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All Journal Jurnal Penelitian Pertanian Terapan JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Kusmaria
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Pemodelan Loyalitas Konsumen Berdasarkan Kepuasan Terhadap Atribut Produk Madu Suhita bina unteawati; Edy Humaidi; Kusmaria
Jurnal Penelitian Pertanian Terapan Vol 22 No 3 (2022)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v22i3.2701

Abstract

The purpose of this study is to analyze what factors affect consumer satisfaction with Suhita honey, analyze what factors affect consumer loyalty Suhita honey, analyze the effect of satisfaction on consumer loyalty Suhita honey, describe a model of consumer loyalty on product attributes of Suhita honey. This research was conducted by survey method and direct observation. The sampling method in this study will be carried out using the accidental sampling method. The analytical techniques used are descriptive analysis and Structural Equation Modeling (SEM) analysis. The results showed that only two variables had a significant effect, namely the product quality variable with P-values ​​of 0.033 (<0.05) and the service quality variable with P-values ​​of 0.031 (<0.05). Meanwhile, the price variable has no significant effect on consumer satisfaction, seen from the P-values ​​of 0.815 (> 0.05). Furthermore, for the test results whether there is an influence between consumer satisfaction on consumer loyalty shows a significant influence seen from the value with P-values ​​of 0.000 (<0.05), meaning that satisfaction has an effect on consumer loyalty.
Sikap Konsumen Terhadap Atribut Produk Kopi Coffee Campus di Kota Bandar Lampung Kusmaria; Annisa Fitri
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 7 No. 6 (2022)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (987.996 KB) | DOI: 10.37149/jia.v7i6.81

Abstract

The coffee shop industry is growing along with the increasing consumer interest in coffee-based beverage products. To win the coffee shop market competition, a marketing strategy can be considered by analyzing consumer behaviour through consumer attitudes towards products. This research looked at consumer attitudes towards Coffee Campus coffee products in Bandar Lampung City in 2021. A sample of 33 people was taken towards coffee consumers at Coffee Campus using the accidental sampling method. The data analysis method used is the Fishbein method, which analyzes the attributes of coffee products, including the belief variable and the evaluation variable of interest (evaluation). Research on consumer attitudes towards the characteristics of coffee campus coffee products in Bandar Lampung City gives the result that consumer attitudes towards coffee product attributes, which include taste, taste variants, product packaging, product design, product quality, brands, labels and service at the Coffee Campus coffee shop significantly overall have an optimistic category.
Co-Authors Annisa Fitri Bina Unteawati Edy Humaidi