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All Journal JURNAL ADMINISTRASI PUBLIK JURNAL ADMINISTRASI BISNIS JURNAL ILMIAH SOCIETY
Johny Kalangi, Johny
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Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL ADMINISTRASI PUBLIK

 1 
IMPLEMENTASI KEBIJAKAN RETRIBUSI PASAR TRADISIONAL HIGIENIS BAHARI BERKESAN KOTA TERNATE IFANDRI, PRIMA; KALANGI, JOHNY; RUMAWAS, WEHELMINA
JURNAL ADMINISTRASI PUBLIK Vol 1, No 043 (2016)
Publisher : Sam Ratulangi University

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Abstract

Abstrack : Regional retribution are levies other than taxes levied by local governments depending on the ability to provide services to the public. One of the retribution of local government retribution is traditional market retribution. Traditional market retribution constitute a payment for the provision of traditional / simple market facilities in the form of a court location or store that are provided or managed by the local government for the benefit and can be enjoyed by a particular community or entity.Ternate City government, North Maluku Province is currently focusing on the development of goods and services sector. One of the efforts of the Ternate City government to encourage the improvement of trade and services sector is to build traditional markets. One of these markets is bahari berkesan traditional hygienic market.The problem that arises is often a conflict between officers and traders. Many traders are allowed to sell not in accordance with the places that have been determined to make the market look neatly organized and create congestion. Slow settlement of infrastructure issues related to the comfort of the traders and the buyers.The research method used in this study is a qualitative research method that aims to get more in depth information about how Implementation of Bahari Berkesan Traditional Hygienic Market Retribution Policy in Ternate City. Informants in this study as many as 9 informants. The results showed that the factors that play an important role in Implementation of Bahari Berkesan Traditional Hygienic Market Retribution Policy in Ternate City is communication, resources, attitude, and bureaucratic structure.Kata Kunci : Implementation of the policy, retribution
ANALISIS STRATEGI PEMASARAN PADA HOTEL GRAN PURI MANADO MANGAHA, CHINDY; KALANGI, JOHNY; TAMENGKEL, LUCKY
JURNAL ADMINISTRASI PUBLIK Vol 6, No 90 (2020)
Publisher : Sam Ratulangi University

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Increasingly competitive competition in the hotel world also triggers competition in offeringevery facility and product available in each hotel in order to increase sales. Gran Puri Manado Hotel usesa marketing mix to support its marketing strategy. This study aims to analyze the marketing strategycarried out by the Gran Puri Manado Hotel in increasing sales. Promotional activities include coupons,discounts, samples and contests. in increasing sales of the Gran Puri Manado Hotel.This research uses a qualitative method, which is a case study that produces descriptive data thatis set forth in words. The interview technique was carried out by conducting a direct visit to conduct apersonal interview with the Gran Puri Manado Hotel and equipped with the data obtained. Which thecompany can develop, maintain, and improve product quality so that people continue to believe in theproducts and facilities provided.Keywords: Marketing Strategy, Marketing Mix, Marketing Services
PENGARUH CITRA MEREK TERHADAP MINAT BELI PRODUK ORIFLAME DI KOTA MANADO AHMAD, MAIMUN; TUMBEL, TINNEKE; KALANGI, JOHNY
JURNAL ADMINISTRASI PUBLIK Vol 6, No 89 (2020)
Publisher : Sam Ratulangi University

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Penelitian ini bertujuan untuk mengetahui apakah citra merek berpengaruh terhadap minat beli produk oriflame di Kota Manado. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif. Populasi penelitian ini adalah masyarakat Kota Manado yang sudah pernah memakai dan membeli produk oriflame. Pengambilan sampel menggunakan Teknik nonprobability sampling. Dalam penelitian ini, jumlah populasinya tidak diketahui, sehingga penentuan ukuran sampel dari populasi menggunakan teori yang dikembangkan dari Isac Michael menggunakan rumus lemeshow dan berdasarkan dari hasil perhitungan dengan rumus tersebut, jumlah sampel dalam penelitian ini sebesar 100 responden. Uji Validitas menggunakan Teknik korelasi Product Moment dan Uji Reabilitas menggunakan rumus Cronbach Alpha. Berdasarkan hasil analisis regresi, hal ini dilihat dari hasil uji hipotesis, pengaruh citra merek ini bersifat positif signifikansi dengan nilai sif 0,000 artinya apabila citra merek semakin baik hal tersebut akan semakin menimbulkan atau dorongan minat beli. Berdasarkan hasil koefisien determinan, besarnya adjust R Square adalah 0,382. Hasil perhitungan statistik ini berarti bahwa kemampuan variabel independent dalam menerangkan variasi perubahan variabel dependen sebesar 38,2%, sedangkan sisanya sebesar 61,8% diterangkan oleh faktor lain diluar model regresi yang dianalisis. Dari penelitian ini dapat disimpulkan bahwa citra merek berpengaruh positif terhadap minat beli. Kata Kunci : Citra Merek, Minat Beli 
Co-Authors AHMAD, MAIMUN Eklesia Pioh Femmy Nurul Akbar Grace Waleleng IFANDRI, PRIMA Khusairi Kadir, Khusairi Malangkase, Devi MANGAHA, CHINDY Sontje Sumayku TAMENGKEL, LUCKY TINNEKE TUMBEL Wehelmina Rumawas