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All Journal JURNAL PENDIDIKAN TAMBUSAI Tarjih Tropical Livestock Journal Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Sosial Jurnal Sistem Informasi, Akuntansi dan Manajemen
Ramadhani, Rani
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Implementasi Strategi Branding dan Marketing pada UMKM Manisan di Desa Bagan Jawa Humairoh, Fitri; Hardiansyah, Baso' M. Sandra; Saragih, Draivo Prasetya; Simanungkalit, Vitra Stephani; Sari, Atika; Nur, Fihal; Manurung, Winny Meistyati; Ramadhani, Rani; Nabila, Intan; Mudari, Tasya Putri
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/7v40q766

Abstract

Perkembangan UMKM dapat dimulai dari bagaimana UMKM melakukan branding untuk produk ataupun usahanya. Tujuan dilakukan branding sebagai strategi  pembentuk persepsi yang positif dalam benak konsumen, baik dari segi merek, produk, hingga perusahaan yang mengelola. “Manisan Buk Imah” merupakan salah UMKM yang berada di desa Bagan Jawa, UMKM ini memproduksi manisan menggunakan beberapa jenis buah. Permasalahan yang dihadapi UMKM ini yaitu kemasan yang digunakan kurang menarik dan strategi pemasarannya hanya melalui mulut ke mulut. Berdasarkan permasalahan yang dihadapi, Tim KUKERTA UNRI desa Bagan Jawa Tahun 2024 melakukan pengabdian berupa implementasi strategi branding dan marketing untuk meningkatkan daya saing serta mengembangkan kualitas usaha "Manisan Buk Imah". Tujuan dari pengimplementasian strategi branding dan marketing ini untuk memperbaiki manajemen usaha melalui peningkatan strategi pemasaran  serta memperluas pemasaran dengan memasukkan manisan buk Imah ke toko oleh-oleh. Metode yang kami gunakan dalam pengabdian ini adalah metode kualitatif deskriptif. Kami melakukan wawancara dengan owner manisan buk Imah. Sehingga hasil yang kami dapatkan ketika melakukan pengabdiian ini adalah terciptanya label produk, kemasan yang lebih menarik, adanya spanduk usaha, dan terbentuknya titik koordinat pada google maps.
Sistem Layanan Publik di Dinas Kominfo Medan dengan Metode Agile Development Ramadhani, Rani; Samsudin, Samsudin
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk merancang website layanan publik Dinas Kominfo Medan menggunakan metode Agile Development. Website ini dilengkapi fitur seperti pengaduan masyarakat, permohonan informasi, dan transparansi struktur organisasi untuk meningkatkan efisiensi dan kualitas layanan publik. Metode Agile memungkinkan pengembangan iteratif yang fleksibel sesuai kebutuhan masyarakat dan instansi. Pengujian menunjukkan bahwa sistem ini dapat diandalkan, responsif, dan user-friendly. Penelitian ini menyimpulkan bahwa metode Agile Development merupakan pendekatan yang efektif untuk pengembangan website yang memerlukan fleksibilitas tinggi dan kolaborasi intensif.
The Role of Students In Facing The Challenges of The World of Work Marbun, Jesiska; Ramadhani, Rani; Sembiring, Otnial
Jurnal Sistem Informasi, Akuntansi dan Manajemen Vol. 3 No. 2 (2023): Sintama: Jurnal Sistem Informasi, Akuntansi dan Manajemen (Mei 2023)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/sintama.v3i2.563

Abstract

It's definitely not an intellectual thing, but maybe it's not.Both hard skills and soft skills are competencies that have spiritual value.However, there are also challenges and problems which are called difficulties, obstacles, confusion, dissatisfaction, gaps, and so on.In the world of work, students experience challenges in studying and working.Students must be able to plan and manage their time well so that they can run without disrupting other activities or events.Therefore, problem solving is a scientific process that goes through the stages of understanding the problem, determining a solution, and searching for the information needed to evaluate the solution.This means that when facing a problem, you should first look for the root source of the problem.Makes it easier for someone to decide which solution to use to solve a problem.
The Role of Purchase Intention, Content Quality with Artificial Intelligence (AI) and Brand Awereness in Increasing Tokopedia’s Market Share Bharata, Andhi; Prihandoko, Danang; Ramadhani, Rani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3876

