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All Journal Journal The Winners Binus Business Review Journal of Artificial Intelligence and Digital Business
Andhi Bharata, Andhi
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Production Management in SMEs Industry: Case Study of CV Wiracana Suci, Apriani Kurnia; Hidayat, Desman; Bharata, Andhi
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.980

Abstract

Production Management is the act of designing, operating, and improving the productive systems – a system for getting the work done. Along the process, the synergy in between machineries, facilities and people could empower the sustainable of the production. In fact, for some cases, the implementation of unique system is needed for the production process. The example for this transformation production management is in the case of CV Wiracana, a handmade manufacturing company for folding hand fans from Bali. CV Wiracanas products are very unique, combined from mass production for the speed and an art for the custom made product. At one side, the market forces them to speed up the production and for this purpose, they must set up the new system on their production line. On the other side, the masterpiece also needs to be produced without jeopardizing mass production line schedule. The transformation production system needs to be done no later than 2015 as the urgency to fulfill the customer demand, business growth, compete in the industry and sustainability. The changes are expected to improve the production at least about 20% or doubled from the current production.
The Influence of Compensation and Training toward Work Discipline and Its Impact on the Employees’ Performance in the Research Center of Science and Technology (PUSPIPTEK) Bharata, Andhi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1803

Abstract

Background issues that occured in PUSPIPTEK (Research Center of Science and Technology) was the declining of employee performance, low discipline in work such as not obeying the rules, and decreased absenteeism as coming late to the office. The purpose of this study was to determine the effect of compensation on, the effect of training on work discipline, the effect of compensation on employee performance, the effect of training on employee performance, the effect of work discipline on employee performance, and the effect of compensation and training to the work discipline and its impact on employee performance PUSPIPTEK. This research was associative and the measurement scale applied likert scale. The method of analysis used was path analysis and the number of samples in this study was 116 respondents. Based on the result, this study concludes that the compensation and training toward the work discipline has a significant influence on the employees’ performance. The empirical findings indicate that in order to improve the employees’ performance in PUSPIPTEK need to pay attention on compensation, training, and work discipline.
The Impact of Job Analysis, Job Design, and Training on Employee Performance at Companies in Jakarta Bharata, Andhi; Ramdhani, Rani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3196

Abstract

Each organizational unit requires reliable human resources to perform its tasks efficiently and achieve strategic goals. Productive and consistent employees are essential because human resources represent the core competency that determines a company’s sustainable competitive advantage. This study aims to examine the effect of Job Analysis, Job Design, and Training on Employee Performance in several companies located in Jakarta. The research focuses on understanding how each independent variable influences the dependent variable and the overall contribution of human resource practices to performance improvement. A quantitative approach was used, and data were collected through a structured questionnaire distributed to one hundred employees from various companies. The responses were analyzed using IBM SPSS Statistics 23, employing regression analysis to test the proposed hypotheses. The findings reveal that Job Analysis, Job Design, and Training each have a positive and significant impact on Employee Performance. This indicates that a clear understanding of job roles, well-structured job design, and effective training programs can enhance employee productivity and organizational efficiency. The study emphasizes the importance of strategic human resource management practices as a key driver in improving employee outcomes and sustaining business performance in competitive urban environments like Jakarta.
The Role of Purchase Intention, Content Quality with Artificial Intelligence (AI) and Brand Awereness in Increasing Tokopedia’s Market Share Bharata, Andhi; Prihandoko, Danang; Ramadhani, Rani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3876

Abstract

Rapid advancements in digital technology have fundamentally transformed customer behavior, particularly within the e-commerce industry. Tokopedia remains one of the major online marketplaces in Indonesia; however, its market share has experienced pressure due to increasing competition from platforms such as Shopee and TikTok Shop. In response to this dynamic landscape, this study aims to analyze how Content Quality enriched with artificial intelligence (AI) elements influences Tokopedia’s market share, with a specific focus on three key determinants: purchase intention, content quality, and brand awareness. A quantitative research approach was employed through an online survey distributed to active Tokopedia users. A structured questionnaire was administered to 100 respondents residing in Jakarta, and the collected data were analyzed using IBM SPSS Statistics 23. The findings reveal that all three independent variables exert a positive and significant effect on Tokopedia’s market share. These results highlight the strategic importance of AI-driven features—such as personalized recommendations, automated content optimization, and user-adaptive interfaces—in strengthening customer engagement. Enhanced content quality supported by AI not only improves user experience but also contributes to the development of stronger brand awareness, which subsequently drives higher purchase intentions. Overall, the study underscores the necessity for Tokopedia to continuously refine its AI-based content strategies to remain competitive in the rapidly evolving digital marketplace. Strengthening AI integration is expected to help Tokopedia maintain relevance, elevate customer satisfaction, and secure a more sustainable market position amid increasingly aggressive competition.
Co-Authors Apriani Kurnia Suci, Apriani Kurnia Desman Hidayat, Desman Prihandoko, Danang Ramadhani, Rani Rani Ramdhani, Rani