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Analisis Pengaruh Kepercayaan Merek, Citra Merek, Dan Persepsi Kualitas Terhadap Loyalitas Merek Sepatu Sandal Eiger Di Kota Depok Yulia Mujiaty; Siti Nurjanah; Deasy Novayanti; Darma Wijaya; Siti Indah Permatasari
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling: Special Issue (General)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.10364

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh antara kepercayaan merek, citra merek, dan persepsi kualitas terhadap loyalitas merek sepatu sandal Eiger di Kota Depok. Populasi dalam penelitian ini adalah warga kota Depok, dan sampel pada penelitian ini berjumlah 163 orang. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis linier berganda. Hasil dari penelitian menunjukkan bahwa variabel kepercayaan merek, citra merek, dan persepsi kualitas berpengaruh terhadap loyalitas merek.
Prosedur Rekrutmen Dan Seleksi Karyawan Pada PT Wifiku Indonesia Jakarta Barat Yulia Mujiaty; Iwan Asmadi; Deasy Novayanti; Siti Nurjanah; Darma Wijaya; Anita Oktaviani
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 2 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i2.14728

Abstract

Pada dasarnya pengertian kepuasan pelanggan adalah tingkat perasaan pelanggan atau konsumen setelah mendapatkan produk atau pelayanan dari sebuah perusahaan. Perasaan timbul karena pelanggan membandingkan harapan mengenai produk atau jasa yang akan diperoleh dengan kenyataan. Oleh sebab itu kepuasan memang subjektif. Penilaian tergantung dengan pelanggan itu sendiri. Kinerja PT Wifiku Indonesia sesuai harapan pelanggan puas, senang atau gembira, maka aspek pelayanan sangatlah penting bagi perkembangan bisnis perusahaan. Setiap perusahaan maka haruslah berusaha memberi pelayanan yang optimal, karena terciptanya kepuasan pelanggan dapat memberi manfaat bagi pelanggan.Dalam sumber daya manusia adalah faktor penting suatu organisasi karena MSDM kumpulan dari sekelompok orang-orang yang bekerja sama untuk mencapai suatu tujuan tertentu apapun bentuk serta tujuannya organisasi dibuat berdasarkan visi untuk kepentingan manusia dan dalam pelaksanaan misinya dikelola dan diurus oleh manusia. Jadi manusia berperan sangat penting untuk kesuksesan suatu perusahaan,
Bank Guarantee as A Third Party in The Event of Default at PT. BNI (Persero), Tbk Market Branch Office Mayestik Jakarta Yulia Mujiaty; Darma Wijaya; Deasy Novayanti; Siti Nurjanah; Prihatiningsih Prihatiningsih
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4911

Abstract

Bank Guarantee as Third Party Guarantee in the Event of Default at PT. BNI (Persero), Tbk Pasar Mayestik Branch Office, Jakarta Bank guarantee, is a payment guarantee given by the bank to a party in the form of a document. Default occurs when the obligation is not carried out or is negligent in the agreement between the creditor and the debtor. PT Bank State of Indonesia (Persero), Tbk. was founded as the central bank in Indonesia with the name "Bank Negara Indonesia" on July 5, 1946. On October 30, 1946, Bank Negara Indonesia was upgraded to Persero and given the name PT Bank Negara Indonesia, according to Law Number 17 of 1968. Collecting data in preparation is observation, interview, and literature study methods with qualitative descriptive analysis. PT. BNI (Persero), Tbk Pasar Mayestik Jakarta Branch Office carries out Bank issuance The guarantee has three stages, namely the filing stage, screening stage, and releaser stage. When applying for a bank guarantee, customers are required to attach underlying documents such as preparing funds in a savings account and a letter of principle approval from insurance.
Pemanfaatan Teknologi Interaktif dalam Meningkatkan Penjualan Produk Siti Nurjanah
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2025): Mei 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v5i1.8820