Abstract

Rapid advancements in digital technology have fundamentally transformed customer behavior, particularly within the e-commerce industry. Tokopedia remains one of the major online marketplaces in Indonesia; however, its market share has experienced pressure due to increasing competition from platforms such as Shopee and TikTok Shop. In response to this dynamic landscape, this study aims to analyze how Content Quality enriched with artificial intelligence (AI) elements influences Tokopedia’s market share, with a specific focus on three key determinants: purchase intention, content quality, and brand awareness. A quantitative research approach was employed through an online survey distributed to active Tokopedia users. A structured questionnaire was administered to 100 respondents residing in Jakarta, and the collected data were analyzed using IBM SPSS Statistics 23. The findings reveal that all three independent variables exert a positive and significant effect on Tokopedia’s market share. These results highlight the strategic importance of AI-driven features—such as personalized recommendations, automated content optimization, and user-adaptive interfaces—in strengthening customer engagement. Enhanced content quality supported by AI not only improves user experience but also contributes to the development of stronger brand awareness, which subsequently drives higher purchase intentions. Overall, the study underscores the necessity for Tokopedia to continuously refine its AI-based content strategies to remain competitive in the rapidly evolving digital marketplace. Strengthening AI integration is expected to help Tokopedia maintain relevance, elevate customer satisfaction, and secure a more sustainable market position amid increasingly aggressive competition.
Motility and Viability of Kampung Chicken Sperm Using Diluents Containing Glycine and Glucose Salam, La Ode Muhammad Aswad; Zulkarnain, La Ode Muhammad Iskandar; Ramadhani, Rani; Junaedi, Junaedi; Khaeruddin, Khaeruddin
Tarjih Tropical Livestock Journal Vol. 5 No. 2 (2025): Tarjih Tropical Livestock Journal
Publisher : Program Studi Peternakan Fakultas Sains dan Teknologi Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/trolija.v5i2.1067

Abstract

The success of an artificial insemination program in native chickens is largely determined by the quality of liquid semen used during storage. This study aimed to evaluate the effect of diluents containing 30 mM glucose, 30 mM glycine, and a combination of both on the motility and viability of native chicken liquid semen stored at 3-5°C. The study used a Completely Randomized Design (CRD) with four treatments: control, 30 mM glucose, 30 mM glycine, and a combination of 30 mM glucose-glycine, each with five replications. Fresh semen from three native roosters aged 10-14 months was collected using the massage method, then diluted with a Ringer's lactate-egg yolk-based diluent at a ratio of 1:5. Evaluation of spermatozoa motility and viability was carried out daily for three days of storage. Data were analyzed using ANOVA followed by Duncan's Multiple Range Test at a significance level of 5%. The results showed that on the first day, all treatments had motility 75.76-75.85% and viability 87.03-88.32% which were not significantly different (P>0.05). On the second and third days, the 30 mM glycine treatment and combination showed significantly higher motility 42.02-42.20% and 33.19-33.22% respectively, and viability 67.87-67.92% and 57.89-57.90% respectively compared to the control and single glucose. The 30 mM glucose treatment did not show any superiority over the control. It was concluded that 30 mM glycine supplementation, either alone or in combination with glucose, effectively maintained the quality of native chicken liquid semen for up to three days of storage through osmoprotection and antioxidative mechanisms.
Co-Authors Andhi Bharata, Andhi Atika Sari Hardiansyah, Baso' M. Sandra Humairoh, Fitri Junaedi Junaedi Khaeruddin Khaeruddin La Ode Muhammad Aswad Salam Manurung, Winny Meistyati Marbun, Jesiska Mudari, Tasya Putri Nabila, Intan Nur, Fihal Prihandoko, Danang Samsudin Samsudin Saragih, Draivo Prasetya Sembiring, Otnial Simanungkalit, Vitra Stephani Zulkarnain, La Ode Muhammad Iskandar