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All Journal EkoBis ( Ekonomi & Bisnis ) AL-ARBAH: Journal of Islamic Finance and Banking
MA Irfan Rahmana
Universitas Islam Sultan Agung
Economics, Econometrics & Finance

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STRATEGI MARKETING DALAM MENINGKATKAN KINERJA BISNIS UMKM DI INDONESIA MA Irfan Rahmana
Jurnal Ekonomi dan Bisnis Vol 22, No 2 (2021): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.22.2.44 - 56

Abstract

AbstrakTujuan penelitian ini adalah membangun model teoritikal baru untuk mengatasi kesenjangan  hasil penelitian sebelumnya tentang pengaruh marketing innovativeness terhadap kinerja bisnis. Strategi marketing kemudian menjadi mediasi potensial yang digunakan untuk mengatasi kesenjangan tersebut. Kolaborasi kajian teoritik dan kajian empiris  digunakan untuk memperkaya literatur Manajemen Pemasaran Strategik. Studi empirik menggunakan data survey terhadap minimal 280 UMKM terpilih dari 10 Kabupaten / Kota di Jawa Tengah, Indonesia dengan menguji hubungan regresional antara marketing capability,  marketing strategy dan kinerja bisnis UMKM. Confirmatory Factor Analysis digunakan untuk mengukur validitas dan reliabilitas konstruk yang digunakan. Teknik analisis data untuk mengujihi potesis hubungan antar variabel menggunakan Structural Equaion Modelling (SEM) dengan paket statistik AMOS Versi 22.0. Dengan memeriksa literatur beragam mengenai Marketing Innovativeness, Marketing Strategy dan Business Performance, penelitian ini menawarkan analisis yang unik tentang budaya inovasi pasar dan pengaruhnya terhadap Marketing Strategy dan Business Performance  padaUMKM di Indonesia. 
Blockchain and Value Co-Creation: Strategies to Improve Human Resource Performance in the Islamic Banking Industry Satria Avianda Nurcahyo; Setya Indah Isnawati; Aris Puji Purwatiningsih; MA Irfan Rahmana
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 7 No. 1 (2025)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2025.7.1.23162

Abstract

Purpose - This study aims to explore how the application of blockchain technology can contribute to improving human resource (HR) performance through a value co-creation strategy at PT Bank Syariah Indonesia, Central Java Province. This study uses a qualitative approach with an in-depth interview method with employees at the managerial level to collect relevant data. Blockchain, as a technology known for its security and transparency, is expected to improve operational efficiency and collaboration between departments, which in turn has an impact on improving HR performance. Method - The method used in this study is qualitative, which is a research approach used to understand social phenomena in depth, from a complex and contextual perspective. In qualitative research, data is collected in a way that allows researchers to explore the feelings, thoughts, and experiences of respondents, and to understand the context in which the phenomenon occurs. Result - This study identified that blockchain can improve trust and communication between management and employees, creating a more cooperative and dynamic work environment. This allows companies to respond to market changes more quickly and efficiently. The study also revealed that blockchain can reduce administrative and operational costs through the automation of processes that previously required human intervention, such as payroll and contract management. The study concluded that value co-creation strategies supported by blockchain technology can be an effective tool in improving HR performance in the Islamic Banking industry. Implication - Recommendations for further implementation include training and developing employee skills in using blockchain technology as well as improving the company's information technology infrastructure to support this digital transformation. Originality - Blockchain, as a technology known for its security and transparency, is expected to improve operational efficiency and collaboration between departments, which in turn has an impact on improving HR performance. The findings of this study indicate that the implementation of blockchain can strengthen the HR management system through the creation of shared value (value co-creation) between management and employees. Keywords:           Blockchain, Value Co-Creation, HR Performance, Islamic Banking Industry.
Market Orientation and Sharia Product Knowledge on Business Performance: Innovation Capability as an Intervening Variable in Sharia Banking Industry MA Irfan Rahmana; Satria Avianda Nurcahyo; Ari Pranaditya
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 8 No. 1 (2026)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2026.8.1.28643

Abstract

Purpose - This study investigates the influence of market orientation and Sharia product knowledge on business performance in the Sharia banking industry, with innovation capability as an intervening variable. Method - Quantitative approach, the research employs Structural Equation Modeling Partial Least Squares (SEM PLS) to analyze data collected from a saturated sample of 213 permanent employees of PT Bank Muamalat, Central Java Regional Office. Result - The findings reveal that both market orientation and Sharia product knowledge significantly and positively impact business performance. Furthermore, innovation capability also demonstrates a positive and significant effect on business performance. The results confirm that innovation capability effectively serves as an intervening variable, strengthening the relationship between market orientation, Sharia product knowledge, and business performance. All five hypotheses tested in the study were supported, indicating the critical role of market orientation and Sharia product knowledge in enhancing innovation capability, which in turn improves business performance in the Sharia banking sector. Implication - These findings highlight the importance of aligning market strategies with Sharia principles and leveraging innovation to achieve competitive advantages in the dynamic banking industry. Originality - This research contributes to the growing literature on Sharia banking by providing empirical evidence of the interplay between market orientation, Sharia product knowledge, and innovation capability. It underscores the necessity for Sharia banks to prioritize knowledge dissemination and innovative practices to sustain performance in a competitive market. Future research is recommended to explore other potential variables that may mediate or moderate these relationships. Keywords: Market Orientation, Sharia Product Knowledge, Business Performance, Innovation Capability, Sharia Banking
Co-Authors Ari Pranaditya Aris Puji Purwatiningsih Satria Avianda Nurcahyo Setya Indah Isnawati