Abstract

Bertujuan untuk menganalisis bagaimana pemanfaatan teknologi interaktif dapat meningkatkan efektivitas pemasaran dan penjualan produk oleh pelaku usaha. Metode studi kepustakaan dengan mengkaji berbagai sumber ilmiah seperti jurnal, buku, dan laporan penelitian yang relevan dengan teknologi interaktif dan pemasaran digital. Data dikumpulkan melalui identifikasi dan analisis tematik berdasarkan kata kunci seperti interactive technology, digital marketing, dan customer engagement. Analisis dilakukan secara deskriptif-kualitatif dengan prinsip triangulasi sumber dan merujuk pada teori-teori seperti Difusi Inovasi, Interaktivitas Media Baru, dan Komunikasi Pemasaran Digital. Hasil menunjukkan bahwa teknologi interaktif memberikan kontribusi signifikan terhadap peningkatan penjualan produk UMKM melalui interaksi langsung dan perluasan jangkauan pasar. Meskipun masih terdapat hambatan dalam adopsi teknologi, pelaku usaha yang menerapkan strategi digital jangka panjang terbukti meraih hasil pemasaran yang lebih optimal. Selain itu, interaktivitas dan konvergensi media menjadi kunci dalam membangun loyalitas konsumen dan menciptakan pengalaman merek yang lebih kuat.
Pengaruh Budaya Organisasi dan Minat Kerja terhadap Produktivitas Karyawan pada Ksp Kopdit Guru Kelubagolit Kabupaten Flores Timur Elisabeth Theresia Muda; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2659

Abstract

Employee productivity in a member-based financial institution such as a credit cooperative depends heavily on internal organizational conditions, particularly shared values and employees' psychological attachment to their jobs. This study examines the effect of organizational culture and work interest on employee productivity at KSP Kopdit Guru Kelubagolit, East Flores Regency, both partially and simultaneously. A quantitative approach was applied using a saturated sampling technique involving all 39 employees as respondents. Data were collected via questionnaire and analyzed using multiple linear regression through SPSS 26. Results show organizational culture has no significant partial effect on employee productivity (t-count 1.894 < t-table 2.028; sig. 0.066 > 0.05), whereas work interest has a positive and significant partial effect (t-count 6.454 > t-table 2.028; sig. 0.000 < 0.05). Simultaneously, both variables significantly affect employee productivity (F-count 70.000 > F-table 3.25; sig. 0.000 < 0.05), with a coefficient of determination of 0.795, meaning 79.5% of the variation is explained by both variables, while 20.5% stems from other factors. These findings suggest that cooperative management should prioritize aligning employees' work interests with their duties while strengthening the internalization of organizational values.
Pengaruh Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan pada Sektor Publik PT. Gayuh Media Informatika Tangerang Selfiyana Alfianti; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2660

Abstract

This study aims to examine the effect of transformational leadership and work motivation on employee performance at PT Gayuh Media Informatika, an information technology company operating in the public sector in Tangerang. The study employed a quantitative approach with a causal research design and used a saturated sampling technique involving all 37 permanent employees as respondents. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 26. The results indicate that transformational leadership does not have a significant partial effect on employee performance (t = 1.031; sig. = 0.310 > 0.05), whereas work motivation has a positive and significant partial effect on employee performance (t = 2.789; sig. = 0.009 < 0.05). Simultaneously, transformational leadership and work motivation have a positive and significant effect on employee performance (F = 20.931; sig. = 0.000 < 0.05), with a coefficient of determination of 55.2%. These findings suggest that although transformational leadership alone is insufficient to improve employee performance, its combination with strong work motivation plays an important role in optimizing employee performance in a small-scale information technology company.
Pengaruh Return on Equity dan Devidend per Share terhadap Harga Saham Sub Sektor Perkebunan yang Terdaftar di BEI pada Tahun 2021 - 2025 Mutiara Sani Kaila Basri; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2661

Abstract

This study aims to analyze the effect of Return on Equity (ROE) and Dividend Per Share (DPS) on stock prices of plantation sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2025. The method employed is a quantitative approach using multiple linear regression analysis. The sample consisted of 9 companies selected through purposive sampling from a population of 28 companies, generating 45 observation data points. Prior to analysis, all classical assumption tests were satisfied through a logarithmic data transformation. Partial test results indicate that ROE does not have a significant effect on stock prices (t-value 0.069; sig. 0.945 > 0.05), whereas DPS has a positive and significant effect (t-value 10.751; sig. 0.000 < 0.05). Simultaneously, ROE and DPS together exert a significant effect on stock prices (F-value 57.796; sig. 0.000), with an Adjusted R Square of 0.721 or 72.1%. It is concluded that DPS is the dominant factor shaping stock prices in the plantation sub-sector. Companies are advised to maintain consistency in dividend payments to strengthen investor confidence and support stock price appreciation.
Pengaruh Lingkungan Kerja Fisik dan Budaya Kerja terhadap Efektivitas Kerja pada Divisi Administrasi PT Mitsuba Indonesia Kota Tangerang Oktaviani Dwi Prastiwi; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2662

