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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Nusantara Hasana Journal Hikmayo: Jurnal Pengabdian Masyarakat
Asih Endah Subandiyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences Other

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PERBANDINGAN KINERJA PEGAWAI SEBELUM DAN SEMASA PANDEMI COVID-19 (Studi Kasus Pegawai Dinas Perhubungan Kota Yogyakarta) Asih Endah Subandiyah; Benedikta Gaudensia Sura
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 17 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v17i2.123

Abstract

Performance Employee can certainly be relied on by internal and external factors, external factors such as the Covid-19 Pandemic certainly affect the resulting performance and cause differences in work results. Therefore, it is necessary to conduct a performance appraisal using clear and measurable indicators which are used as a reference for performance appraisal, so that we can know what needs to be changed and what is necessary from the existing situation so that it can help improve employee performance in the future. The purpose of this study was to see if there were differences in the performance of the Department Transportation of Yogyakarta before and during the pandemic Covid-19 and whether the results of the employee performance at the Department Transportation of Yogyakarta before the pandemic Covid-19 were better according to the pandemic Covid-19. This research method is comparative with a quantitative approach. The sample used was 51 respondents. The data used in this study are primary data obtained from the distribution of questionnaires of 51 copies, to respondents with the sampling was simple random sampling technique. The data analysis technique used is the validity test, reliability test, normality test, homogeneity test and paired difference test (Paired Sample T-test). The results of this study indicate that the performance of the Yogyakarta City Transportation Department employees before and during the Covid-19 pandemic. Other results indicate that employee performance rewards are productivity and work pressure.
MAPPING DIGITAL TRANSFORMATION IN RURAL BANKING, A KOTTER BASED ROADMAP OF PT BPR Asih Endah Subandiyah; Andri Purnamawati; Eny Sulistyowati
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1846

Abstract

This study examines the strategic digital transformation of PT BPR BDE over a five-year period (2020–2024) through a structured roadmap analysis aligned with Kotter’s 8-Step Change Model. Positioned within the context of rural banking in Indonesia, the research utilizes content analysis of institutional documents, promotional materials, and regulatory frameworks to map organizational change year-by-year. Findings reveal that transformation is not solely driven by technological deployment, but by internal readiness, leadership commitment, communicative strategies, and regulatory compliance. The integration of Kotter’s framework with behavioral adoption theory (UTAUT2) and qualitative content interpretation (Krippendorff) offers a robust methodological model for evaluating digitalization in microfinance settings. PT BPR BDE’s approach demonstrates how strategic alignment and digital storytelling can institutionalize cultural change and enhance stakeholder engagement. This study contributes both theoretically and practically to strategic change management discourse in resource-constrained financial institutions.
TRANSFORMASI LITERASI DIGITAL MAHASISWA AKK YOGYAKARTA MELALUI PELATIHAN PEMBUATAN LANDING PAGE Endika, Yepri; Asih Endah Subandiyah; Eny Sulistyowati; Andri Purnamawati; La Ode Rahdian Oktafiar
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.391

Abstract

ABSTRACT The advancement of digital technology has significantly reshaped education and entrepreneurship, highlighting the importance for students to acquire digital marketing competencies. This community service program was designed to enhance students’ ability to develop online promotional media through training in creating landing pages using Google Sites. The program was implemented for students of the Akademi Kesejahteraan Sosial (AKK) Yogyakarta, focusing on practical learning through interactive lectures, demonstrations, and hands-on practice in the computer laboratory of STIE IEU Yogyakarta. A total of 28 participants, divided into two sessions, actively engaged in developing personal or business landing pages using free Google tools. The results showed that 85.7% of participants successfully created complete landing pages containing key promotional elements such as product descriptions, images, and contact links. Post-training evaluations indicated an increase in participants’ understanding of digital marketing concepts and their confidence in applying Google Sites for online business promotion. This activity proved effective in enhancing vocational students’ digital literacy and entrepreneurial skills, supporting the development of creative and technology-based entrepreneurship in higher education. Keywords: Digital Marketing, Landing Page, Google Sites, Student Training ABSTRAK Transformasi digital yang terjadi secara masif telah memengaruhi berbagai bidang kehidupan, termasuk sektor pendidikan dan kewirausahaan. Oleh karena itu, mahasiswa perlu memiliki literasi dan keterampilan pemasaran digital yang memadai. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan mahasiswa dalam mendesain media promosi daring melalui pelatihan pembuatan landing page berbasis Google Sites. Program dilaksanakan bagi mahasiswa Akademi Kesejahteraan Sosial (AKK) Yogyakarta dengan pendekatan pembelajaran praktis melalui ceramah interaktif, demonstrasi, dan praktik langsung di Laboratorium Komputer STIE IEU Yogyakarta. Sebanyak 28 peserta yang terbagi dalam dua sesi mengikuti kegiatan secara aktif dengan membuat landing page pribadi maupun usaha menggunakan platform Google gratis. Hasil kegiatan menunjukkan bahwa 85,7% peserta berhasil membuat landing page lengkap yang memuat deskripsi usaha, gambar produk, dan tautan kontak. Evaluasi pascapelatihan juga memperlihatkan peningkatan pemahaman peserta terhadap konsep pemasaran digital serta kepercayaan diri untuk memanfaatkan Google Sites sebagai media promosi daring. Kegiatan ini terbukti efektif dalam meningkatkan literasi digital dan keterampilan kewirausahaan mahasiswa vokasi, sekaligus mendukung pengembangan wirausaha kreatif berbasis teknologi di lingkungan pendidikan tinggi. Kata kunci: Pemasaran Digital, Landing Page, Google Sites, Pelatihan Mahasiswa.
Co-Authors Andri Purnamawati Benedikta Gaudensia Sura Endika, Yepri Eny Sulistyowati La Ode Rahdian Oktafiar