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All Journal BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS International Journal of Zakat (IJAZ) Electronic Journal of Education, Social Economics and Technology
Gun Mayudi
Universitas Muhammadiyah Pontianak
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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Konsumen Berbelanja di Toko Sinar Mentari Elektro Kabupaten Ketapang Gun Mayudi; Muhammad Iqbal
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 9, No 2 (2022): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v9i2.4826

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualtias produk dan harga terhadap keputusan konsumen berbelanja pada toko Sinar Mentari Elektro Kabupaten Ketapang. Jenis penelitian ini menggunakan metode asosiatif. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja peralatan elektronik pada toko Sinar Mentari Elektro. Sampel dalam penelitian ini sebanyak 100 orang. Teknik sampling yang digunakan adalah purposive sampling. Teknik analisis data pada penelitian ini adalah analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, uji simultan (uji F), dan uji parsial (uji T).Hasil penelitian ini menunjukkan bahwa: berdasarkan hasil analisis regresi linier berganda, diperoleh persamaan regresi yaitu Y = 0,835 + 0,245X1 + 0,376X2, koefisien korelasi (R) sebesar 0,564, nilai ini menunjukkan hubungan antara kualitas produk dan harga dengan keputusan konsumen adalah sedang. Koefisien determinasi (R2) menunjukkan bahwa sebanyak 31,9% dipengaruhi oleh variabel kualitas produk dan harga, sedangkan sisanya yaitu 68,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Hasil uji simultan (uji F) menunjukkan bahwa nilai signifikansi untuk pengaruh variabel kualitas produk (X1) dan harga (X2) secara simultan terhadap variabel keputusan konsumen (Y) adalah sebesar 0,000 < 0,05 dan nilai F hitung 22,681 > F Tabel 3,09, artinya kualitas produk dan harga secara simultan (bersama-sama) berpengaruh signifikan terhadap keputusan konsumen berbelanja pada toko Sinar Mentari Elektro Kabupaten Ketapang. Uji parsial (uji T) menunjukkan bahwa nilai signifikansi untuk pengaruh variabel kualitas produk terhadap variabel keputusan konsumen adalah sebesar 0,003 < 0,05 dan nilai t hitung 3,044 > 1,984, sedangkan Nilai signifikansi untuk pengaruh variabel harga terhadap variabel keputusan konsumen adalah sebesar 0,000 < 0,05 dan nilai t hitung 5,521 > 1,984, artinya kualitas produk dan harga secara parsial berpengaruh signifikan terhadap keputusan konsumen berbelanja pada toko Sinar Mentari Elektro Kabupaten Ketapang.
Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada Siswa SMK Muhammadiyah 1 Pontianak Muhammad Ebuziyya Alif Ramadhan; Gun Mayudi; Neni Triana M.; Sukardi Sukardi
Jurnal Buletin Al-Ribaath Vol 20, No 1 (2023): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v20i1.5842

Abstract

Pengabdian ini bertujuan untuk melakukan Pelatihan Kesadaran Halal (Halal Awareness) dan Titik Kritis Makanan dan Minuman Kekinian pada siswa SMK Muhammadiyah 1 Pontianak. Dengan semakin banyaknya restoran/rumah makan yang berdiri di Kota Pontianak, perlu kesadaran halal dikalangan siswa-siswi muslim untuk peduli terhadap titik kritis makanan dan minuman. Kesadaran halal siswa-siswi muslim masih cukup rendah, dimana pilihan membeli sebuah produk makanan/minuman hanya berdasarakan rasa, suasana dan harga. Belum adanya pelatihan dan sosialisasi yang mendetil pada kesadaran halal bagi mahasiswa khususnya untuk makanan dan minumam kekinian yang disukai oleh generasi millennial. Selama ini, pelatihan dan sosialisasi masih bersifat umum dan tidak dibarengi dengan praktek/praktisi di lapangan sehingga pelatihan dirasa perlu untuk menyegarkan kembali pemikiran generasi muda untuk kritis terhadap makanan dan minuman yang mereka konsumsi.
The Utilization of Idle Money on Mosque in Indonesia Suratman, Eddy; Mayudi, Gun
International Journal of Zakat Vol 10 No 3 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i3.683

Abstract

Islam is the fastest-growing religion in the world. With this growth, many new mosques have emerged, but their financial and social performance has not necessarily kept pace. Nowadays, many mosques prioritize saving money for construction and restoration, even when the mosque has already been completed. Moreover, there are many poor people living in the surrounding areas of these mosques. This implies that mosques often lack effective financial management and do not provide the expected spiritual, social, and economic benefits to their communities. This study finds opportunities and potentials of idle money amounting to IDR 1 trillion per month or approximately IDR 12 trillion per year in Indonesian mosques. Some factors that affect the presence of idle money in mosques are: ongoing or planned mosque restoration projects, the absence of clear work programs, a prevailing belief that a mosque’s success is measured by the size of its savings, and the tendency to save for future operational or emergency needs.
The Utilization of Idle Money on Mosque in Indonesia Eddy Suratman; Gun Mayudi
International Journal of Zakat Vol. 10 (2025): Special Issue 1
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i3.683

Abstract

Islam is the fastest-growing religion in the world. With this growth, many new mosques have emerged, but their financial and social performance has not necessarily kept pace. Nowadays, many mosques prioritize saving money for construction and restoration, even when the mosque has already been completed. Moreover, there are many poor people living in the surrounding areas of these mosques. This implies that mosques often lack effective financial management and do not provide the expected spiritual, social, and economic benefits to their communities. This study finds opportunities and potentials of idle money amounting to IDR 1 trillion per month or approximately IDR 12 trillion per year in Indonesian mosques. Some factors that affect the presence of idle money in mosques are: ongoing or planned mosque restoration projects, the absence of clear work programs, a prevailing belief that a mosque’s success is measured by the size of its savings, and the tendency to save for future operational or emergency needs.
The Influence of Brand Ambassador, Live Streaming, and Price Perception on Consumers’ Repurchase Intention for Scarlett Whitening Products on the Shopee Marketplace in Pontianak City Diva Audia Tania; Muhammad Ebuziyya Alif Ramadhan; Gun Mayudi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1272

Abstract

This study aims to analyze the influence of brand ambassador, live streaming, and price perception on consumers’ repurchase intention for Scarlett Whitening products on the Shopee marketplace in Pontianak City. The approach used is quantitative with an associative research design. Primary data were collected through the distribution of questionnaires to 100 respondents who met the purposive sampling criteria, along with brief interviews as supporting data. Secondary data were obtained from e-commerce trend reports, beauty market data, Scarlett product popularity, and information regarding brand ambassador activities and Shopee Live. The research instrument was proven valid, with all items having an r-count value above 0.196, and reliable with Cronbach’s Alpha values ranging from 0.815 to 0.855. The results of the regression analysis indicate that brand ambassador, live streaming, and price perception have a positive and significant influence on repurchase intention. Simultaneously, the three variables show a significant influence (F = 33.470; p = 0.000) with a contribution of 51.1 percent to the variation in repurchase intention (R² = 0.511). These findings strengthen the evidence that the presence of a global brand ambassador, the intensity of live streaming, and a positive price perception play important roles in shaping consumers’ repeat purchase decisions. This study provides strategic implications for local beauty brands to optimize digital marketing communication in a more integrated and sustainable manner.
Co-Authors Diva Audia Tania Eddy Suratman Eddy Suratman Muhammad Ebuziyya Alif Ramadhan Muhammad Ebuziyya Alif Ramadhan Muhammad Iqbal Neni Triana M. Sukardi Sukardi