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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Nusantara Hasana Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Asih Endah Subandiyah
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Nursing Social Sciences

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PERBANDINGAN KINERJA PEGAWAI SEBELUM DAN SEMASA PANDEMI COVID-19 (Studi Kasus Pegawai Dinas Perhubungan Kota Yogyakarta) Asih Endah Subandiyah; Benedikta Gaudensia Sura
Solusi: Jurnal Kajian Ekonomi dan Bisnis Vol. 17 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v17i2.123

Abstract

Performance Employee can certainly be relied on by internal and external factors, external factors such as the Covid-19 Pandemic certainly affect the resulting performance and cause differences in work results. Therefore, it is necessary to conduct a performance appraisal using clear and measurable indicators which are used as a reference for performance appraisal, so that we can know what needs to be changed and what is necessary from the existing situation so that it can help improve employee performance in the future. The purpose of this study was to see if there were differences in the performance of the Department Transportation of Yogyakarta before and during the pandemic Covid-19 and whether the results of the employee performance at the Department Transportation of Yogyakarta before the pandemic Covid-19 were better according to the pandemic Covid-19. This research method is comparative with a quantitative approach. The sample used was 51 respondents. The data used in this study are primary data obtained from the distribution of questionnaires of 51 copies, to respondents with the sampling was simple random sampling technique. The data analysis technique used is the validity test, reliability test, normality test, homogeneity test and paired difference test (Paired Sample T-test). The results of this study indicate that the performance of the Yogyakarta City Transportation Department employees before and during the Covid-19 pandemic. Other results indicate that employee performance rewards are productivity and work pressure.
MAPPING DIGITAL TRANSFORMATION IN RURAL BANKING, A KOTTER BASED ROADMAP OF PT BPR Asih Endah Subandiyah; Andri Purnamawati; Eny Sulistyowati
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1846

Abstract

This study examines the strategic digital transformation of PT BPR BDE over a five-year period (2020–2024) through a structured roadmap analysis aligned with Kotter’s 8-Step Change Model. Positioned within the context of rural banking in Indonesia, the research utilizes content analysis of institutional documents, promotional materials, and regulatory frameworks to map organizational change year-by-year. Findings reveal that transformation is not solely driven by technological deployment, but by internal readiness, leadership commitment, communicative strategies, and regulatory compliance. The integration of Kotter’s framework with behavioral adoption theory (UTAUT2) and qualitative content interpretation (Krippendorff) offers a robust methodological model for evaluating digitalization in microfinance settings. PT BPR BDE’s approach demonstrates how strategic alignment and digital storytelling can institutionalize cultural change and enhance stakeholder engagement. This study contributes both theoretically and practically to strategic change management discourse in resource-constrained financial institutions.
Analisa Minat Nasabah PT. BPR Chandra Muktiartha dengan Strategi Marketing Mix Tobit Lala Sadodolu; Nerys Lourensius; Asih Endah Subandiyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8173

Abstract

This study aims to evaluate the impact of the marketing mix strategy (7Ps) - which includes product, price, place, promotion, people, process, and physical evidence - on customer attraction at PT BPR Chandra Muktiartha. The approach used is quantitative with multiple linear regression analysis techniques through SPSS software version 25. The study involved 100 respondents who are active customers of the bank. The results show that overall, the seven components of the marketing mix have a significant influence on customer interest. Individually, six variables namely product, price, promotion, people, process, and physical evidence proved significant, while the place variable did not have a significant impact. The coefficient of determination of 0.610 indicates that 61% of the variation in customer interest is explained by the variables in the marketing mix. The findings provide important input for BPR management to design a more optimal marketing strategy to reach and retain customers.
Co-Authors Andri Purnamawati Benedikta Gaudensia Sura Eny Sulistyowati Nerys Lourensius Tobit Lala Sadodolu