, Economics, and Management West Science Business and Management IIJSE International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science
Widhy Tri Astuti
Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Keuangan dan Perbankan

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HUBUNGAN KAUSAL KUALITAS LAYANAN, LOYALITAS DAN KOMITMEN NASABAH PADA BANK-BANK TOP BRAND 2007 DI YOGYAKARTA Astuti, Widhy Tri
Jurnal Keuangan dan Perbankan Vol 12, No 2 (2008): May 2008
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.58 KB) | DOI: 10.26905/jkdp.v12i2.894

Abstract

This research aimed to test a structural model describing the causal relationship ofservice quality, loyalty and commitment. The sample was drawn by a purposive samplingmethod. Data analysis was conducted by means of structural equation modelling with a programapplication of AMOS. The result of model evaluation with several criteria of goodness of fitindices results was made based on theories indices. The model was accepted. Several insightsemerge from our research: service quality affect service quality and commitment, althoughnot all relationships are direct, it means that loyalty as mediator variable to commitment.
Co-Authors Arif, Nina Fapari Asmawati, Nanda Dyah Sugandini Endah Wahyuni Frita, Ayu Ginanjar, Dudung Muhammad Yusron Fikri Nafis, Muhammad Primasari, Naresthi Sabihaini Sabihaini Tri Sutiono, Heru Vaya Anita Permatasari Wajiyono, Wajiyono Wisnalmawati Wisnalmawati Yuli Liestyana