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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Target : Jurnal Manajemen Bisnis Jurnal Aplikasi Perpajakan
Yeldi Dwi Genadi
Universitas Mataram
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Membangun Strategi Pemasaran dalam Meningkatkan Daya Saing Bisnis Pasca Pandemi Covid-19 Abdurrahman Abdurrahman; Nila Rahayu; Yeldi Dwi Genadi; I.G.A. Arista Pradnyani
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2606

Abstract

This study entitled Establishing Marketing Strategy to Improve Competitive Advantage of Business Pasca Pandemic Covid-19. The aim is to determine the effect of marketing strategy in increasing business competitiveness after the Covid-19 pandemic. The objects of this research are business actors, in this case students at the Faculty of Economics and Business who own businesses and have been running for at least one year. The sampling technique used in this study is Quota Sampling, where the number of samples has been determined in advance, in this case the respondents are business actors from students who are members of the Student Preneuship Program at the Faculty of Economics and Business, University of Mataram. Analysis and testing of hypotheses used the Statistical Package for the Social Sciences (SPSS) with research instruments using questionnaires which were distributed online with the help of Google forms. The analysis carried out in this research is multiple linear regression analysis, while the testing stages are validity test, reliability test, multiple regression analysis, hypothesis testing through F test and t test, with product moment correlation coefficient. From the regression analysis, the equation is obtained Y = 1.013 + 0.471X1 + 0.251X1 + 0.382X3 + 0.211X4. Hypothesis testing using the F test shows that the four independent variables studied are proven to simultaneously influence purchasing decisions, where the value of F count> F table (7.514 > 2.58).
Peran Digital Marketing dan Orientasi Pasar terhadap Kinerja Pemasaran dengan Memanfaatkan Keunggulan Bersaing (Industri Gerabah Banyumulek) Dewi Rispawati; Lale Puspita Kembang; Herawati Khotmi; Yeldi Dwi Genadi; Mahameru Nur Ikhsan Ramadhan; Dian Mila Safitri
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.7734

Abstract

This study aims to examine the influence of digital marketing and market orientation on marketing performance, with competitive advantage as a moderating variable. The research adopts a quantitative approach. The population consists of the pottery industry, with a sample size of 100 respondents. The sampling technique employed was probability sampling. Data were collected through questionnaire distribution. The analysis was conducted using SmartPLS software. Hypothesis testing was based on a P-value threshold of<0.05, indicating hypothesis acceptance. The results reveal that digital marketing has a positive effect on marketing performance, whereas market orientation has a negative effect. Competitive advantage strengthens the relationship between digital marketing and marketing performance, while it weakens the relationship between market orientation and marketing performance. The findings suggest that enhancing digital literacy can reduce the industry’s reliance on traditional marketing, enabling pottery products to compete with modern crafts. Future research is recommended to include additional variables, such as marketing strategy and product quality.
Reaksi Pasar terhadap Pengumuman MSCI Freeze Indonesia: Studi Peristiwa pada Pasar Modal Indonesia ADRIANDA ANWAR; Nila Rahayu; I Gusti Agung Arista Pradnyani; Yeldi Dwi Genadi
Jurnal Aplikasi Perpajakan Vol. 7 No. 1 (2026): Jurnal Aplikasi Perpajakan
Publisher : Jurnal Aplikasi Perpajakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jap.v7i1.553

Abstract

This study aims to analyze market reactions to the announcement of MSCI Freeze Indonesia on stocks included in the MSCI Indonesia Index. Market reactions are measured using abnormal return (AR), trading volume activity (TVA), stock volatility, average abnormal return (AAR), and cumulative abnormal return (CAR). This study employs a quantitative approach using the event study method. The sample consists of 17 constituent stocks of the MSCI Indonesia Index selected through purposive sampling. The observation period uses an eleven-day event window, consisting of five trading days before the announcement (t-5), the announcement day (t0), and five trading days after the announcement (t+5). Data were analyzed using Paired Sample t-Test, Wilcoxon Signed Rank Test, and One Sample Test. The results indicate that there is no significant difference in abnormal return before and after the MSCI Freeze Indonesia announcement. In addition, Average Abnormal Return (AAR) and Cumulative Abnormal Return (CAR) during the observation period are also not statistically significant. In contrast, trading volume activity and stock volatility show significant differences following the announcement. These findings suggest that the MSCI Freeze Indonesia announcement does not significantly affect stock returns but influences trading activity and investors’ risk perception. Therefore, market reactions to the MSCI Freeze Indonesia announcement are more strongly reflected in changes in trading behavior and stock volatility than in direct stock price movements.
Co-Authors Abdurrahman Abdurrahman Adrianda Anwar Dewi Rispawati Dian Mila Safitri Herawati Khotmi I Gusti Agung Arista Pradnyani I.G.A. Arista Pradnyani Lale Puspita Kembang Mahameru Nur Ikhsan Ramadhan Nila Rahayu