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Anis Kurli
Universitas Wiraraja Madura
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PROSES PENGAMBILAN KEPUTUSAN UNTUK PENENTUAN KEGIATAN BRANDING PT TELKOMSEL AREA MADURA Anis Kurli; Ida Syafriyani; Ahmed David Anugerah; Lily Elserisa; M. Harun Rasyid Ridlo; Rachmad Rizal
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2250

Abstract

Abstract The decision-making process the branding activities of PT Telkomsel Area Madura is an important agenda that the company needs to pay attention to in balancing the development of competitors in the market. Branding as a product education media is an extension of the company to get closer to its consumers so that product knowledge is more detailed and open. This research aims to determine the decision-making process carried out by the company to determine the branding activities that will be carried out. The method used in this research is descriptive qualitative, namely the researcher tries to describe the decision-making process carried out by PT Telkomsel Area Madura in determining product branding activities on outdoor media and outlets/retailers. The results of the research on the decision-making process for determining the company's branding activities are: first, in a top-down manner related to branding activities in outdoor media based on the results of product assessments carried out by leaders in each region. Second, bottom-up related to branding activities at outlets/retailers based on market share results and sales data obtained from the marketing team in the field, these results are used as input to superiors in making branding decisions at each outlet/retailer. Keywords: Decision Making Process, Branding, and Products
Konsep komunikasi pemasaran dalam mengenalkan produk home industri pondok pesantren Al Anwar Anis Kurli; Zarnuji ,; Moh Baqir Ainun; Lily Elserisa
PUBLIC CORNER Vol 18 No 1 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i1.2563

Abstract

The concept of marketing communication in introducing products is needed in the marketing activities of home industry products at Putri Al Anwar Islamic Boarding School. The purpose of this research is to find out the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School. The method used in this study is descriptive qualitative, the researcher tries to describe in detail the concept of marketing communications in marketing activities carried out by business actors. The results of research conducted on the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School are determining the brand that will become the identity of the product produced, determining segmentation into small groups, determining target markets according to demographics, characteristics and consumer lifestyles, and positioning as branding that will always be remembered by consumers. Keywords: Concept, Marketing, Product
Co-Authors Ahmed David Anugerah Ida Syafriani Lily Elserisa M. Harun Rasyid Ridlo Moh Baqir Ainun Rachmad Rizal Zarnuji ,