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All Journal Public Corner Aksa : Jurnal Desain Komunikasi Visual SPACEPRO
Lily Elserisa
Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa Dan Desain Institut Seni Indonesia Yogyakarta
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PROSES PENGAMBILAN KEPUTUSAN UNTUK PENENTUAN KEGIATAN BRANDING PT TELKOMSEL AREA MADURA Anis Kurli; Ida Syafriyani; Ahmed David Anugerah; Lily Elserisa; M. Harun Rasyid Ridlo; Rachmad Rizal
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2250

Abstract

Abstract The decision-making process the branding activities of PT Telkomsel Area Madura is an important agenda that the company needs to pay attention to in balancing the development of competitors in the market. Branding as a product education media is an extension of the company to get closer to its consumers so that product knowledge is more detailed and open. This research aims to determine the decision-making process carried out by the company to determine the branding activities that will be carried out. The method used in this research is descriptive qualitative, namely the researcher tries to describe the decision-making process carried out by PT Telkomsel Area Madura in determining product branding activities on outdoor media and outlets/retailers. The results of the research on the decision-making process for determining the company's branding activities are: first, in a top-down manner related to branding activities in outdoor media based on the results of product assessments carried out by leaders in each region. Second, bottom-up related to branding activities at outlets/retailers based on market share results and sales data obtained from the marketing team in the field, these results are used as input to superiors in making branding decisions at each outlet/retailer. Keywords: Decision Making Process, Branding, and Products
DESAIN BRANDING KERIS PARIWISATA SUMENEP Ahmed David Anugerah; Lily Elserisa; M Harun Rasyid Ridlo; Rachmad Rizal
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2267

Abstract

Branding pariwisata Kabupaten Sumenep merupakan salah satu usaha dalam membangun citra positif destinasi pariwisata yang harus dilakukan secara masif dan progresif dengan memuat berbagai realitas kehidupan sosial dan potensi pariwisata Kabupaten Sumnep. Desain branding destinasi adalah proses yang digunakan untuk mengembangkan identitas dan kepribadian unik yang berbeda dari semua tujuan destinasi wisata. Kajian konseptual ini menghuraikan beberapa dapatan kajian yang dikumpulkan dalam struktur pembahasan sistematis meliputi Pertama konsep umum branding pariwisata yang memandang bahwa branding destinasi sebagai fokus utama dalam rencana pembangunan pariwisata, Kedua implementasi branding keris Kabupaten Sumenep dilakukan dalam usaha melestarikan budaya keris masyarakat sumenep, Ketiga dijadikannya keris sebagai branding utama pariwisata sumenep dapat menjadi pembeda dari pariwisata diberbagai daerah Indonesia, Keempat bahwa keris sebagai identitas pariwisata sumenep sangat penting karena sesuai dengan konsep pembentukan identitas branding wisata yang meliputi aspek Physique, Aspek personality, Aspek culture, Aspek relationship, Aspek reflection dan Self Image.
Perancangan Zine Sebagai Media Kampanye Sosial Peduli Pilpres 2019 Untuk Pemilih Pemula (Generasi Z) Lily Elserisa
AKSA: Jurnal Desain Komunikasi Visual Vol. 3 No. 2 (2020): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v3i2.35

Abstract

The concern of novice voters in the Indonesian Presidential Elections2019 was declining due to bad political problems. This made thempolitically apathetic. Many social campaigns have tried to voice this,but have not yet had an impact because they are buried by the swiftflow of information in digital media. The campaigns also do not yethave a message and media selection strategies that are close to thenovice voters which is part of generation z. The author carries out thisdesign using the Design Thinking method from Tim Brown (2009). Inthis design, the author creates visual communication for a socialcampaign. The verbal and visual message strategies adapted fromLakoff and Johnson's metaphor theory (2003). In selecting media, theauthor considering generation z and digital theory from Stillman(2017). That theory supported by the concept of media synergy fromDjito Kasilo (2008). Those strategies are applied in e-zines andprinted zine so the message of the social campaign can be accepted bynovice voters in real and virtual spaces.
Konsep komunikasi pemasaran dalam mengenalkan produk home industri pondok pesantren Al Anwar Anis Kurli; Zarnuji ,; Moh Baqir Ainun; Lily Elserisa
PUBLIC CORNER Vol 18 No 1 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i1.2563