Abstract

This research aims to examine the relationship between physical work environment conditions and work culture with the work effectiveness of employees of the Administration Division of PT Mitsuba Indonesia. The company operates in the manufacturing of automotive components and is located in Tangerang City. The background of this research is based on field findings that although the company's physical facilities are already relatively good, the level of employee compliance with company rules is not fully consistent, so there is an allegation that there is an imbalance between the physical aspect and the aspect of work culture that can affect the overall effectiveness of work. The approach used was quantitative associative, with all 54 employees in the division involved as respondents with the application of saturated sampling techniques. Data acquisition was carried out through questionnaires and direct observation and documentation studies, then analyzed showing that both physical work environment conditions and work culture have a positive and partially significant influence on work effectiveness, with contributions of 13.3% and 5.6% respectively while simultaneously the two variables contribute 28.2%. These findings reflect that increasing work effectiveness needs to be supported through the management of physical work environment conditions and the continuous strengthening of work culture.
Pengaruh Budaya Kerja dan Kepuasan Kerja terhadap Produktivitas Kerja Aparatur Sipil Negara pada Biro Sumber Daya Manusia Kementerian Kependudukan dan Pembangunan Keluarga Pusat Jakarta Timur Nia Syahrani; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2663

Abstract

This study examines the influence of work culture and job satisfaction on the work productivity of State Civil Apparatus (ASN) employees at the Human Resources Bureau of the Ministry of Population and Family Development, East Jakarta. Employee productivity is considered an important indicator of organizational effectiveness, particularly in public institutions responsible for delivering quality public services. The research employed a quantitative approach with a causal research design. A saturated sampling technique was applied, involving all 46 ASN employees as respondents. Primary data were collected through structured questionnaires using a five-point Likert scale and analyzed using SPSS version 25. The results indicate that work culture does not have a significant partial effect on employee work productivity (Sig. = 0.372 > 0.05; t = 0.901 < t-table = 1.681). In contrast, job satisfaction has a positive and significant influence on work productivity, making it the strongest determinant among the variables examined. Simultaneously, work culture and job satisfaction significantly affect employee productivity (F = 25.487 > 3.214; Sig. = 0.000). The coefficient of determination (R² = 0.542) shows that 54.2% of the variation in work productivity is explained by the proposed model, while the remaining 45.8% is influenced by other factors not examined in this study. These findings suggest that improving employees' job satisfaction should be prioritized to enhance productivity while maintaining a supportive organizational work culture.
Pengaruh Kepemimpinan Etis dan Keadilan Organisasional terhadap Perilaku Etis Karyawan pada PT X Ratu Bilqis Arifiani; Suryanto Sosrowidigdo; Siti Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2664

Abstract

Employee ethical behavior plays an essential role in preserving organizational integrity, promoting professional conduct among employees, and improving sustainable organizational performance, especially within operational divisions where work demands and ethical dilemmas are relatively high. This research was conducted to examine both the individual and joint influences of ethical leadership (X1) and organizational justice (X2) on employee ethical behavior (Y) among operational employees at PT X. A quantitative study involving 42 respondents was analyzed using multiple linear regression in IBM SPSS Statistics 25 based on data collected through observations, interviews, and questionnaires. The analysis revealed that ethical leadership positively and significantly affects employee ethical behavior (t = 5.612; sig. = 0.000). Employee ethical behavior was found to be positively and significantly influenced by organizational justice (t = 6.723; sig. = 0.000). The simultaneous testing further demonstrated that ethical leadership and organizational justice collectively exert a significant effect on employee ethical behavior (F = 16.911; sig. = 0.000). The regression model produced an Adjusted R² value of 0.436, suggesting that 43.6% of the variation in employee ethical behavior can be explained by the two independent variables, whereas the remaining 56.4% is attributable to factors beyond the scope of this research.