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All Journal Jurnal Rekayasa Sistem Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) MUST: Journal of Mathematics Education, Science and Technology Jurnal Manajemen Pemasaran STI Policy and Management Journal Jurnal Ilmiah Teknik Industri Jurnal Ilmiah Wahana Pendidikan Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) LEBAH Journal of Integrated System
Fitriani Tupa R Silalahi
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Pemodelan Sistem Dinamik dalam Meningkatkan Jumlah Pendaftar di Perguruan Tinggi Swasta XYZ Manalu, Windy; Silalahi, Fitriani Tupa R.; Silalahi, Fitriani
Jurnal Rekayasa Sistem Industri Vol. 14 No. 2 (2025): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v14i2.8446.176-184

Abstract

Higher education is an important level of education for society. According to information, private universities (PTS) are the most prevalent in Indonesia. This results in intense competition among PTS, presenting challenges in attracting prospective students, and necessitating effective strategies to reach these students. XYZ University is a campus with advantages such as active learning, reputable faculty, boarding life, comprehensive facilities, and a scenic location. However, the number of applicants to this PTS has fluctuated in recent years. This study aims to develop a dynamic system simulation model to increase the number of applicants. This modeling allows for the analysis of related variables and the side effects of policies. The study's results are expected to provide policy recommendations and strategies to boost the number of applicants. Based on the modeling conducted, four scenarios were tested against the existing simulation data. The simulation results showed that Scenario 2 produced the highest average number of applicants. This scenario involves promotional costs, promotional effectiveness, tuition fees, and reputation in increasing the number of applicants. Policy recommendations to consider include optimizing promotional costs by analyzing and evaluating current promotions, utilizing cost-effective promotions such as social media, and improving webometric rankings in terms of publication and research development to enhance the reputation of the PTS.
Co-Authors Ambarita, Natasha Trya Frisca Arianti, Santi Febri Br Hsb, Mariana Aprilya Tolimba Futry Rejeky Sitinjak Gultom, Monika Silvia Gultom, Nathaly Grace Gultom, Rendy Yohanes Gurning, Kartini Florensya Hartati, Novi Hutagaol, Natalia Holong Ito Hutapea, Natasya Jusmita Tampubolon Liane Okdinawati Lumbantobing, Owen Louis Manalu, Windy Manik, Sheila Haryanti Manullang, Osin Jentia Rosni Manurung, Noramti Mardianti Marbun, Andreas Sendika Nevano Maria Natasya Manurung Marpaung, Jessica Dewi Fortuna Br Marpaung, Shyndy Shyntia Maudina, Vivi Nababan, Aprilan Sisco Nainggolan, Manuela Gresia Napitupulu, Putri Dian Selasih Noramti Mardianti Manurung Pakpahan, Arnoldus Pakpahan, Desi Anju Nadetha Panjaitan, Sally Rotua Juliana Pasaribu, Marya PURBA, AXEL GRACETO Purba, Samuel Natamaro Purba, Sio Suci Agustina Putu Franciska Fajarini ROGA FLORIDA KEMBAREN Rr. Ruth Citra Handayani Siagian, Ondo Pasuna Siahaan, Eko Sihombing, Lasro Setia Simamora, Indah Triana Agustina Sinaga, Gladys Sitorus, Angela Triwani Stefani Tampubolon, Servika D.N Togar M. Simatupang Togatorop, Melisa Septiani TRINITA, HERTATI Turnip, Yola Gabriella Widya Nandini