Abstract

The concept of marketing communication in introducing products is needed in the marketing activities of home industry products at Putri Al Anwar Islamic Boarding School. The purpose of this research is to find out the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School. The method used in this study is descriptive qualitative, the researcher tries to describe in detail the concept of marketing communications in marketing activities carried out by business actors. The results of research conducted on the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School are determining the brand that will become the identity of the product produced, determining segmentation into small groups, determining target markets according to demographics, characteristics and consumer lifestyles, and positioning as branding that will always be remembered by consumers. Keywords: Concept, Marketing, Product
Komunikasi Visual Kampanye Kesadaran Anak Dewasa Awal Mendukung Ibu pada Fase Sarang Kosong Elserisa, Lily
SPACEPRO: Product Design Jurnal Volume 1 Nomor 1, Mei 2023
Publisher : INSTITUT SENI INDONESIA PADANGPANJANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/spacepro.v1i1.3758

Abstract

Abstract The empty nest phase is experienced by the mother in middle adulthood (40-60 years) when the children leave the house and start a new life. This phase creates feelings of discomfort for the mother and has psychological implications. If there’s no proper coping mechanism it can interfere physical health of the mother as well. Social support from children in the form of intensive communication is needed in undergoing this phase. This study aims to design a visual communication awareness campaign for early adulthood supporting mothers in empty nests. This design was carried out using the Design Thinking method (Brown, 2008) which was combined with a message delivery strategy and media selection (Kasilo, 2008) with three major stages: inspiration, ideation, and implementation. The result of the design is visual communication for the awareness campaign entitled “Keluar Sarang” through the media: Instagram Story content, comics in Instagram Multiple Posts, ambient media plates, posters, clothes hangers, mugs, sticker packs, and pillows that are persuasive, communicative, and synergistic. Keywords: Awareness Campaign, Empty Nest Syndrome, Illustration, Visual Communication.
Instagram sebagai Media Periklanan Pentingnya Hidup Bersih dan Sehat di Wilayah Pesisir Desa Tlontoraja Kecamatan Pasean Kurli, Anis; Wardita, Yulia; Elserisa, Lily; Nurul Hakim, Moh.; Andrianto, Ahmad
PUBLIC CORNER Vol 18 No 2 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i2.3041

Abstract

The importance of clean and healthy living behavior in the coastal area of Tlontoraja Village must continue to be increased, despite the increasing number of various health problems that occur. Socialization and education can use various types of social media, one of which is Instagram social media, which is now starting to be loved by all levels of society regardless of age. The research method used is qualitative research. Qualitative research is research that uses methods, steps and procedures involving several data and information obtained through several informants as subjects to obtain information and answers to phenomena that are occurring and being researched. The results of this research relate to the role of social media Instagram as an advertising medium for the importance of clean and healthy living in the Tlontoraja Coastal area, Pasean District, there are changes in people's behavioral patterns and thought patterns regarding the importance of clean and healthy living in the environment. A good environment is an environment that makes its residents calm, healthy and prosperous. To achieve this, it requires the involvement of all interested parties, one of which is the local community. Clean and healthy living behavior has made the people of the Tlontoraja Coastal District of Pasean independently play an active role in preventing disease outbreaks and improving health and keeping the environment clean from various pollution that occurs. This can minimize the emergence of various diseases that will cause health problems.
Co-Authors Ahmed David Anugerah Andrianto, Ahmad Anis Kurli Anis Kurli, Anis Ida Syafriani M Harun Rasyid Ridlo M. Harun Rasyid Ridlo Moh Baqir Ainun Nurul Hakim, Moh. Rachmad Rizal Yulia Wardita Zarnuji ,