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All Journal Jurnal Keuangan dan Perbankan Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan dan Konseling Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Akuntansi Bisnis & Manajemen (ABM) Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management West Science Business and Management IIJSE International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science
Widhy Tri Astuti
Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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HUBUNGAN KAUSAL KUALITAS LAYANAN, LOYALITAS DAN KOMITMEN NASABAH PADA BANK-BANK TOP BRAND 2007 DI YOGYAKARTA Astuti, Widhy Tri
Jurnal Keuangan dan Perbankan Vol 12, No 2 (2008): May 2008
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.58 KB) | DOI: 10.26905/jkdp.v12i2.894

Abstract

This research aimed to test a structural model describing the causal relationship ofservice quality, loyalty and commitment. The sample was drawn by a purposive samplingmethod. Data analysis was conducted by means of structural equation modelling with a programapplication of AMOS. The result of model evaluation with several criteria of goodness of fitindices results was made based on theories indices. The model was accepted. Several insightsemerge from our research: service quality affect service quality and commitment, althoughnot all relationships are direct, it means that loyalty as mediator variable to commitment.
Kepuasan Konsumen sebagai Mediasi Pengaruh Ekuitas Merek dan Inovasi Produk terhadap Loyalitas Pelanggan Vaya Anita Permatasari; Widhy Tri Astuti; Yuli Liestyana
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 4 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i4.7085

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Ekuitas Merek dan Inovasi Produk terhadap Loyalitas Pelanggan yang dimediasi oleh Kepuasan Pelanggan. Pengambilan sampel menggunakan teknik non-probability dengan purposive sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang diberikan kepada 155 responden yang memenuhi kriteria. Metode analisis data dalam penelitian ini menggunakan analisis model persamaan struktural (Structural Equation Modeling - SEM) yang diterapkan melalui program AMOS (Analysis of Moment Structure) versi 26. Hasil penelitian menunjukkan bahwa: (1) Ekuitas merek berpengaruh positif signifikan terhadap loyalitas pelanggan, (2) Inovasi produk berpengaruh positif signifikan terhadap loyalitas pelanggan, (3) Kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan, (4) Ekuitas merek berpengaruh positif signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan, (5) Inovasi produk berpengaruh positif signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.
The Influence of Brand Image, Brand Love, And Brand Trust On Brand Loyalty In Local Coffee Shop Brand Names Widhy Tri Astuti
Journal Research of Social Science, Economics, and Management Vol. 2 No. 12 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i12.512

Abstract

Brand loyalty or customer loyalty is an important concept for many companies that can bring many benefits to the company, such as repeated purchases and recommendations of that brand to others, which can then reduce marketing costs. This paper aims to test and analyze the influence of brand image, brand love, and brand trust on brand loyalty. The sample technique used in this study is a nonprobability sampling technique that is purposive sampling technique. A total of 257 pieces of data were analyzed through the Structural Equation Model (SEM) based on Partial Least Square (PLS) and using SmartPLS 3.0 Software. The data analysis technique in this study using. The results of this study show that there is a positive and significant influence of brand image, brand love, and brand trust on brand loyalty. From the data analyzed, this research supports previous research that brand image, brand love, and brand trust have a positive impact to brand loyalty.
The Impact of Social Media And Mobile Apps on Ecotourism Behavior in The New Normal Era: The Mediating Role of Destination Image Nurhandini Nurhandini; Widhy Tri Triastuti; Yuni Istanto
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.188

Abstract

The objectives of this study were: 1) To test and influence social media on ecotourism behavior; 2) To test and analyze the effect of mobile applications on ecotourism behavior; 3) To examine the effect of social media on ecotourism behavior with destination image as a mediating variable; and 4) To examine the effect of mobile applications on ecotourism behavior with destination image as a mediating variable. The sample in this study were some tourists at Tebing Breksi Ecotourism Village, Sleman Regency, Yogyakarta Special Region, totaling 286 respondents. The analysis method used in this research is Partial Least Square (PLS). This study proves that Social Media has a significant positive relationship to Ecotourism Behavior; Mobile Applications have a significant positive relationship to Ecotourism Behavior; Social Media has a significant positive relationship to Ecotourism Behavior through Destination Image; Mobile Applications have a significant positive relationship to Ecotourism Behavior through Destination Image.
The Role of Perceived Enjoyment as a Mediating Influence of Perceived Usefulness and Perceived Ease of Use on Online Shopping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)opping Intention (Survey on prospective buyers through E-commerce Shopee in DIY) Frita, Ayu; Tri Astuti, Widhy; Tri Sutiono, Heru
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3164

