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All Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Scientia Jurnal Ilmu Komunikasi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Syatir Syatir
Universitas Bina Sarana Informatika
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PERAN KOMUNIKASI PEMBANGUNAN DAN SISTEM INFORMASI DALAM PROGRAM KELUARGA HARAPAN DI KECAMATAN CIBINONG KABUPATEN BOGOR Anisti Anisti; Veranus Sidharta; Liliyana Liliyana; Syatir Syatir
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 6, No 2 (2022): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.6.2.199-208

Abstract

Kemiskinan merupakan masalah yang tidak pernah ada habisnya, sehingga isu ini selalu mendapatkan perhatian dari berbagai pihak, baik pemerintah maupun pihak-pihak yang berasal dari luar pemerintah, salah satu bentuk kepedulian pemerintah dalam mengatasi kemiskinan adalah dengan meluncurkan Program Keluarga Harapan (PKH). Program ini diharapkan mampu memutus kemiskinan antargenerasi dan juga meningkatkan kualitas sumber daya manusia khususnya bidang pendidikan dan kesehatan. Oleh karena itu, penelitian ini menelaah bagaimana efektifitas Program Keluarga Harapan (PKH) di Kelurahan Pabuaran Kecamatan Cibinong Kabupaten Bogor. Desain penelitian yang digunakan adalah deskriptif  kualitatif.  Analisis data menggunakan metode . (Huberman, Matthew B. Miles, 2014) yang terdiri dari reduksi data, Penyajian data, dan Penarikan kesimpulan dan verifikasi. Hasil penelitian menemukan bahwa efektivitas program PKH adalah dengan melakukan penentuan langsung bagi penerima manfaat dan verifikasi data yang dilakukan oleh RT setempat dan informasi tentang penyaluran dana bantuan.  
Leadership Communication Strategy in the Disruptive Era: Building Adaptive and Innovative Organizational Performance Sampean Sampean; Anisti Anisti; Muhammad Syatir; Veranus Sidharta; Liliyana Liliyana
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1629

Abstract

This study discusses leadership communication strategies in the era of disruption to build adaptive and innovative organizational performance. Organizations are affected by the era of disruption which requires adaptive and innovative leaders. Therefore, effective leadership communication is very important to create a work environment that is responsive to situations that are Volatility, Uncertainty, Complexity, Ambiguity (VUCA). This study uses a qualitative method with a case study approach and interviews to collect data from several organizations operating in the era of disruption. The results of the study show that effective leadership communication strategies in the era of disruption consist of three dimensions, namely leadership development strategies, organizational culture development strategies, and organizational relationship strengthening strategies. In addition, leaders must also pay attention to important factors such as trust, loyalty, and transparency in their communications. The implication of this research is that organizational leaders need to understand the importance of an effective leadership communication strategy to build adaptive and innovative organizational performance in an era of disruption.
The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts Alini Indriana Utari; Resman Muharul Tambunan; Veranus Sidharta; Anisti Anisti; Syatir Syatir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4260

Abstract

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.
Penyampaian Pesan Keretakan Rumah Tangga Melalui Penulisan Naskah Film (Studi Doel The Series Episode 8) Triya Rindu Davina; Syatir Syatir; Veranus Sidharta
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v7i1.9065

Abstract

Penyampaian pesan melalui film, terutama melalui penulisan naskah film, memiliki peran penting dalam membentuk persepsi masyarakat tentang berbagai isu sosial. Film pada serial televisi memiliki kemampuan unik untuk menggambarkan realitas sosial dengan cara yang dapat diterima oleh berbagai lapisan masyarakat. Salah satu contoh yang relevan adalah Doel The Series khususnya Episode 8, yang menggambarkan keretakan rumah tangga melalui karakter dan narasi yang mendalam. Dalam konteks ini, penulisan naskah film berfungsi sebagai medium untuk mengeksplorasi, mengkomunikasikan, dan mendalami dinamika hubungan interpersonal dalam sebuah keluarga. Penulis naskah perlu menerapkan strategi komunikasi yang efektif untuk memastikan bahwa pesan diterima dan dipahami dengan baik oleh penonton. Penelitian ini memfokuskan pada analisis kualitatif tentang bagaimana pesan keretakan rumah tangga yang disampaikan melalui penulisan naskah film dalam "Doel The Series" Episode 8. Penelitian ini mengadopsi pendekatan deskriptif kualitatif dengan paradigma konstruktivis dan menggunakan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa penulisan naskah dalam "Doel The Series" Episode 8 berhasil menyampaikan pesan keretakan rumah tangga melalui strategi komunikasi dengan mempertahankan karakter. Penelitian ini juga menyoroti bahwa penggambaran keretakan rumah tangga dalam "Doel The Series" Episode 8 secara efektif dilakukan melalui pendekatan yang berfokus pada kesalahpahaman dalam komunikasi.
Sensemaking in Bimbapedia's Marketing Communication Strategy in the Era of Digital Disruption via Instagram Bagas Satria; Liliyana Liliyana; M. Ismail Alif; Haryo Windratno; Syatir Syatir
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v8i3.11550

Abstract

This study aims to analyze the marketing communication strategy implemented by Bimbapedia through Instagram social media in facing competition in the era of digital disruption. This study uses a descriptive qualitative approach with in-depth interview techniques with three key informants: institution owners, social media admins, and digital marketing staff. Data analysis was carried out using the NVivo application with a thematic coding approach based on Karl E. Weick's sensemaking theory. The results of the study show that Bimbapedia's communication strategy is built through a sensemaking process involving seven main characteristics: identity-based meaning, reflection of past experiences, creation of a meaningful digital environment, social collaboration, continuous content updates, interpretation of audience cues, and feasibility-based decision making. Instagram is used not only as a promotional medium but also as a space for interaction and construction of meaning with the audience. This study concludes that the success of a digital marketing strategy in the era of disruption depends not only on the presence of technology but also on the organization's ability to interpret and respond to digital dynamics adaptively and with value.
Co-Authors Alini Indriana Utari Anisti Anisti Anisti, Anisti Bagas Satria Haryo Windratno Liliyana M. Ismail Alif Sampean, Sampean Tambunan, Resman Muharul Triya Rindu Davina Veranus Sidharta