Abstract

This research uses explanatory with survey method. The purpose of this study is to test the hypothesis. This study examines the role of perceived enjoyment as a mediating influence of perceived usefulness and perceived ease of use on online shopping intention (Survey of prospective buyers through E-commerce Shopee in DIY). The population in this study are all prospective buyers who have the intention of buying products online through Shopee e-commerce in the Yogyakarta area. The sample in this study used non-probability purposive sampling. The number of samples used in this study were 140 respondents. This study shows the results that directly perceived usefulness has no effect on online shopping intention; perceived ease of use and perceived enjoyment have a significant and positive effect on online shopping intention; perceived usefulness and ease of use have a significant and positive effect on perceived enjoyment. Indirectly perceived usefulness and perceived ease of use have a significant and positive effect on online shopping intention. The limitations of this study are that the object of research focuses on respondents in the Yogyakarta area and it is possible that the results will be different in other research areas. In addition, the limitations of this study only focus on online purchase intention and do not compare with offline purchase intention.
Analisis Pengaruh sikap dan norma subyektif terhadap niat beli kembali : Studi Empiris pada produk susu bubuk berlabel halal Astuti, Widhy Tri
Akutansi Bisnis & Manajemen ( ABM ) Vol 13 No 1 (2006): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is an i lementation of Theog of Reasoned Action, that Attitude and Subjective Norm as independence variables and &purchase Intention as the dependen variable. The object of this study is PT Nestle Milk Powder as the sample of halal label of food product. Moesiem consumer Yogyakart were a, ,en as the sample of this study The results show that Attitude and SOjective Norm wen,positively and significaiitly influence the Repurchase Intention on halal label ty',food product
The Impact of Smart Tourism Technology, Technology Readiness, and Electronic Word of Mouth on Gen Z Tourist Satisfaction and Intention to Revisit in Villages Muhammad Yusron Fikri; Dyah Sugandini; Widhy Tri Astuti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of smart tourism technology, technology readiness, and electronic Word of Mouth (e-WoM) on revisit intentions to Manding Tourism Village, with tourist satisfaction as a moderating factor. Utilizing a quantitative approach, data were collected via an online questionnaire from Indonesian tourists active on social media. All ten hypotheses were confirmed, showing that smart tourism, technology readiness, and e-WoM significantly influence both revisit intentions and tourist satisfaction. Key findings indicate that smart tourism enhances visitor experiences, while technology readiness improves the effective use of these features, particularly among Generation Z. e-WoM significantly shapes tourist perceptions and satisfaction. The results highlight the importance of tourist satisfaction in reinforcing revisit intentions and encouraging positive online reviews. The study recommends enhancing smart tourism technologies, improving technology readiness, and managing online reputation effectively. Future research should explore demographic differences and technological advancements that can further foster tourist loyalty.
Pengaruh Kualitas Pelayanan terhadap Loyalitas yang dimediasi Kepuasan Peserta Pelatihan pada Badan Pendidikan dan Pelatihan DIY Wajiyono, Wajiyono; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1833

Abstract

This research aims to analyze the influence of Service Quality on the Loyalty and Satisfaction of trainees at the Yogyakarta Special Region Education and Training Agency (DIY), as well as the influence of Satisfaction on trainee Loyalty, and the influence of Service Quality on Loyalty through participant Satisfaction. This research uses an explanatory method with a survey, conducted in March 2024. The sample taken was 160 respondents. The data collection technique uses a questionnaire, and data analysis uses Partial Least Square (PLS), in accordance with the opinion of Sekaran (2015). The research results show that Service Quality has a significant effect on Loyalty and Satisfaction of training participants, Satisfaction has a significant effect on Loyalty, and Service Quality has a significant effect on Loyalty through Satisfaction of training participants at the DIY Education and Training Agency.
The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District) Asmawati, Nanda; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6144

Abstract

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency. Data were collected through a survey aimed at Generation Z consumers who actively use the Shopee platform. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) version 4.0 to analyze the relationship between variables. The results of the study indicate that digital marketing and influencer marketing positively influence consumer attitudes and purchase intentions. In addition, consumer attitudes are proven to significantly mediate the relationship between marketing strategies and purchase intentions. This study provides theoretical contributions to the understanding of digital marketing dynamics as well as practical implications for e-commerce platforms in increasing consumer engagement through targeted digital and influencer marketing strategies.
KEPUASAN PELANGGAN SEBAGAI MEDIASI PENGARUH INFORMATION QUALITY TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA APLIKASI RUANG GURU DI YOGYAKARTA Nafis, Muhammad; Wisnalmawati, Wisnalmawati; TriAstuti, Widhy
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 6 No 1 (2025): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.6.1.17

Abstract

ABSTRAKTujuan: Penelitian ini bertujuan untuk menguji pengaruh kualitas informasi terhadap kepuasan pelanggan.  Kepuasan pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kualitas informasi berpengaruh terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Metode: Penelitian ini menguji pengaruh kualitas informasi terhadap loyalitas pelanggan. Sampel diambil dari konsumen di ruang guru. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampelnya menggunakan aksidental yaitu menyebarkan kuesioner kepada konsumen yang bertemu di grup WhatsApp. Data diuji dengan variabel kualitas informasi, kepuasan pelanggan, loyalitas pelanggan. Data dianalisis menggunakan Structural Equational Model (SEM) dengan teknik Partial Lease Square (Smart PLS). Hasil: Hasil penelitian menunjukkan bahwa kualitas informasi berpengaruh terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan.  Kualitas informasi mempengaruhi loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Kebaruan: Kebaruan dari penelitian ini adalah kepuasan pelanggan dapat meningkatkan loyalitas pelanggan di ruang guru.  Implikasi teori – Temuan penelitian ini dapat berkontribusi pada model perilaku konsumen, Implikasi praktis Kualitas informasi strategi Menyusun, kepuasan pelanggan dan loyalitas pelanggan dan tugas Tripple. Kata Kunci : Kualitas Informasi, Kepuasan Pelanggan, Loyalitas Pelanggan.
Co-Authors Arif, Nina Fapari Asmawati, Nanda Dyah Sugandini Endah Wahyuni Frita, Ayu Ginanjar, Dudung Muhammad Yusron Fikri Nafis, Muhammad Nurhandini Nurhandini Primasari, Naresthi Sabihaini Sabihaini Tri Sutiono, Heru Vaya Anita Permatasari Wajiyono, Wajiyono Wisnalmawati Wisnalmawati Yuli Liestyana Yuni Istanto